First-ever New Bojangles’® Restaurant Concept to Debut in Greenville, S.C.
January 09 2017 - 12:46PM
Business Wire
Bojangles’ (NASDAQ: BOJA), the iconic restaurant famous for its
hand-breaded, bone-in chicken, made-from-scratch buttermilk
biscuits and Legendary Iced Tea® steeped the old fashioned way,
will premiere its innovative new restaurant design at a grand
opening on Wednesday, January 11.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170109006139/en/
A distinctive, contemporary exterior
combines sophisticated materials. (Photo: Bojangles')
Located at 2419 Laurens Road in Greenville, S.C., the new
3,900-square-foot restaurant boasts a variety of new features
designed to enhance the customer experience and propel the 700-unit
chain to its next level of success.
“This grand opening is just the beginning of what’s next for new
and existing Bojangles’ locations,” said Randy Icard, vice
president of construction and development for Bojangles’. “The new
concept showcases our commitment to our guests’ experience and to
operational excellence.”
A distinctive, contemporary exterior combines sophisticated
materials like brick, tile and steel canopies. When guests enter
the new restaurant, they will be greeted by bold graphics that
celebrate the brand’s heritage, such as “Famous Chicken ‘n
Biscuits” and “Made from Scratch Since 1977.” Guests will be
captivated by a “Biscuit Theater” where they can witness biscuits
being made fresh every 20 minutes by a Bojangles’ Master Biscuit
Maker. Colored crocks replace steel warming trays to give the food
display area a more inviting appearance, with increased use of
glass adding to the visual appeal.
In addition to putting Bojangles’ fantastic food in the
spotlight, the dining room has been enhanced with free Wi-Fi,
multi-device charging stations, unique high-top community tables
and a variety of interesting seating options to accommodate
different-sized groups, including classic Adirondack chairs. New
uniforms for all Bojangles’ team members complete the updated look.
To view images of Bojangles’ new restaurant concept, click
here.
On January 11 at 10 a.m., Bojangles’ Chief Operating Officer
Kenny Avery will join Icard, other Bojangles’ representatives and a
host of community and business leaders in cutting the ceremonial
ribbon to officially open the store after a community celebration
the night before complete with Bojangles’ food and prizes.
When the restaurant opens on the 11th at 5 a.m., the first 100
customers in line will receive a Bojangles’ prize pack including a
$100 Bojangles’ gift card and commemorative T-shirt. Other exciting
activities to mark the special day include a variety of free items
with purchase, live radio remotes and kids’ meals for 99 cents.
Bojangles’ CEO Clifton Rutledge said, “Our new concept speaks to
what our long-time fans love while drawing in an even broader range
of consumers to enjoy Bojangles’ delicious, one-of-a-kind menu
offerings.”
Company efforts are already underway to rebuild or remodel four
existing Bojangles’ restaurants in the company’s hometown of
Charlotte, North Carolina – Billy Graham Parkway near
Charlotte-Douglas International Airport; South Tryon Street near
Arrowood Road; Steele Creek Road near I-485 in southwest Charlotte;
and the Historic West End location on West Trade Street, which has
already been closed and is being rebuilt from the ground up. In
keeping with the new concept, many of the design elements found in
the prototype will be incorporated into these projects.
About Bojangles’, Inc.Bojangles’, Inc. is a highly
differentiated and growing restaurant operator and franchisor
dedicated to serving customers high-quality, craveable food made
from our Southern recipes. Founded in 1977 in Charlotte, N.C.,
Bojangles’ serves menu items such as delicious, famous chicken,
made-from-scratch buttermilk biscuits, flavorful fixin’s and
Legendary Iced Tea. At September 25, 2016, Bojangles’ had 699
system-wide restaurants, of which 301 were company-operated and 398
were franchised restaurants, primarily located in the Southeastern
United States. For more information, visit www.bojangles.com or
follow Bojangles’ on Facebook and Twitter.
Forward-Looking StatementsThis press release contains
forward-looking statements. All statements other than statements of
historical fact included in this press release are forward-looking
statements. These statements are not guarantees of future
performance and involve a number of known and unknown risks,
assumptions, trends, uncertainties and factors that are beyond our
control. Should one or more of these risks or uncertainties
materialize or should underlying assumptions prove incorrect,
actual results may vary materially from those anticipated,
estimated or projected. We undertake no obligations to update or
revise publicly any forward-looking statements, whether as a result
of new information, future events or otherwise than as required
under the federal securities laws.
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version on businesswire.com: http://www.businesswire.com/news/home/20170109006139/en/
Bojangles’, Inc.Brian K. Little, 704-519-2118Corporate
CommunicationsBLittle@bojangles.comorLuquire George AndrewsBarry
Finkelstein, 704-534-2327Barry.Finkelstein@lgapr.comorRaphael
Gross, 203-682-8253Investor RelationsRaphael.Gross@icrinc.com
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