Perfect365 and PhotoGrid Partner to Let Millions Experience NYFW Designer Michael Costello
February 13 2017 - 11:18AM
Business Wire
Perfect365 Users Can try on Michael Costello
Runway Makeup Directly From Fashion Week; Create Fashion
Week-Inspired Sticker Photos in Cheetah Mobile’s PhotoGrid
Perfect365®, the free makeup and beauty app loved by celebrities
and more than 80 million users that is leading the digital beauty
evolution, today announced it has partnered with Cheetah Mobile’s
PhotoGrid, a photo collage-making app with 300 million users. With
this partnership, fashion and makeup lovers can experience the
excitement of Michael Costello’s New York Fashion Week runway
directly from their phones.
Now Perfect365 users will be able to try on makeup looks
directly from Michael Costello’s New York Fashion Week Fall/Winter
2017 runway collection. In addition, users can access PhotoGrid to
add NYFW stickers to their photos. Both PhotoGrid and Perfect365
are official sponsors of the Michael Costello NYFW show.
“Being able to bring runway makeup looks directly to our users
is another leap in our commitment to provide the latest makeup from
the fashion and beauty world right to their smartphones. Our
partnership with Cheetah Mobile only strengthens the experience,
allowing users to share in the excitement of Fashion Week,” said
Vickie Wei, Director of Marketing, Perfect365.
PhotoGrid, available for free on both Android and iOS, is
already extremely popular, with over 300 million downloads around
the world and 15 million daily photo edits. Part of Cheetah Mobile,
the world’s leading mobile utility and lifestyle app developer,
PhotoGrid represents an ever-growing image-based community for
users to unleash creativities, express yourselves and interact with
fellow users within the app's social platform. Female accounts for
70 percent of its users, of which over 45 percent aged between 18
to 24 years old.
"PhotoGrid is a social platform that allows those who favor
fashion-themed images to capture, edit and share images with the
like-minded audience. It's not only a tool but a photo-based
community which embraces the creative artistic photo enthusiasts
altogether! During NYFW, we teamed up with Perfect365 and the
well-known fashion designer, Michael Costello, to show the Fashion
Week theme stickers to make it more fun. Let's play with it!" said
Jill Shih, VP of Product & User Experience at Cheetah
Mobile.
Perfect365 is one-of-a-kind because it uses advanced Face
Detection technology that allows for the most accurate virtual
makeup placement possible, both on photos and in live video. As a
result, any makeup design looks realistic because the app knows
exactly where eyeshadow should be applied, how to contour the
cheekbones, where to place eyeliner, and now even where to apply
lashes. With more than 200 one-tap makeup looks, over 20
customizable makeup and tweaking tools, Style it! clothing and
accessory recommendations, hair styles, and step-by-step tutorials
for recreating looks in real-life, Perfect365 has become the go-to
app for selfie, makeup and fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from
GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s
War, and Sony’s Pixels. Users also benefit from the app’s “try
before you buy and apply” digital makeup looks from top brands
including celebrity makeup artist Susan Thompson’s eponymous label,
Michelle Phan’s beauty box ipsy, and the fast growing indie label
Nudestix.
As a part of its commitment to building a leading beauty
platform for consumers and businesses, Perfect365 seeks to actively
engage in partnerships with beauty brands, retailers and artists.
For more information about product partnership opportunities,
please contact bd@perfect365.com. For more information about makeup
artist and indie brand partnership opportunities, please contact
beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and
screenshots, please visit http://www.perfect365.com/press/. The app
is available for iOS (iPhone, iPad), Android (phone and tablet) and
Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at
www.facebook.com/Perfect365 on Facebook.
About Cheetah Mobile
Cheetah Mobile (NYSE: CMCM) is a leading mobile internet
company. It aims to provide leading apps for mobile users worldwide
and connect users with personalized content on the mobile platform.
Cheetah Mobile’s products, including its popular mission-critical
utility applications Clean Master, CM Security and Battery Doctor,
help make users’ mobile internet experience smarter, speedier, and
safer. The Company has attracted 612 million global Mobile MAUs as
of September 2016, of which approximately 80% are located outside
of China. Leveraging the success of its mission-critical
applications, Cheetah Mobile has launched its line of content
driven mobile applications, including News Republic and Live.me.
Cheetah Mobile provides its advertising customers, which include
direct advertisers and mobile advertising networks through which
advertisers place their advertisements, with direct access to
highly targeted mobile users and global promotional channels, which
are capable of delivering targeted content to hundreds of millions
of users.
© 2017 Perfect365, Inc. All rights reserved. Perfect365 is
either registered trademark or trademark of Perfect365
Technology Company Ltd. in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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