WALLDORF, Germany, Aug. 24, 2016 /PRNewswire/ -- SAP SE (NYSE:
SAP) today announced an investment in Vivanda, provider of a
data-driven, context-sensitive personalization platform for the
food and beverage industry. The investment allows SAP and Vivanda
to jointly enable food industry companies to utilize FlavorPrint
technology for enhanced consumer engagement and targeted
personalized food and beverage recommendations as well as advanced
Big Data analytics.
"The SAP strategic investment in Vivanda will expand the
collaboration between the two companies and will further enable
food companies using solutions enabled by SAP HANA® to leverage the
FlavorPrint technology and data collected to engage and connect
with consumers in more personalized and relevant ways," said
E.J. Kenney, SVP Consumer Products
Industry Business Solutions at SAP. "It is our goal to help our
food industry partners to grow profitably by delivering
increasingly personalized experiences and outcomes directly to
consumers. Profitable growth results from providing more targeted
brand experiences and outcomes in context with greater convenience
and value beyond simply price, and by leveraging consumer
interactions to drive innovation and improve new product success
rates. Vivanda and SAP together will deliver on both areas."
The core of Vivanda's business is an API-enabled, predictive
food personalization services platform that allows its partners to
personalize their web food content and gain valuable insights on
their consumers' eating habits and taste preferences. Built on
proprietary access to culinary research, food and sensory science,
and understanding food choice, FlavorPrint technology is a food and
flavor genome mapping 16,000 aroma chemicals to 33 flavors and 17
textures along with dietary and nutrition attributes and a
comprehensive and growing library of ingredients, products and
recipes.
"Taste drives choice! Consumer research shows that the number
one driver for selecting food is taste preference, and consumers
are craving personalized recommendations on products and services
with regard to preferences on taste, texture, diet and nutrition to
inform choice," said Jerry Wolfe,
CEO and founder of Vivanda. "Manufacturers and retailers are
struggling at unprecedented levels to meet their customer
expectations on this point. At Vivanda we digitized taste, allowing
our omnichannel partners to better meet their consumers' needs with
an enhanced food experience through personalization and added
insight."
More information can be found at
www.vivanda.com.
For more information about SAP, visit the SAP News Center and
follow SAP on Twitter at @sapnews.
Media Contacts:
Stacy
Ries, SAP, +1 (484) 619-0411, stacy.ries@sap.com, ET
Oli Fuchs, Vivanda,
oli@vivanda.com
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SAP's most recent Annual Report on Form 20-F filed with the SEC.
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SOURCE SAP SE