Buffalo Wild Wings® Launches “We Do It For You” Campaign Tied to NCAA® March Madness®
March 15 2017 - 12:39PM
Business Wire
Multi-Channel Campaign Illustrates Different
Ways B-Dubs® Goes Above and Beyond to Help Make Games More
Exciting for Fans
Buffalo Wild Wings, Inc. (NASDAQ: BWLD) today unveiled its NCAA
March Madness campaign that aims to reinforce the lengths the
“Wings.Beer.Sports®” brand will go to make tournament games
more exciting for its fans. As the “Official Hangout for NCAA March
Madness,” Buffalo Wild Wings will extend the campaign across
television, social media, digital channels, in-restaurant
activations and on-site Final Four® experiences.
“For years, fans have pointed a finger at Buffalo Wild Wings on
social media when an unexplained event happens, a game goes into
overtime or they want us to intervene in the outcome,” said Bob
Ruhland, vice president of marketing for Buffalo Wild Wings. “This
year, we wanted to continue to extend this popular idea that
Buffalo Wild Wings can make games more exciting and if our fans
want something to happen – from rallying their team from a deficit
to leveling the playing field – we would find a way to make that a
reality.”
“We Do It For You” AdvertisingBuffalo Wild Wings will
introduce a series of new television commercials throughout the
tournament that playfully deliver on the notion that B-Dubs has a
unique ability to make games more exciting for fans everywhere.
In “Number 7,” two guests are surprised when their request to
remove a player from a game is made possible instantly by a Buffalo
Wild Wings server. “Rally Beard” shows that when your team is in
dire need of a comeback, Buffalo Wild Wings staff will do whatever
is needed even if that means magically growing a rally beard. The
spots will run on CBS, CBS Sports Network, TruTV, TNT and TBS.
Additionally, when a game goes into overtime during March
Madness, B-Dubs will immediately air a spot called “Overtime Time”
that encourages fans to enjoy the five extra minutes of free
basketball and not question who or what might have caused it.
Putting the Power in our Fans HandsBuffalo Wild Wings
will offer fans unique content and opportunities to join the
conversation across its social media channels including Facebook,
Twitter and Instagram.
- Tools of Distraction: For Facebook and
Twitter, B-Dubs will share videos and GIFs that fans can use to try
to distract opponents on their own. “Tools of Distraction” include
a “Rally Beard,” a “Free Throw Gong,” B-Dubs’ version of thunder
sticks (“Thunder Wings”), an inflatable, dancing “Tube Fan,” and a
group of bouncing, Blazin’ Bill cutout heads (Gazin’ Bills).
- Instagram Stories: Buffalo Wild Wings
is creating Instagram Stories that offer fans a playbook tutorial
for using B-Dubs menu items to help affect games just by tapping
through each step of the play.
- Hashtag: Building off the success of
the recent “What the Favre?!” campaign, Buffalo Wild Wings will
encourage fans to interact with the brand using the #HitTheButton
hashtag. Throughout the tournament, some of B-Dubs’ fans best
tweets that include the campaign hashtag will be scrolled in
real-time on the company’s website
(www.buffalowildwings.com/basketball).
Extending the Campaign in Restaurants & at the Final
FourBuffalo Wild Wings will also bring the fun and excitement
of its new marketing campaign to fans watching and enjoying the
tournament in 1,200 restaurants across the country as well as to
fans attending the Final Four.
Throughout the tournament and at any Buffalo Wild Wings
restaurant, fans can access a March Madness-themed Snapchat filter
that allows them to put a spotlight on game-changing moments and
join the #HitTheButton conversation. Fans looking to help boost
their team from a deficit can also obtain a free, “real-life” Rally
Beard in all restaurants beginning with the Sweet Sixteen.
At the Buffalo Wild Wings Sports Lounge within Final Four Fan
Fest, fans can digitally display their own rally beard through
facial mapping technology. At the Rally Beard Photo Op station,
fans can choose the color of their favorite Final Four team and
share a photo instantly on social media. The Sports Lounge will
also feature multiple flat-screen TVs airing tournament coverage, a
Blazin’ Challenge® wing eating contest, Pop-a-Shot free-throw
games, appearances by Steve Lavin and Seth Greenberg and other
activities.
About Buffalo Wild WingsBuffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner,
operator and franchisor of Buffalo Wild Wings® restaurants
featuring a variety of boldly-flavored, made-to-order menu items
including its namesake Buffalo, New York-style chicken wings. The
Buffalo Wild Wings menu specializes in 21 mouth-watering signature
sauces and seasonings with flavor sensations ranging from Sweet
BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere
that includes an extensive multi-media system for watching their
favorite sporting events. Buffalo Wild Wings is the recipient of
hundreds of "Best Wings" and "Best Sports Bar" awards from across
the country. There are currently more than 1,200 Buffalo Wild Wings
locations across the world.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, follow Buffalo Wild Wings on Facebook,
Twitter and Instagram and visit www.BuffaloWildWings.com.
About the NCAAThe NCAA is a diverse association of more
than 1,100 member colleges and universities that prioritize
academics, well-being and fairness to create greater opportunities
for nearly half a million student-athletes each year. The NCAA
provides a pathway to higher education and beyond for
student-athletes pursuing academic goals and competing in NCAA
sports. More than 54,000 student-athletes experience the pinnacle
of intercollegiate athletics by competing in NCAA championships
each year.
NCAA, Final Four, March Madness, NCAA Sweet 16, Selection
Sunday, and The Big Dance are trademarks of the National Collegiate
Athletic Association.
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Buffalo Wild Wings, Inc.Erika Frederick,
952-540-2043efrederick@buffalowildwings.com
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