Correcting and Replacing: Sears Appliance & Hardware Store in Ponderay Undergoes “America’s Appliance Experts®” Transf...
April 27 2017 - 2:02PM
Evolving to meet changing consumer needs and to embrace its
nationwide branding as “America’s Appliance Experts®,” the refresh
of the Sears Appliance & Hardware Store in Ponderay/Sandpoint,
Idaho culminates with a grand reopening celebration April 28-29,
2017. Throughout the celebration weekend, consumers are invited to
enjoy an additional discount of 10 percent off almost everything in
the store.*
Located at 300 Bonner Mall Way #102 in Ponderay,
the store refresh includes a new product assortment, redesigned
merchandising, new fixtures & signage, and comprehensive
employee training, among other changes.
“We’ve simplified the overwhelming shopping
experience by introducing the ‘America’s Appliance Experts’ store
model at our store in Ponderay,” said Jerry Scott, a territory
manager of Sears Hometown and Outlet Stores in Idaho. “With
cosmetic improvements and employee training, the in-store
experience has been enhanced. Our local community will still be
able to find a large selection of the top name brand appliances at
the same low prices with the help of our knowledgeable associates,
who have the latest in training and updates from our
manufacturers.”
In the new store design, appliances occupy more
than half of the sales floor and include more brands with an
improved presentation. The store’s appliances are also focused on
innovative and value-added products from LG®, GE®, Whirlpool®,
Maytag®, KitchenAid®, Samsung® and Kenmore®.
The new floor plan also includes the ability to
showcase complete kitchen packages through the addition of three
kitchen vignettes. This allows stores to display an entire
four-piece kitchen from multiple brands in a small amount of floor
space, making it easier for customers to choose products. Another
new feature that simplifies the buying process is a designated
laundry innovation area, showcasing multiple brands and innovations
that lets customers easily explore the differences between the
various product lines.
As part of the refresh, the Sears Appliance
& Hardware Store in Ponderay/Sandpoint provides industry
leading comprehensive training to store associates, including brand
specific selling certification. These brand certified sales
associates help ensure customers find the best product for their
needs at the best possible price. Customers also benefit from a new
touch-screen kiosk where they can work with a salesperson or browse
on their own to explore product options or make purchases. With the
touch-screen kiosk, associates and customers can review product
features and benefits as well as various models from the entire
online database of Sears products – all while browsing models
around the sales floor. Among major retailers, the local store is
leading the way for the integration of touch-screen devices into
the sales process.
The Ponderay Sears Appliance & Hardware
Store is part of a system-wide refresh of all Sears Hometown and
Outlet Store locations. The Company began updating units in 2015
and now has more than 560 “America’s Appliance Experts” locations
across the United States.
* Subject to certain exclusions, as detailed in print ad
promotions available in the store. Also, not available on
price-matched merchandise.
About Sears Hometown and Outlet Stores,
Inc. Sears Hometown and Outlet Stores,
Inc. (NASDAQ:SHOS) is a national retailer
primarily focused on selling home appliances, lawn and garden
equipment, tools and hardware. As of October 29, 2016, Sears
Hometown and Outlet Stores, Inc. and its dealers and franchisees
operated 1,115 stores across all 50 states as well as in Puerto
Rico and Bermuda. In addition to merchandise, Sears Hometown and
Outlet Stores, Inc. provide consumers with access
to a full suite of services, including home delivery, installation
and extended service contracts.
Operating through two segments—the Sears
Hometown and Hardware segment and the Sears Outlet segment—Sears
Hometown and Outlet Stores, Inc. and its subsidiaries offer
franchise and dealership opportunities focused on selling, as
applicable, top brand home appliances, hardware, tools, lawn and
garden equipment and outlet merchandise. For more information about
Sears Hometown & Outlet Stores, Inc., visit www.shos.com. To
learn about the opportunity to own and operate a store format,
visit www.ownasearsstore.com.
For more information contact:
Jayne Levy, (847) 945-1300 or jlevy@fishmanpr.com, or visit our
corporate website at www.shos.com.
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