TD Ameritrade Sees Record Demand for Investor Education
February 22 2018 - 8:30AM
Business Wire
New study shows despite a thirst for more
financial knowledge, more people spend their spare time learning
about cooking and travel than investing
Three quarters (76%) of investors say the more educated they are
about investing, the better they can manage their money, according
to a new Financial Literacy Survey conducted for TD Ameritrade
Holding Corporation (Nasdaq: AMTD). That number rises to 80 percent
for Millennials.
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According to the survey, six in ten people (60%) said they
wished they learned about money earlier in life. And 72 percent
believe if investing was taught in school, Americans would be
better about saving and investing properly. However, few people
learned about the stock market and investing in school. A startling
nine percent said they took a course in high school and seven
percent in college. Of those who took a financial course in school,
just half (51%) said their college course was effective and fewer
than a third (28%) said the same for their high school course.
“There is a gap in the system when it comes to financial
literacy and it’s our role as a provider of financial education to
fill that gap,” said Lee McAdoo, managing director of Investor
Education for TD Ameritrade, Inc.1 (“TD Ameritrade”). “The recent
volatility in the financial markets created a new level of stress
for many investors. Times like these are a good reminder of why
financial education is important in helping investors stay
confident as they look to reevaluate their portfolios and make
investment decisions.”
According to the Financial Literacy Survey, 45 percent of
respondents wish they had more time to learn about investing. But,
despite the acknowledgement that education is important, just 36
percent spend their spare time learning about investing. That
compares to 48 percent who use their spare time to learn about
cooking and 44 percent who use their time to learn about travel.
The good news? More than half (55 percent) of those who do focus on
learning more about investing report that they spend more time now
than they did five years ago.
At TD Ameritrade, clients have turned to education even more
since the start of the year. In January, TD Ameritrade’s online
education content usage was up 63 percent year over year. And
investors continued to engage throughout the market swings the
first few weeks of February. In fact, the TD Ameritrade Network at
times saw five times the viewers of an average day.2
“Financial acumen is a powerful thing. The more knowledgeable
investors are about the markets and investing, the more confident
and empowered they are to manage their financial futures,” said
McAdoo. “But, we are all crunched for time and there is so much
information it’s hard to know where to start. That’s why we’ve
rebuilt our entire education offering to distill down what matters,
remove the jargon and make it even easier to access.”
Clients can access TD Ameritrade’s complete education center
once logged in via tdameritrade.com, thinkorswim, or TD Ameritrade
mobile. A significant amount of education content is also available
to the public via https://www.tdameritrade.com/education.page and
by connecting with TD Ameritrade on YouTube, Amazon Echo Show,
Facebook Messenger and Twitter Direct Message. Investors are also
encouraged to check out the TD Ameritrade Network,
broadcasting all-day live programming that helps them hone their
market and investing knowledge.
About TD Ameritrade Holding CorporationTD Ameritrade
provides investing services and education to more than 11 million
client accounts totaling more than $1 trillion in assets, and
custodial services to more than 6,000 registered investment
advisors. We are a leader in U.S. retail trading, executing more
than 700,000 trades per day for our clients, nearly a quarter of
which come from mobile devices. We have a proud history of
innovation, dating back to our start in 1975, and today our team of
10,000-strong is committed to carrying it forward. Together, we are
leveraging the latest in cutting edge technologies and one-on-one
client care to transform lives, and investing, for the better.
Learn more by visiting TD Ameritrade’s newsroom at www.amtd.com, or
read our stories at Fresh Accounts.
About the SurveyAn online survey of 1,001 Americans age
18+ with $10,000+ investible assets was conducted September 2017
by True North Market Insights on behalf of TD Ameritrade
Holding Corporation. TD Ameritrade and True
North are separate and unaffiliated firms and are not
responsible for each other’s services or policies.
1TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer
subsidiary of TD Ameritrade Holding Corporation. Brokerage services
provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org)
/SIPC (www.SIPC.org)
2The TD Ameritrade Network is produced by TD Ameritrade Media
Productions Company, a wholly-owned subsidiary of TD Ameritrade
Holding Corporation and affiliate of the broker-dealer, investment
advisor, and other regulated financial businesses of the Company.
The Media Co. is not a financial adviser, registered investment
advisor, or broker-dealer.
Brokerage services provided by TD Ameritrade, Inc., member FINRA
(www.FINRA.org)/SIPC (www.SIPC.org).
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TD Ameritrade Holding CorporationFor Media:Christina
Goethe, 201-369-8510Corporate
Communicationschristina.goethe@tdameritrade.com@TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Investor
Relationsjeffrey.goeser@tdameritrade.com
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