Launch of Security Master Signals an Ever-Smarter Experience for Privacy Protection and Mobile Security
May 25 2017 - 7:00AM
Business Wire
Intelligent Diagnosis,
Scenario-Oriented Solutions and Real-Time Online Activities
Protection
Cheetah Mobile Inc. (NYSE:CMCM), the leading developer of
mission-critical mobile utility and security applications, today
announced the launch of Security Master. Security Master is the
next generation of CM Security, the leading privacy protection and
antivirus app with almost 500 million downloads and a 4.7 rating
(out of 5) on Google Play. Security Master launched worldwide and
is available now for free on Android devices. Despite its worldwide
presence, one of the new features is particularly tailored for the
U.S. market in an attempt to protect user privacy following the
recent rollback of ISP rules.
Security Master provides real-time, scenario-oriented protection
for any Android device. The app conducts live device diagnostics,
classifies the conditions, and recommends solutions to optimize
users’ mobile experience. Depending on the diagnosis, Security
Master will suggest options from three scenarios: SCAN, which
provides ultra-fast malware detection and protection in less than
10 seconds; BOOST, which frees up memory and boost phone speed, and
CLEAN, which removes unnecessary junk files.
According to recent research conducted by Cheetah Mobile
Security Research Lab*, around 60 percent of internet users in the
U.S. feel insecure in mobile web browsing, while 30 percent did not
take special actions to protect their online security. Moreover,
online hackers and disclosure of sensitive personal data - which
can lead to stolen identities and financial damages - are the most
common fears of internet users.
That’s why Security Master created “SafeConnect,” a feature
designed to enhance mobile internet security through protecting and
encrypting all data transmitted across the internet. In addition to
online data encryption, SafeConnect also extends protection to apps
with higher security concern categories, including instant message,
financial banking, e-commerce, and browser apps. When apps in these
categories launch, SafeConnect takes effect immediately to provide
secure data transmission.
“As Android system and mobile internet usage continues to grow,
traditional antivirus apps are no longer sufficient,” said Pan Qi,
Vice President of Cheetah Mobile. “Consumers need a comprehensive,
scalable product to help them tackle ever-growing internet security
threats while also catering to basic mobile optimization needs.
That’s why we created Security Master — a product with intelligent,
real-time solutions on top of baseline features for a worry-free
mobile experience.”
SafeConnect is powered by AnchorFree’s Hotspot Shield VPN
technology to secure internet connections, encrypting personal
information so users can safely conduct activities online whether
at home, work or in public. Security Master is able to integrate
the privacy technology through AnchorFree’s software developer
kit.
“AnchorFree has been delivering industry-leading privacy
protection for consumers worldwide for many years and is excited to
extend our VPN technology to Cheetah Mobile’s users,” said
AnchorFree CEO, David Gorodyansky. “Over 80 percent of people are
more concerned about their privacy and security today than they
were a year ago. These threats exist across the world, and by
integrating AnchorFree’s proprietary Hotspot Shield Hydra
technology into the SafeConnect feature, Security Master is
providing its users a safe and secure internet experience as well
as peace of mind.”
In addition to the revamped features for privacy protection and
mobile security, Security Master offers a breadth of security
functions such as AppLock, which provides support for fingerprint
scanners and the intruder-selfie feature, which automatically takes
a photo of someone who tries but fails to unlock the AppLock
screen, Notification Manager, which groups notifications in a
single view, and caller identification.
*Cheetah Mobile Security Research Lab User Research-U.S. Q1
2017
About Cheetah Mobile
Cheetah Mobile is a leading mobile internet company. It aims to
provide leading apps for mobile users worldwide and connect users
with personalized content on the mobile platform.
Cheetah Mobile’s products, including its popular
mission-critical utility applications Clean Master, CM Security and
Battery Doctor, help make users’ mobile internet experience
smarter, speedier, and safer. The Company has attracted 623 million
global Mobile MAUs as of December 2016, of which approximately 81%
are located outside of China. Leveraging the success of its
mission-critical applications, Cheetah Mobile has launched its line
of mobile content-driven applications, including News Republic and
Live.me.
Cheetah Mobile provides its advertising customers, which include
direct advertisers and mobile advertising networks through which
advertisers place their advertisements, with direct access to
highly targeted mobile users and global promotional channels, which
are capable of delivering targeted content to hundreds of millions
of users.
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version on businesswire.com: http://www.businesswire.com/news/home/20170525005220/en/
Access EmanateInez Be,
+1-415-844-6254ibe@access-emanate.comorCheetah MobilePatricia Lu,
+886-963-260-185patricia.lu@ileopard.comChristine Chang,
+1-650-300-6088christine.chang@cmcm.com
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