Rocket Fuel’s Predictive Marketing Platform Gains Momentum; Platform Business Grew 165 Percent In 2016 and Continues To Climb
February 21 2017 - 4:16PM
Business Wire
Platform Customers Alley and Diamond Merckens
Hogan See Increases In Business Value, Brand Lift and Marketing
Performance With Rocket Fuel AI
Rocket Fuel (NASDAQ:FUEL), a leading predictive marketing
platform provider, today announced during the company’s fiscal year
2016 earnings 165 percent year-over-year growth in platform
services, including a greater than five times increase in platform
customers.
Independent agency and new Rocket Fuel platform customer,
Diamond Merckens Hogan, recently added managed service campaigns
running on Rocket Fuel’s platform, resulting in campaign and video
brand success.
"We chose Rocket Fuel's predictive marketing platform because of
the results we have seen in early testing and because we believe
predictive marketing is the most effective solution for our
clients,” said Elizabeth McMahan, Integrated Media Director at
Diamond Merckens Hogan. “We are thrilled to partner with a company
like Rocket Fuel who is taking a holistic view of a customer's
journey to help predict the creative and context that most aligns
with customer needs. We can't wait to see the success that comes
from our partnership."
“Through the predictive capabilities of the Rocket Fuel
platform, our campaigns reach the customers we want to reach across
multiple channels, providing us with precise targeting capabilities
and the ability to interact during meaningful moments,” said Nick
Lavidge, CEO at Alley, an international agency Rocket Fuel has
worked with for more than a year. “We’re able to translate data
into performance and work to predict our customers needs, wants and
behaviors.”
Rocket Fuel’s artificial intelligence-driven predictive
marketing platform provides insights and transparency based on
unique data, analytics and algorithms.
“For the next chapter of Rocket Fuel’s growth, we are leading
our clients through a new business transformation driven by
combining artificial intelligence with human intuition,” said Randy
Wootton, Rocket Fuel CEO. “Enabling clients with AI is critical to
their business success so they can satisfy changing consumer
requirements, harness billions of data signals, and optimize
omni-channel consumer journeys - all in real-time. Predictive
marketers leverage our AI to anticipate consumer needs, deliver
amazing experiences, and exceed business goals.”
Predictive marketing leadership is driven by three key
factors:
1. Access: Consumers expect brands to anticipate their needs,
and to be available when and where they want them.
2. Moments: Consumers expect brands to move beyond
personalization and relevance based on old segmentation rules, but
rather to recognizing their specific moments and reasons for
response, and dynamically create experiences based on those
moments.
3. Scale: Brands must become expert at capturing and analyzing
billions of signals in the digital marketplace, and synthesizing
into actionable intelligence. This requires a combination of
artificial and human intelligence working together.
“The vast amount of data exhaust generated by the programmatic
ecosystem, the prevalence of smartphones and the movement toward a
more connected world has opened the way for marketers to put
audiences, not media, at the center of their marketing strategy,”
said Scott Denne, research analyst, 451 Research. “Yet that same
data stands to overwhelm marketers who don’t have the tools to
convert that flood of data into information. Machine learning and
AI are a necessary part of the marketer’s toolkit and the only way
to make sense of the near-infinite combination of audience
attributes.”
Rocket Fuel’s leadership role in unlocking the power of
predictive marketing will only grow as agencies and marketers
utilize its tools to enhance creativity and strategic planning, and
grow the value of their business.
“Our Predictive Marketing Platform demonstrates how artificial
intelligence can amplify and extend human capabilities and
performance,” Wootton said. “Our clients use our platform to
amplify insights, strategic thinking and creativity with AI-driven
execution at hyperspeed and hyperscale.”
To learn more about predictive marketing and Rocket Fuel:
- View this video
- Visit our site
- Download this PDF
- Read the Predictive Vertical
Series
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to
anticipate people's need for products and services.
Headquartered in Redwood City, Calif., Rocket Fuel has more than
20 offices worldwide and trades on the NASDAQ Global Select Market
under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo,
Moment Scoring, Advertising That Learns and Marketing That Learns
are trademarks or registered trademarks of Rocket Fuel Inc. in the
United States and other countries.
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Bite Communications for Rocket FuelBethany Mullinix,
415-817-9990Rocket_Fuel@biteglobal.comorInvestor Relations:Rocket
Fuel650-517-2045ir@rocketfuel.com
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