Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API
May 10 2017 - 9:00AM
Business Wire
Rocket Fuel’s Platform Improves Protection For
Advertising Partners And Consumers
Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform,
today announced a new solution to fight malvertising in the
advertising ecosystem through a robust, multi-layered detection and
prevention system. Rocket Fuel uses Google Cloud Vision API to
detect and reject certain ad types that are prohibited, thus
protecting consumers in an effort to ensure client campaigns are
free of malicious ads.
Rocket Fuel’s system applies artificial intelligence, big data,
blacklists and multiple anti-malware tactics to heavily scrutinize
ads. By leveraging Google Cloud Vision API, Rocket Fuel can further
identify and prevent for advertisers a substantial number of ads
that fail to render or click-through correctly, as well as protect
consumers against malicious intent. This ultimately results in
significant savings for brands and agencies, allowing them to
provide a better consumer experience.
“Malvertising and those who perpetuate it have been a huge
problem for the digital advertising industry for years,” said Randy
Wootton, CEO of Rocket Fuel. “Rocket Fuel is committed to the fight
against malicious ads and by continuing to leverage outside
technologies like Google Cloud Vision API, we can take even greater
strides in protecting brands, agencies and consumers.”
Additional anti-malvertising capabilities on the Rocket Fuel
platform include:
- Text Inspection: Activation of
Google Translate to automatically translate copy in ads in 104
foreign languages to detect prohibited products and “click-bait”
ads.
- Assisted Automation: If ads are
free of malware, screening happens in milliseconds. When an ad is
flagged as suspicious, it gets held for human review. Ads that
require human review are then typically turned around in a matter
of hours.
DoubleClick Ad Exchange (AdX) maintains the highest standards
for ad quality and requires that their partners submit clean ads to
run on DoubleClick Ad Exchange inventory. Rocket Fuel initially
built its platform to comply with DoubleClick Ad Exchange’s strict
requirements. After seeing its success, the platform was rolled out
to all of Rocket Fuel’s inventory partners, now representing more
than half a billion impressions per day.
To learn more about Rocket Fuel’s multi-layer malvertising
prevention services, please visit
https://rocketfuel.com/project-malware-nowhere/.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to
anticipate people’s need for products and services.
Headquartered in Redwood City, Calif., Rocket Fuel has more than
20 offices worldwide and trades on the NASDAQ Global Select Market
under the ticker symbol “FUEL.” Rocket Fuel, the Rocket Fuel logo,
Moment Scoring, Advertising That Learns and Marketing That Learns
are trademarks or registered trademarks of Rocket Fuel Inc. in the
United States and other countries.
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