DRESDEN, Ohio, July 20, 2015 /PRNewswire/ --
The Longaberger Company is coming home this week.
For the first time in three decades, the company's annual
gathering of its sales field will return to the place where it
began and where the company was born: the small town of
Dresden, Ohio.
"It's far more than just a change of locations," says
Longaberger's chairman, president and CEO John Rochon Jr. "It is a powerful symbolic
statement about the company re-discovering its heart and reviving
its spirit."
"Dresden is where this company
began. It's where it was born," said Mr. Rochon.
"Bringing this special event home, surrounded by the community and
the Longaberger family, is the right thing to do."
The Longaberger annual event, called The Bee, is a three-day
reunion, training session and celebration for Home Consultants and
guests from all over the United
States, held at Longaberger Homestead and in the village of
Dresden between July 23 and 25.
The first Bee was held in Dresden as The Longaberger Company was
beginning to build its business. Then, the event was moved to
Columbus, Ohio, where it has been
held the past 30 years. The homecoming to Dresden will be filled with symbolism that
reinforces Longaberger's heritage, such as renewing partnerships
with the local high school and community organizations, as well as
a facelift for The World's Largest Basket, located in the center of
Dresden and seen by many as a
symbol of the company's ties to its home community.
About The Longaberger Company
Founded in 1973, The Longaberger Company (www.longaberger.com)
is America's premier maker of handcrafted baskets and offers a
variety of other home and lifestyle products, including pottery and
other tableware and accessories. There are approximately 15,000
independent Home Consultants located in the U.S. and Canada who sell Longaberger products directly
to customers.
About CVSL Inc. (NYSE MKT: CVSL)
CVSL is a growing federation of direct-to-consumer companies.
Within CVSL, each company retains its own separate brand identity,
sales force and compensation plan. CVSL companies currently include
The Longaberger Company, a 42-year old maker of hand-crafted
baskets and other home decor items; Your Inspiration At
Home, an award-winning maker of hand-crafted spices and other
gourmet food items from around the world; Tomboy Tools, a
direct seller of tools designed for women as well as home security
systems; Agel Enterprises, a global seller of nutritional
products in gel form as well as a skin care line, operating in 40
countries; Paperly, which offers a line of custom stationery
and other personalized products; My Secret Kitchen, a
U.K.-based seller of gourmet food products; Uppercase
Living, which offers an extensive line of customizable vinyl
expressions for display on walls in the home; and Kleeneze,
a UK-based seller of cleaning, health, beauty, home, outdoor and a
variety of other products. CVSL also includes Happenings, a
lifestyle publication and marketing company.
Cautionary Note Regarding Forward-Looking Statements:
This press release contains forward-looking statements that
involve risks and uncertainties. All statements other than
statements of historical fact contained in this press release are
forward-looking statements. We have attempted to identify
forward-looking statements by terminology including "anticipate,"
"believe," "can," "continue," "could," "estimate," "expect,"
"intend," "may," "plan," "potential," "predict," "project,"
"should," or "will" or the negative of these terms or other
comparable terminology. Although we do not make forward-looking
statements unless we believe we have a reasonable basis for doing
so, we cannot guarantee their accuracy. These statements are based
upon current beliefs, expectations and assumptions and include
statements regarding CVSL being a growing federation of
direct-to-consumer companies. These statements are subject to a
number of risks and uncertainties, as to CVSL's ability to continue
its and the other risks outlined under "Risk Factors" in CVSL's
Annual Report on Form 10-K/A for its fiscal year ended December 31, 2014 and those risks discussed in
other documents we file with the Securities and Exchange
Commission, which may cause our actual results, levels of activity,
performance, or achievements expressed or implied by these
forward-looking statements to differ materially from expectations.
Except as required by law, we undertake no obligation to update or
revise publicly any of the forward-looking statements after the
date of this press release to conform our statements to actual
results or changed expectations.
CVSL Investor Relations Contact: LHA, Ed McGregor emcgregor@lhai.com
CVSL Media Contact: Russell
Mack rmack@cvsl.us.com
Longaberger Contact: Brenton Baker 740-322-7878
brenton.baker@longaberger.com
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SOURCE CVSL Inc.