SHORT HILLS, N.J., May 15, 2017 /PRNewswire/ -- Investors
Bancorp, Inc. (NASDAQ: ISBC) ("Company"), the holding company for
Investors Bank ("Bank"), and former NFL quarterbacks, broadcasters
and philanthropists Boomer Esiason and Phil
Simms are suiting-up for a multi-media advertising campaign
designed to showcase Investors' customized consumer and commercial
banking solutions.
The campaign, launched the week of May
15, 2017, is entitled "Experts in the Field" and targets
businesses in the New York and
New Jersey metropolitan markets.
There are prime time spots during "Dancing with the Stars"
(Monday, May 15) and "The Voice"
(Monday, May 15/Tuesday, May 16) to launch the campaign. The spots
will also run on local and cable news programming, radio,
billboards, and digital and social media. Investors Bank will be
the featured sponsor for the "Investors Bank Quote of the Day" on
New York Mets broadcasts on SNY.
In the fall, television commercials will run on "The NFL Today",
the CBS pre-game show where Esiason and Simms break down the week's
games. The campaign was developed in partnership with Investors
Bank's advertising agency, Source Communications. One of the
commercials is available for viewing at
https://www.myinvestorsbank.com/experts.
In announcing the campaign, Investors' Chief Operating Officer
Domenick Cama said, "Investors Bank
has evolved into New Jersey's
largest bank. With our focus on business and relationship banking,
this campaign will help raise Investors Bank's level of brand
awareness throughout the NY and NJ metropolitan regions. It will
position us for future growth."
"Investors has a strong business and relationship banking team,"
said Investors Chief Executive Officer Kevin Cummings, "and it was just made stronger
with the addition of Boomer and Phil. These are good men and
professionals who know the value of teamwork. They are proven
leaders on and off the field and exemplify Investors' core values
of cooperation, character, community, and commitment."
Simms, in discussing the new relationship said, "Investors Bank
meets customers' every day banking needs with a focus on helping
them achieve their long-term goals. I have experienced Investors'
professionalism, sincerity, and character first-hand as the bank
has been a long-time sponsor of the Phil Simms North South All Star
Game, which will be held at Kean
University in June. They represent the very best of the
region and I'm honored to be part of this winning team."
"Phil and Boomer are the perfect spokespersons for our bank and
for this campaign," said Cama, "given their long-time
connection to the New
York/New Jersey
metropolitan region – Phil as a New York Giant and Boomer as a New
York Jet, Long Island native, and radio host for the WFAN Boomer
& Carton Show."
As part of the campaign, The WFAN studio where the Boomer &
Carton Show is broadcast will be named the Investors Bank Studio.
Investors will also have a daily presence on the Boomer &
Carton Show, as well as on other WFAN programming.
Branded content will extend and amplify the "Experts in the
Field" campaign with engaging, interactive segments on leadership,
strategy, relationships, and more, with nationally recognized
broadcaster Bonnie Bernstein
moderating discussions with Esiason, Simms, Cummings, and Investors
Bank's commercial banking customers. Several of the segments are
available for viewing at
https://www.myinvestorsbank.com/experts.
"We think this campaign – through the conversations about life,
football and community values – will help everyone get to know
Investors Bank," said Cummings. "The resources and services
Investors offers to businesses and consumers truly are tools for
success."
"It is great to actually be working with Investors Bank," said
Esiason. "Having dealt with Investors through my Cystic Fibrosis
Foundation, I know the bank is committed to making a difference in
the community. I am proud to be working with a team of
professionals who also are good corporate citizens."
"Phil and Boomer's extensive work in the non-profit sector
demonstrates their commitment to the community and helping others,"
said Cama, "that type of character is fundamental to the way we
conduct business at Investors Bank. We believe we can do right and
do well. Doing right by our customers is how we intend to become
the leading community-oriented bank in the region."
About Investors Bank
Investors Bank, headquartered in
Short Hills, New Jersey, is a
full-service community bank that has been serving customers since
1926. With over $23 billion in assets
and a network of more than 150 retail branches, Investors delivers
personalized services and products tailored to the needs of its
customers. Investors' consumer banking services include complete
deposit products, online banking, home equity loans and lines of
credit and a full array of mortgage loans. Serving the business
community, Investors provides deposit accounts, cash management
services, business loans and lines of credit, and commercial real
estate financing solutions to small and middle market companies,
professional services firms, municipalities and other businesses.
Investors Bank. Member FDIC and Equal Housing Lender.
Contacts: Scott Agnoli
Investors Bank | 973.924.5175|
SAgnoli@myinvestorsbank.com
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SOURCE Investors Bancorp, Inc.