First Product From TerraVia’s Innovative Algae
Oil Platform Already Driving Sales in Top 25th Percentile of Food
Oils in Retail Test, Now Beginning West Coast Roll-Out
Delivers Superior Nutrition, Smoke Point and
Sustainability Profile with an Exceptionally Mild Flavor that
Enhances Food’s True Taste
TerraVia™ (NASDAQ: TVIA), a next generation food,
nutrition and specialty ingredients company, has developed a unique
portfolio of algae oils, and reported that its Thrive® Culinary
Algae Oil, the first consumer food product incubated by the
Company, has successfully completed a retail market test and will
be expanding its roll-out.
During the market test at Gelson’s in Southern California,
Thrive® Algae Oil has already achieved velocity and sales
leadership with the top performing SKUs in the oil category and is
now a permanent offering. Thrive® Algae Oil is currently beginning
its roll out to other West Coast retailers and is available
nationally on Amazon.com and at thrivealgae.com.
"We are often at the forefront of introducing new products and
have been impressed by the success of Thrive® Algae Oil," said
Chris Fromm, Gelson’s Senior Director of Grocery Purchasing.
"Within a few months, Thrive has become one of the top performing
oil SKUs on our shelves, in the top 25th percentile of oil sales.
We're confident that we'll see continued growth.”
Thrive® Algae Oil derives from a unique portfolio of algae oils
developed by TerraVia that leverage its innovative algae platform
to capitalize on accelerating trends in plant-based foods and
nutrition. Thrive® contains a unique combination of nutritional,
culinary and sustainability benefits. With the highest level of
monounsaturated fats (the good fats) and just 0.5 grams of
saturated fat per serving, a light neutral taste, a high smoke
point up to 485°, and an unparalleled sustainability footprint,
Thrive® Algae Oil is differentiated from other food oils on the
market, and it embodies TerraVia’s mission of providing products
that are better for both people and planet.
Food Oil
MonounsaturatedFat %
SaturatedFat %
Smoke Point (°F)Up To
NeutralFlavor
Thrive® Algae Oil
90
<4
485
YES
Olive Oil 73 14 375 No Avocado Oil
71 12 500 No Coconut Oil 6
87 280 No
Sources: USDA National Nutrient Database
for Standard Reference, Spectrum Oil Kitchen Guide, Chosen
Foods
“Algae oil is one of the most exciting innovations I’ve seen in
the oil category,” said Jack Davis, former CEO of Ventura Foods,
the largest maker of vegetable oil-based products in the U.S. “By
cooking with an oil that has a better fat profile, culinary
performance and sustainability footprint, consumers and
manufacturers alike will be able to take some big steps on
achieving a better (and healthier) food system.”
"Thrive® Algae Oil is a hit! This product's test market
performance reflects its appeal to consumers on many
levels: great taste, a healthier profile and a more
sustainable product. It is a game changer in the market and
provides retailers with an offering that meets consumer demand head
on,” said Phil Lempert, the Supermarket Guru®, an expert on
consumer behavior and the changing retail landscape.
Reviews of Thrive® Algae Oil by consumers, nutritionists and
chefs have been overwhelmingly positive. With over 130 reviews
posted between Amazon.com and the Thrive® Algae Oil website,
consumers rate the oil 4.8 stars out of 5. Nutritionists praise
Thrive® Algae Oil as well, citing its favorable fat profile, while
chefs are enamored by its light and delicate taste, high smoke
point, and ability to work well in a wide variety of culinary
applications.
Marisa Churchill, Celebrity Chef and Nutritionist noted, “I have
been most impressed by algae oil’s versatility in the kitchen. Its
light and subtle flavor works amazingly in desserts, and with its
high smoke point, I can get a beautiful sear on fish. With more
monounsaturated fats per tablespoon than any other oil and the fact
it’s made sustainably, algae oil is a superfood that’s headed for
stardom.”
“Since introducing Thrive® and creating that first taste moment,
we’ve seen remarkably strong acceptance and are really pleased with
the response we’re getting from other retailers. It’s still very
early in Thrive’s roll-out, but it’s exciting to note that this
product is just the first in our pipeline of innovative algae food
oils,” said Mark Brooks, SVP of Food & Ingredients of
TerraVia.
About TerraVia™
TerraVia™ is a next generation food, nutrition and specialty
ingredients company that harnesses the power of algae, the mother
of all plants and earth’s original superfood. With a portfolio of
breakthrough ingredients and manufacturing, the Company is well
positioned to help meet the growing need of consumer packaged goods
and established and emerging food manufacturers to improve the
nutritional profile of foods without sacrificing taste, and to
develop select consumer brands. The Company also manufactures a
range of specialty personal care ingredients for key strategic
partners. Headquartered in South San Francisco, the Company’s
mission is to create products that are truly better for people and
better for the planet. For additional information, please visit
TerraVia’s website at www.terravia.com.
Forward Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995 about TerraVia, including statements that involve
risks and uncertainties concerning: customer and consumer
acceptance of Thrive® Culinary Algae Oil; the offering of Thrive®
Culinary Algae Oil by retailers; the attributes of Thrive® Culinary
Algae Oil, including as to nutrition, taste and environmental
sustainability; and its ability to maintain relationships with
partners. When used in this press release, the words "will",
"expects", "intends" and other similar expressions and any other
statements that are not historical facts are intended to identify
those assertions as forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Any such
statement may be influenced by a variety of factors, many of which
are beyond the control of TerraVia, that could cause actual
outcomes and results to be materially different from those
projected, described, expressed or implied in this press release
due to a number of risks and uncertainties. Potential risks and
uncertainties include, among others: TerraVia’s limited operating
history; TerraVia’s limited history in launching, commercializing
and rolling-out products; commercial risk in deploying new
products; its ability to successfully develop and commercialize new
products; its ability to sell products at a profit and through
retailers and other channels; its ability to successfully maintain
relationships with partners; successful product trials by customers
and market acceptance and adoption of products by customers and
consumers; the ability to obtain requisite regulatory approvals for
products; and its access, on favorable terms, to any required
financing. Accordingly, no assurances can be given that any of the
events anticipated by the forward-looking statements will transpire
or occur, or if any of them do so, what impact they will have on
the results of operations or financial condition
of TerraVia.
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TerraViaCorporate Communications:Genet
Garamendipress@terravia.comorRF|BinderAtalanta Rafferty,
212-994-7511 (Media)atalanta.rafferty@rfbinder.com