The Estée Lauder Companies Announces That Tara Simon Will Be Named Senior Vice President, Global General Manager, Too Faced
September 04 2020 - 8:00AM
Business Wire
Today, The Estée Lauder Companies (NYSE:EL) announced that Tara
Simon has joined The Estée Lauder Companies as Senior Vice
President, Global General Manager, Too Faced, effective August 31,
2020. She will report to John Demsey, Executive Group President,
The Estée Lauder Companies (ELC), and will succeed Eric Hohl, who
is departing from the company.
Tara joins Too Faced from ULTA BEAUTY, where she served most
recently as Senior Vice President of Merchandising, Prestige
Beauty. In this role, Tara was responsible for the successful
business model evolution and elevation of ULTA BEAUTY’s luxury
brands, spearheading unprecedented growth in the company’s total
Prestige Beauty market share. As the leader of ULTA BEAUTY’s
Prestige Merchandising Team, Merchandising Strategy Team, and
Emerging Brands Team, Tara dramatically increased the number of
prestige brands sold through the retailer by attracting exclusive
launches from well-established powerhouse brands like M·A·C and
Clinique, while also aggressively pursuing and successfully
launching smaller start-up brands, resulting in increased consumer
engagement and loyalty.
Having partnered closely with Too Faced founders Jerrod Blandino
and Jeremy Johnson since 2006, Tara is well versed in the brand’s
uniquely vibrant and unabashedly feminine brand equity. She
partnered with the founders both during her time at ULTA BEAUTY and
previously during her tenure at Sephora, where she served as
Director of Business Development and Divisional Merchandise Manager
of Color.
“Tara is a visionary strategic leader and brand builder with
deep experience in prestige beauty and makeup,” said Mr. Demsey.
“She is a force, with unstoppable energy and admirable character.
Tara has great respect for the vision, grit and passion with which
Jerrod and Jeremy built Too Faced. She will be instrumental in
helping to bring the unique brand narrative centered around
Jerrod’s inspiring products and experiences to new audiences
globally. Her vast expertise and ability to drive winning business
results within the specialty-multi prestige beauty space makes her
uniquely suited to bring Too Faced to new levels of success.”
As Senior Vice President, Global General Manager, Too Faced,
Tara will be responsible for guiding and implementing the brand’s
global strategic vision and leading the talented teams across the
organization to execute these winning strategies. With her strong
background in brand equity and marketing, she will partner closely
with Jerrod, Jeremy to leverage a deeper understanding of existing
consumers for even stronger affinity and loyalty and also bring new
audiences to the brand. At the same time, her operational and
retail expertise will enable her to create winning breakthrough
service models and merchandising formats by channel to accelerate
retail and direct-to-consumer opportunities.
Tara has received several awards and honors in recognition of
her exceptional career, including a Cosmetic Executive Women (CEW)
Achiever Award in 2018. She sits on Harvard Women’s Leadership
Board supporting The Kennedy School’s Women and Public Policy
Program, is on the National Board of Directors of CEW, and served
on the Advisory Board of The NPD Group.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers and marketers of quality skin care, makeup, fragrance
and hair care products. The company’s products are sold in
approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab
Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown,
Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and
bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo
Zegna, AERIN, RODIN olio lusso, Le Labo, Editions de Parfums
Frédéric Malle, GLAMGLOW, By Kilian, BECCA, Too Faced and Dr.
Jart+.
ELC-L ELC-B
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200904005139/en/
Investor Relations: Rainey Mancini (212) 284-3049
Media Relations: Catherine Dougherty (646)
460-7568
Estee Lauder Companies (NYSE:EL)
Historical Stock Chart
From Apr 2024 to May 2024
Estee Lauder Companies (NYSE:EL)
Historical Stock Chart
From May 2023 to May 2024