AppFolio Empowers Property Managers to Provide Better Service
September 02 2016 - 9:00AM
AppFolio, Inc. (NASDAQ:APPF), a leading provider of cloud-based
business software solutions in the property management and legal
markets, today announced enhancements to AppFolio Property
Manager’s communication feature set. AppFolio Property Manager
offers both a system of record and a system of engagement for
customers, providing a complete set of features necessary to run a
modern property management business. These new enhancements expand
on the existing communication feature set to help property managers
foster even stronger partnerships with today’s more mobile renters
and owners.
With these new updates it is now even easier for
busy renters and owners to access important information and
documents and perform actions like pay rent and submit a
maintenance request from their mobile device. For example, renters
can now be notified to activate their portal via text message
during the move-in process; and once logged in, they can add photos
to maintenance requests as well as view previous payments and lease
terms in one convenient location. Streamlining these communication
activities allows AppFolio customers to complete transactions and
respond even faster to their renters and owners - this rapid
response is becoming a requirement to succeed in the modern
economy.
According to a recent Aspect Consumer Experience
Survey, 73 percent of consumers expect the ability to solve most
product and service issues on their own rather than contact a
customer-service representative. And three out of the top five
renter complaints, according to J Turner Research, are
customer-service related. This sentiment paired with the growing
expectation for businesses to provide above-excellent experiences
meant these enhancements were a logical next step for AppFolio.
“Excellent service is a critical differentiator in
the property management industry, but we often hear from customers
that it’s getting harder to stand out as more of their competitors
realize the value of providing top-notch experiences,” said Nat
Kunes, Vice President of Product Management at AppFolio. “To
provide the best service, not only do you need great people but you
also need great technology. We believe we’re leading the way
for our customers with these modern communication tools and mobile
options that allow them to stand out from their competition.”
Newly enhanced communication functionality
includes:
- Two-Way Text Messaging: send renters, owners
and vendors important updates from within AppFolio Property Manager
directly to their mobile device.
- Bulk Tenant Email: send emails to one or more
tenants in a property and receive replies for easy tracking and
communication.
- Redesigned Online Tenant and Owner Portals:
self-service portals for renters and owners to easily access
documents and statements, make online payments, and submit
maintenance requests.
- Store records: email and text conversations
are automatically logged in AppFolio Property Manager to help users
maintain easily referenceable records.
These new updates are now live and available for
all AppFolio Property Manager customers.
About AppFolio, Inc.AppFolio
provides comprehensive, easy-to-use, cloud-based business software
solutions for small and medium-sized businesses in various vertical
markets. Our products include cloud-based property management
software (AppFolio Property Manager) and cloud-based legal practice
management software (MyCase). The Company was founded in 2006 and
is headquartered in Santa Barbara, CA. Learn more at
www.appfolioinc.com.
Media Contact:
Aimee Miller
VP Marketing
aimee.miller@appfolio.com
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