Ctrip’s Chinese Preferred Hotel (CPH) Program to enhance travel experience for Chinese tourists abroad
July 10 2018 - 7:39AM
Ctrip, the largest OTA in Asia and the second largest in the world,
has launched the "Chinese Preferred Hotel" (CPH) program to
accommodate Chinese tourists when they travel abroad. Ctrip’s
Chinese Preferred Hotel (CPH) Program includes a range of benefits
including Mandarin speaking services, Wi-fi access,
Chinese-friendly front desk, Chinese TV Channels, availability of
Chinese tea and the use of Chinese payment apps Alipay and WeChat.
Members of the program will also have slippers and kettles in their
rooms and Chinese breakfast with steamed buns and soy milk in
addition to instant noodles in some mini bars. As of now, Ctrip’s
CPH Program covers 353 cities in 50 countries, encompassing more
than 2000 hotels.
According to Ctrip’s hotel data, this summer is
seeing greater number of international hotel bookings. Japan
accounted for nearly half of the top ten cities in terms of
bookings, making it the most popular country this summer for
Chinese tourists. Phuket, Singapore, Bangkok, Kota Kinabalu and
Chiang Mai also saw a significant boost in hotel bookings relative
to the same period last year. Chinese Preferred Hotels in cities
such as Bali, Singapore, Tokyo, Osaka, Kyoto and Sapporo have all
welcomed a surge in orders as Chinese-friendly services have become
available to outbound travelers.
Ctrip has always adhered to the concept of having
products and services that are "customer-centric." As early as
2000, Ctrip was the first in the industry to open a 24/7 call
center, which continues to this day. At present, nearly 15,000
Ctrip Customer Service staff provide 24/7 round-the-clock services
to meet the needs of over 300 million Ctrip users. At the same
time, it has become a new mission for Ctrip to fully understand and
respond to our overseas users while serving our Chinese travelers
as well. Ctrip has set up foreign language customer service teams
in English, Japanese and Korean. Ctrip also recently set up the
first overseas call center in Edinburgh. In addition to these call
centers, Ctrip also launched a Global SOS system and Virtual Tour
Managers (VTM) system which provides timely responses for travelers
in all type of travel situations such as translation assistance,
medical guidance, recovery of lost items and response to natural
disasters and other emergencies. Receiving thousands of requests
per year, the resolution rate for both has exceeded 90%. As always,
Ctrip works to ensure the continual update of services and meet the
ongoing needs of travelers.
About Ctrip.com
International, Ltd.
Ctrip.com International, Ltd. is a leading
travel service provider of accommodation reservation,
transportation ticketing, packaged tours and corporate travel
management in China. It is the largest online consolidator of
accommodations and transportation tickets in China in
terms of transaction volume. Ctrip enables business and leisure
travelers to make informed and cost-effective bookings by
aggregating comprehensive travel related information and offering
its services through an advanced transaction and service platform
consisting of its mobile apps, Internet websites and
centralized, toll-free, 24-hour customer service center. Ctrip also
helps customers book vacation packages and guided tours. In
addition, through its corporate travel management services, Ctrip
helps corporate clients effectively manage their travel
requirements. Since its inception in 1999, Ctrip has experienced
substantial growth and become one of the best-known travel brands
in China.
For further information, please
contact:
International PRCtrip.com International, ltd.Tel:
(+86) 21 3406 4880 ext 196455Email: Pr@ctrip.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/c1760f6d-76d2-46ac-83f2-520fb158f5a8
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