Calvin Klein, Inc. Announces Fall 2017 CALVIN KLEIN 205W39NYC Global Advertising Campaign
July 24 2017 - 9:00AM
Business Wire
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp.
[NYSE: PVH], today announced the Fall 2017 CALVIN KLEIN
205W39NYC global multi-media advertising campaign. The campaign
features the debut CALVIN KLEIN 205W39NYC collection by Chief
Creative Officer Raf Simons.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170724005416/en/
FALL 2017 CALVIN KLEIN 205W39NYC GLOBAL
ADVERTISING CAMPAIGN (Photo: © 2017 Willy Vanderperre)
Shot by photographer Willy Vanderperre, the visually
striking campaign presents a cast of 22 models shot against a
series of billboards that feature images from last season’s CALVIN
KLEIN: American Classics campaign. The billboards of the previous
campaign – which include works by artist Andy Warhol – were erected
in the California desert in the days leading up to the shoot. The
campaign is a study in art and artifice, of the real and the
imagined, the mannered world of high fashion combined with a sense
of the everyday. Ultimately, the campaign explores the cinematic
and romantic outsider’s view of America, something of a dream world
that has become concrete for Chief Creative Officer Raf Simons and
Creative Director Pieter Mulier.
With over 850 million impressions planned across 22 global
markets with an integrated media mix, this campaign will deliver on
the continued evolution of CALVIN KLEIN under Simons. The brand
will be featured extensively in fashion and lifestyle publications
around the world during September’s fashion-focused issues. The
re-appropriation of the successful American Classics campaign will
come to life in large format and high impact outdoor in key
locations such as New York, Paris, Brussels, China, Korea and Hong
Kong.
The Fall 2017 CALVIN KLEIN 205W39NYC collection featured in the
campaign is a mix of marching band uniforms, plastic coated
protection, power broker tailoring, antique handcrafted quilting,
workwear, and western wear. The line also includes the introduction
of CALVIN KLEIN JEANS ESTABLISHED 1978, a new designer denim
line that will be housed under the CALVIN KLEIN 205W39NYC business.
Pieces throughout the line are emblazoned with an exclusive patch
that features a silhouette inspired by the iconic Richard Avedon
image taken of actress Brooke Shields for Calvin Klein Jeans in
1981. The memorable campaign image debuted shortly after the launch
of the Calvin Klein Jeans brand and the concept of designer jeans –
in this way, CALVIN KLEIN JEANS ESTABLISHED 1978 celebrates both
the history of the brand and its future.
Calvin Klein is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive, and often minimal, aesthetic.
We seek to thrill and inspire our audience while using provocative
imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry
Schwartz, we have built our reputation as a leader in American
fashion through our clean aesthetic and innovative designs. Global
retail sales of Calvin Klein brand products exceeded $8 billion in
2015 and were distributed in [over] 110 countries. Calvin Klein
employs over 10,000 associates globally. We were acquired by PVH
Corp. in 2003.
With a history going back over 130 years, PVH Corp. has excelled
at growing brands and businesses with rich American heritages,
becoming one of the largest apparel companies in the world. We
have over 30,000 associates operating in over 40 countries
with over $8 billion in revenues. We own the
iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW,
Speedo*, Warner’s and Olga brands and market a
variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the
Caribbean in perpetuity from Speedo International, Ltd.
EDITORIAL CREDIT: CALVIN KLEIN 205W39NYC
IMAGE CREDITS: © 2017 Willy Vanderperre
SOCIAL MEDIA: facebook.com/calvinklein;
calvinklein.tumblr.com;
google.com/+calvinklein;
youtube.com/calvinklein;
twitter.com/calvinklein;
instagram.com/calvinklein;
pinterest.com/calvinkleinsnapchat:
calvinkleinbrand handle: @calvinklein
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version on businesswire.com: http://www.businesswire.com/news/home/20170724005416/en/
Calvin Klein, Inc.Alexandra Wagner, 212-292-9794SVP,
Corporate Communicationsalexandrawagner@ck.comorAmanda Peña,
212-292-9223Director, Corporate Communicationsamandapena@ck.com
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