OAKBROOK TERRACE, Ill.,
June 12, 2015 /PRNewswire/
-- Redbox, America's destination for new-release
entertainment, today announced plans to expand the availability of
new generation games to all kiosks nationwide in 2015.
"We believe that now is the time to make new gen content more
accessible to mainstream consumers," said Mark Horak, president of Redbox, "and through
our 35,000 kiosk locations, digital network of 90 million touch
points, affordable price point and content recommendation engine,
we are committed to accelerating the adoption of both new gen
hardware and software for the industry."
"Redbox's thousands of retail locations and vast digital network
for marketing titles like The Elder Scrolls Online: Tamriel
Unlimited makes them an invaluable partner," said Ron Seger, vice president of sales for Bethesda
Softworks. "By leveraging their reach and rental model to introduce
people to our titles, we've been able to recruit new fans to our
games and the Bethesda community."
"We look forward to partnering with publishers to execute
title-specific marketing plans as we expand new gen nationally,"
said Bill West, vice president of
games at Redbox. "Research tells us that our customers rent titles
to help inform game purchase decisions. As our offering expands,
we're helping publishers reach their goals of raising awareness and
making trial more convenient and affordable for consumers
nationwide."
The Redbox Digital Network provides information about title
availability, locations and product features to consumers
interested in making the transition to new gen. Three ways to join
the Redbox Digital Network are to sign up for the Text Club by
texting GAMING to 727272,* or to follow Redbox at
facebook.com/redbox or instagram.com/redbox. For more information
about Redbox Games, visit redbox.com/games.
Games are available to reserve online at redbox.com or
by using the Redbox® mobile app.
*Up to 2 msgs/wk. Msg & data rates may apply. Text STOP to
cancel, HELP for help. By joining you agree to autodialed texts
from Redbox. Opt-in not required to rent/buy from Redbox. PRIVACY
POLICY: redbox.com/privacy TEXT CLUB TERMS: redbox.com/textclub
About Redbox
Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, offers
new-release DVD, Blu-ray Disc® and video-game
rentals through its network of conveniently
located, self-service kiosks. Redbox has rented more than 4
billion discs and is available at nearly 35,000 U.S. locations,
including leading grocery, drug and convenience stores, and select
Walgreens, Walmart and McDonald's locations. For more information,
visit www.redbox.com and for more information about
Outerwall Inc., visit www.outerwall.com.
SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS
Certain statements in this press release are "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Words indicating future events, performance,
results and actions, such as "will" and "expect," and variations of
such words, and similar expressions, identify forward-looking
statements, but their absence does not mean that the statement is
not forward-looking. The forward-looking statements in this press
release include statements regarding the availability of new
generation games at Redbox kiosks. Forward-looking statements are
not guarantees of future performance and actual results may vary
materially from the results expressed or implied in such
statements. Differences may result from, among other things,
actions taken by Outerwall or Redbox, as well as third parties
beyond our control. Such risks and uncertainties include, but are
not limited to, changes in the number and timing of anticipated
locations, and the termination, non-renewal or renegotiation on
materially adverse terms of agreements with publishers or our
significant retailers. The foregoing list of risks and
uncertainties is illustrative, but by no means exhaustive. For more
information on factors that may affect future performance, please
review "Risk Factors" described in our most recent Annual Report on
Form 10-K and any subsequent Quarterly Reports on Form 10-Q filed
with the Securities and Exchange Commission. These forward-looking
statements reflect Outerwall's expectations as of the date hereof.
Outerwall undertakes no obligation to update the information
provided herein.
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SOURCE Redbox