Nissan's Profit Woes Persist As It Unwinds Ghosn Strategy -- WSJ
April 25 2019 - 3:02AM
Dow Jones News
By Sean McLain and River Davis
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (April 25, 2019).
YOKOHAMA -- Nissan Motor Co. issued its second profit warning
this year, weighed down by a warranty extension for vehicles in the
U.S. and efforts to unwind a U.S. sales strategy by former Chairman
Carlos Ghosn.
Operating profit for the year, which ended March 31, is expected
to decline 29.3% to Yen318 billion ($2.8 billion) from its previous
projection of Yen450 billion estimated in February. The company's
operating margin, a measure of how much it makes from selling cars,
is expected to fall to 2.7%, down from the already slim projection
of 3.9% set in February.
Nissan's continued struggles are a challenge to Nissan Chief
Executive Hiroto Saikawa. He has said he wants to fix past mistakes
made by his predecessor, Mr. Ghosn.
Mr. Ghosn has taken issue with that characterization, saying in
a recorded video statement that it was the Nissan executive team's
inability to fix the problems they flagged that led to the profit
declines.
The former Nissan chairman is in jail awaiting a decision on his
bail. Mr. Ghosn was originally arrested on Nov. 19 in Tokyo, and
was out on bail for a brief period before being arrested again. He
faces criminal charges related to alleged financial misconduct --
but he denies any wrongdoing. Mr. Ghosn was stripped of his
chairman title following a board meeting on Nov. 22 and on April 8
shareholders voted to remove him from Nissan's board of
directors.
Nissan has blamed falling profitability in the U.S. -- where it
earns the lion's share of its profits -- on an overly aggressive
play for market share instigated by Mr. Ghosn. Company executives
say it led to an overreliance on thin-margin sales to rental-car
fleets and overly generous financial enticements for car
buyers.
As Nissan trimmed spending on those financial incentives, sales
have fallen. U.S. sales declined about 9% for the fiscal year ended
Mar. 31. In the January-March quarter alone, Nissan's U.S. sales
declined 12%.
Mr. Saikawa has said the falling sales are a necessary side
effect of his plan to increase profits, and that it will take time
for sales to rebound.
The company's Europe sales have also declined amid a backlash
against diesel vehicles that hammered sales for many car makers.
Nissan plans to stop producing its luxury brand Infiniti vehicles
in its U.K. plant in Sunderland and abandoned a plan to produce a
Rogue SUV at the plant. The decision was driven by falling demand
for diesel-powered vehicles, a Nissan spokesman said.
Sales have also fallen short of expectations in Japan, as a
scandal related to improperly conducted vehicle inspections at
factories continues to keep new customers away, Nissan Chief
Financial Officer Hiroshi Karube said. In China, sales are sluggish
but may rebound at the end of the current year, he said.
The company also will book a charge related to a planned offer
of a seven-year warranty on Nissan vehicles in the U.S. affected by
an issue with its continuously variable transmissions. As the cars
age, the transmissions create noise and vibrations, said Mr.
Karube. The problem affects about 3 million vehicles and will
result in a Yen66 billion reduction in operating profit, he
said.
There was one positive sign in the financial outlook laid out by
Mr. Karube. In February, Nissan created a reserve of more than $80
million for deferred pay for Mr. Ghosn that forms the basis of a
criminal charge against the former chairman.
Nissan expects it won't need to set aside that much, Mr. Karube
said.
Write to Sean McLain at sean.mclain@wsj.com and River Davis at
River.Davis@wsj.com
(END) Dow Jones Newswires
April 25, 2019 02:47 ET (06:47 GMT)
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