CANTON, Mass., July 21, 2015 /PRNewswire/ -- Dunkin' Donuts is
partnering with Spotify to celebrate two unmistakable signs of
summer: deliciously refreshing Dunkin' Iced Coffee and a smooth
summertime soundtrack. The campaign kicks off today with a summer
concert series that will span five cities, featuring five different
emerging artists at pop-up concerts in high-traffic
public areas. The first show, today in Philadelphia, features Marian Hill. Additional artists to be determined
will perform in Miami,
Chicago, New York and Boston throughout the coming weeks.
The DD Summer Soundtrack campaign (DDSummerSoundtrack.com),
which was developed and implemented by Hill Holliday media agency,
Trilia, will include custom and exclusive content from each of the
shows available at www.DDSummerSoundtrack.com. Hill Holliday and
Trilia are Dunkin' Donuts' national creative and media agencies of
record, respectively. To celebrate and amplify reach of this
content to music and coffee lovers, Dunkin' and Spotify will
distribute across social channels including Twitter, Vine,
Instagram, YouTube, Facebook, and Snapchat using targeted native
ads. The performances will also be live broadcasted via Periscope
as a means to drive excitement and live tune-ins. A branded DD app
will live on connected TV's and allow for users to view the content
on demand.
In addition, Dunkin' is partnering with progressive hip-hop
music artist Christylez Bacon to create percussion-based original
music with Dunkin' Donuts Iced Coffee cups. Videos of Christylez'
custom music will be distributed via social and digital channels
and can also be viewed within the Spotify experience.
"The DD Summer Soundtrack program helps build Dunkin' Donuts'
connection to emerging artists, using Spotify's unique
platform to its full potential to ultimately bring Dunkin' fans
music to keep them running all summer long," said Scott Hudler, Vice President of Global Consumer
Engagement at Dunkin' Brands. "Spotify was a great choice given
their passionate user base, the quality of the artists and the
cross section of rich data they have to activate the program."
"We have some of the most engaged, passionate consumers in the
digital world and we're excited to connect them with the Dunkin'
Donuts brand," said Jeff Levick,
Chief Revenue Officer, Spotify. "Dunkin' understands that music can
create a powerful emotional connection between brands and consumers
and we want this to be the first of many campaigns with DD and
Spotify."
"This was truly an integrated program derived via an art and
science-based approach," said Jeff
Zannella, VP, Associate Media Director, Trilia. "By
leveraging data and tapping into consumer insights we have created
a truly unique and relevant experience for consumers this
summer."
To learn more about Dunkin' Donuts
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for nine
years running. The company has more than 11,300 restaurants in 37
countries worldwide. Based in Canton,
Mass., Dunkin' Donuts is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
About Spotify
Spotify is an award-winning digital music service that gives you
on-demand access to over 30 million tracks. Our dream is to make
all the world's music available instantly to everyone, wherever and
whenever you want it. Spotify makes it easier than ever to
discover, manage and share music with your friends, while making
sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than
75 million active users, and over 20 million paying
subscribers.
About Trilia
Trilia is full service media agency owned by Hill Holliday
focused on science, ideas and outcomes. It's a deceptively simple
formula: science + ideas = better outcomes. But the simplicity
masks the tricky part. Knowing how to use the science and
developing creative ideas that challenge the conventions is very
hard to do. We live at the nexus of these two variables and our
mission is to never rest on our laurels, never be completely
satisfied and remember that media excellence is achieved by
learning from the past but always looking beyond the horizon. For
more about Trilia, please visit http://www.triliamedia.com.
Contact:
Heather McIntyre
Dunkin' Brands
781-737-5200
Heather.McIntyre@dunkinbrands.com
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SOURCE Dunkin' Donuts