Rocket Fuel Announces Certification With Mediaocean Prisma to Give Agencies Direct Access to Rocket Fuel Media
July 20 2017 - 9:00AM
Business Wire
Mediaocean And Rocket Fuel Make Programmatic
Media Buying More Seamless For Top Holding Companies And Their
Agencies
Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing
platform, today announced the certification and integration of its
programmatic capabilities directly into Mediaocean’s media
management platform, Prisma. Through the Prisma workflow solution,
Mediaocean’s agency media buyers can now easily buy, run and
analyze Rocket Fuel media campaigns. Mediaocean is the largest
platform used by major holding companies and their agencies to
manage media buying and planning, creating a more direct
relationship between Rocket Fuel and these entities.
Agencies can purchase Rocket Fuel media alongside direct
publisher buys, creating a streamlined process for transmitting
programmatic media orders to Rocket Fuel made within the Mediaocean
platform. This also allows media planners to easily add and test
new Rocket Fuel campaigns, optimize existing placements within the
Prisma platform, and receive real-time delivery information on how
existing campaigns are performing.
In the current programmatic advertising landscape, agencies
often still work in silos and can be left to manually manage the
workflow with DSPs as part of a broader media buy. With a more
automated management process, the number of steps that agencies’
buyers must take to integrate a DSP are significantly reduced, and
programmatic buys are instantly integrated within an agency's
overall media practice. Rocket Fuel and Mediaocean’s partnership
allows for this automation to take place for all direct and
programmatic campaigns running through the Prisma platform.
"We are excited to make Rocket Fuel’s platform and AI
capabilities easily available to thousands of media planners at
every major agency in their trusted platform,” said Randy Wootton,
CEO of Rocket Fuel. “Through this relationship, hundreds of
agencies and every major holding company can launch new
programmatic campaigns and test them against their other media plan
placements."
Rocket Fuel and Mediaocean will be rolling out these
capabilities to agencies over the course of the next several months
and internationally later this year. To learn more about the
integration and the Rocket Fuel DSP, visit www.rocketfuel.com.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to
anticipate people’s need for products and services.
Headquartered in Redwood City, Calif., Rocket Fuel has more than
20 offices worldwide and trades on the NASDAQ Global Select Market
under the ticker symbol “FUEL.” Rocket Fuel, the Rocket Fuel logo,
Moment Scoring, Advertising That Learns and Marketing That Learns
are trademarks or registered trademarks of Rocket Fuel Inc. in the
United States and other countries.
About Mediaocean
Mediaocean is the world’s leading media software company that
automates every aspect of the advertising workflow -- from
planning, buying and selling, to analyzing and optimizing, to
invoicing and payments. Mediaocean’s open cross-media platforms
power $140 billion in global media budgets, and have unmatched
reach and bridge traditional and digital media. Mediaocean serves
more than 80,000 users across agencies, advertisers, broadcasters
and publishers worldwide. The company employs 900 people worldwide
and is part of the Vista Equity Partners portfolio of software
companies. Mediaocean is headquartered in New York with ten offices
worldwide. Learn more at mediaocean.com, or connect with Mediaocean
on LinkedIn, Facebook or Twitter.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170720005094/en/
For Rocket Fuel:Bethany Mullinix,
415-817-9990rocket_fuel@biteglobal.com
ROCKET FUEL INC. (NASDAQ:FUEL)
Historical Stock Chart
From Mar 2024 to Apr 2024
ROCKET FUEL INC. (NASDAQ:FUEL)
Historical Stock Chart
From Apr 2023 to Apr 2024