Mattel’s Mega Construx™ to Deliver Powerful Message on Unity
April 11 2017 - 8:00AM
Mega Construx™ is inviting children from across Canada to come
together and join them in constructing a giant monument that
celebrates diversity, unity and acceptance. The large-scale
monument, built out of Mega Construx™ bricks, will be an
interactive experience and allow children an opportunity to work
together and showcase their vision of a better world.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/40fdcce3-e8f7-4a55-b57c-0c45b3f17e81
Mega Construx™, part of the Mattel® brand portfolio, partnered
with YTV Corus Entertainment to call on children to submit their
stories about how they have helped bring their community together
and have made people feel welcome and accepted – in other words
Build Beyond™. By submitting their stories, kids were entered to
win 1 of ten trips to Ottawa to help build a Mega Construx™
monument, inspired by their stories, with a Master Builder.
“We set out to create a platform for those we call Beyonders,
children who have big imaginations and help us see beyond our
differences, challenge the norm and invent the unexpected,” said
Alicia Sumar, Marketing, MEGA Brands, Canada. “This initiative was
designed with the goal of empowering children across Canada to
build, and share their vision of the future.”
10 CANADIAN BEYONDERS™The monument, constructed
out of over a million of Mega Construx™ bricks, will be revealed at
the Ottawa Children’s Festival on May 10. Local Canadian architect,
Jean Beaudoin, and Master Builders will be at the helm of a team of
ten Beyonders™, to bring their vision of unity and acceptance to
life. The design of the installation is interactive in nature,
enabling those who participate to live out the brand’s motto to
Build Beyond™.
The ten finalists from across Canada are:
Callie G., Edmonton, ABStefan V., Edmonton, ABBrittany P.,
Hamilton, ONJames R., Guelph, ONCody S., Toronto, ONJesse E.,
Brockville, ONAbigail V., Acton, ONCade M., Ottawa, ONWilliam H.,
St. Dieppe, NBAiden W., Buffalo Narrows, SK
“As a father and someone who builds and creates for a living, I
know firsthand how important play is to igniting imagination for
children,” said Jean Beaudoin, Canadian architect and designer of
the Mega Construx™ monument. “The monument design is intended to
inspire creativity and social involvement through a playfully
interactive experience. I am honoured to be part of the Build
Beyond project that’s inspired by children from across Canada who
are building their vision of the future.”
“At Mega Construx we believe that a brick isn’t just a brick,
but a gateway beyond,” said Sumar. “To us, each brick represents an
opportunity to not only build a new toy, or in this case, a
monument, but to build a better community and ultimately a better
world.”
About MEGA BrandsPart of the Mattel® family,
MEGA Brands empowers fans and families to build the future they
imagine. MEGA Brands designs & manufacturers innovative,
high-quality construction toys for builders of all ages to create,
customize & collect. From the first years of play with Mega
Bloks® to the discovery of new worlds with Mega Construx™, MEGA™ is
the brand that dares to go beyond the rules of construction. For
more information, visit http://www.megabrands.com/.
About MattelMattel is a creations company that
inspires the wonder of childhood. Our mission is to be the
recognized leader in play, learning and development worldwide.
Mattel's portfolio of global consumer brands includes American
Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and
Thomas & Friends®, among many others. Mattel also creates a
wealth of lines and products made in collaboration with leading
entertainment and technology companies. With a global workforce of
approximately 31,000 people, Mattel operates in 40 countries and
territories and sells products in more than 150 nations. Visit us
online at www.mattel.com.
Media Contacts:
Jessica Dell’Aquila
Republic – Account Director
Jessica@republicstory.com
O: (416) 537-4444 x.1009
M: (416) 624-5807
Kayla Kaminski
Republic – Account Manager
Kayla@republicstory.com
O: (416) 537-4444 x.1010
M: (289) 221-7009
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