Bridgeline’s New SaaS Product, iAPPS Pro, Drives Mid-Market Demand
September 08 2016 - 8:00AM
Bridgeline Digital, Inc. (NASDAQ:BLIN) announced today that three
companies have recently selected iAPPS to power their websites. The
three engagements, which center on the iAPPS Pro product line,
represent more than $330,000 in SaaS licenses and services:
- A leading manufacturing company will use iAPPS to redesign
their website.
- A real estate firm will use iAPPS Marketier for Marketing
Automation campaigns.
- A B2B environmental services company will use iAPPS to power
its eCommerce effort.
“We launched iAPPS Pro in June knowing the market needed a
product that allowed companies to quickly launch marketing
automation campaigns, websites and webstores,” Ari Kahn, CEO of
Bridgeline, said. “It’s exciting to see it take off so quickly –
the demand for this kind of solution is clearly there.”
Built on the award-winning iAPPS Platform, the iAPPS Pro product
line combines marketing automation, web content management and
eCommerce capabilities with a set of highly flexible modules and
common functionality. The end result is a unique solution that
brings much needed efficiencies and savings to more nimble
companies.
“Increasingly, our easily deployable and highly customizable
iAPPS Pro product suite is demonstrating to be a game-changer for
the historically underserved mid-market segment,” Kahn said. “No
longer does this large segment need to choose between off-the-shelf
offerings from large providers, requiring huge up-front investments
and limited or expensive customization, or small, open source
technologies that lack basic features. Today, with iAPPS Pro, these
companies benefit from a rich feature stack without substantial
up-front investments, enabling them to deploy quickly and recognize
rapid return on investment. As a result, Bridgeline is quickly
capturing market share in the mid-market and we are encouraged with
this progress.”
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About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps
customers maximize the performance of their full digital experience
– from websites and intranets to online stores and campaigns.
Bridgeline’s iAPPS platform deeply integrates Web Content
Management, eCommerce, eMarketing, Social Media management, and Web
Analytics to help marketers deliver digital experiences that
attract, engage and convert their customers across all channels.
Headquartered in Burlington, Mass., Bridgeline has thousands of
quality customers that range from small- and medium-sized
organizations to Fortune 1000 companies. To learn more, please
visit www.bridgeline.com or call (800) 603-9936.
Becki Dilworth
Bridgeline Digital, Inc.
Senior Vice President of Marketing
303.785.3858
bdilworth@bridgeline.com
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