Cellcom Israel Implements Vlocity and Salesforce for B2B and B2C Digital Transformation
March 08 2018 - 8:00AM
Vlocity, Inc., a leading industry cloud company, today announced
that Cellcom Israel Ltd. (TASE:CEL) (NYSE:CEL), one of
Israel’s largest mobile operators with a broad range of
telecommunication services, has successfully completed the first
phase of its B2B and B2C digital transformation program.
Cellcom Israel deployed advanced, cloud-based customer relationship
management (CRM) and business support system (BSS) applications
from Vlocity and Salesforce to provide more than 2,500 of its
sales, service and retail professionals a 3600 customer
relationship view and enable efficient lead and opportunity
management. Integrated with Cellcom Israel’s back-office
systems, the new solution helps Cellcom Israel employees deliver
quality customer service, work more efficiently, and effectively
upsell and cross-sell bundled services.
Cellcom Israel operates in one of the world’s most competitive
markets and has historically differentiated itself on the basis of
its innovative and comprehensive services.
Cellcom Israel selected Vlocity Communications and Salesforce to
replace its previous CRM systems. Cellcom Israel found that
Vlocity Communications and Salesforce applications delivered
advantages on multiple fronts, including speed to deployment,
accelerated time-to-market with new offers and streamlined service
delivery. Vlocity Communications leverages the omnichannel and
OmniScript™ technology capabilities compatible with Salesforce
Service Cloud and includes a comprehensive suite of CRM, all built
on Salesforce, the world’s #1 CRM.
Benefits of “Polaris” Program are Quickly
Realized
Through its “Polaris” transformation program, Cellcom Israel
provided its sales and service professionals a 3600 view of each
customer relationship by consolidating relevant information from
several disparate back-office systems and presenting it in a
single, intuitive user interface. To get access to customer
data in real time, Vlocity worked closely with their partners at
K2View, a leading data-as-a-service platform provider.
Cellcom Israel also streamlined its business processes and
delivered advanced functionality for sales processes. Building on
the success of this deployment, Vlocity will continue working with
Cellcom Israel to implement additional CRM processes.
“Our employees can now view each customer’s devices and
services, as well as access billing and service history to
efficiently address customer inquiries and pursue upsell
opportunities without requiring the use of multiple systems,” said
Ron Shvili, Cellcom Israel's Chief Technology Officer. “Our
front-line staff love our new system and we’re starting to notice
efficiency gains. We’re committed to providing a superior
customer experience.”
“Cellcom Israel is one of Israel's most innovative service
providers, with a leadership team that embraces the latest
state-of-the-art technologies in customer management,” said David
Schmaier, Founder and CEO, Vlocity. “We are delighted to play a
leading role in Cellcom Israel’s digital transformation program and
are excited by the rapid progress we’re making together.”
Salesforce and others are among the trademarks of
salesforce.com, inc.
ABOUT VLOCITY COMMUNICATIONSVlocity
Communications™ takes advantage of the omnichannel capabilities of
Salesforce Service Cloud and includes comprehensive Enterprise
Product Catalog, CPQ (Configure-Price-Quote), Contract Management,
Retail Clienteling and Order Management functionality, and a
comprehensive library of pre-built sales, service and billing
inquiry management processes. Engineered specifically for
communications service providers, Vlocity Communications conforms
to TM Forum industry standards, and integrates flexibly with
third-party systems through pre-built APIs and web services. For
more information on Vlocity Communications, please click here.
ABOUT VLOCITY, INC.Vlocity, a leading industry
cloud software company, empowers companies to deliver unified,
industry-specific customer experiences. Vlocity industry cloud apps
are modern cloud and mobile software that embed industry-specific
functionality, best practices, and business processes for
customer-centric industries. Built in partnership with Salesforce,
the world's #1 CRM company, Vlocity industry cloud apps leverage
the omnichannel capabilities of the Salesforce Customer Success
Platform to enable companies to achieve faster business agility and
time-to-value from the cloud. Learn more at http://www.vlocity.com
and follow us at @vlocity.
Media Contacts
Bhava Communications for VlocityRachel
Austinvlocity@bhavacom.com979-324-7905
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