Local Corporation Taps Rocket Fuel Digital Marketing Hub to Deliver Programmatic Audience Extension
April 29 2015 - 7:05AM
Business Wire
Rocket Fuel’s Audience Accelerator Hub Enables
Local to Further Monetize High-intent Visitors Across Devices
Local Corporation (NASDAQ:LOCM), a leading local search and
advertising technology company, and Rocket Fuel (NASDAQ:FUEL), a
leading programmatic marketing platform provider that uses
artificial intelligence (AI) at Big Data scale to optimize
marketing ROI for global agencies and enterprise marketers, today
announced that they have signed a deal for Local’s new programmatic
media-buying initiatives.
As part of the agreement, Local Corporation will leverage Rocket
Fuel’s Audience AcceleratorTM Ad Seller Hub with DMP and DSP
capabilities to deliver programmatic audience extension and search
retargeting on behalf of Local’s advertisers. It will also
syndicate first-party data from its flagship Local.com site.
According to eMarketer, programmatic digital display advertising
grew to $10 billion in 2014, up 137 percent from 2013. It is
expected to double to $20 billion in 2016.
“We believe our audience is highly valuable for advertisers
because we have access to commercial search intent data from our
consumers every day,” said Fred Thiel, Local Corporation chairman
and CEO. “Our first-party audience data is generated from the
approximately 200 million annual unique visitors to our Local.com
site, approximately 30 billion ad impressions served across our
publisher network, and the growing number of mobile searches across
our carrier network. Rocket Fuel’s technology provides Local
with the ability to target and increase reach to this highly
valuable consumer audience, providing us with many advantages,
particularly in the programmatic marketplace.”
“We worked with Local Corporation to create a solution that
addresses its data-management needs and to help the company achieve
its revenue objectives,” said Paul Wenz, general manager for
Audience Accelerator, Rocket Fuel. “With our integrated self-serve
audience extension hub with DMP and DSP capabilities, Local
Corporation can meet the demand for access to its data on the
exchanges, as well as create custom extension programs in
conjunction with its owned and operated properties. By using our
platform, Local.com now has the ability to extend and scale any
size campaign for even the most niche audiences.”
Thiel added, “By integrating Rocket Fuel’s digital marketing hub
and programmatic media buying with our own proprietary audience
tracking and segmentation platform, we have the infrastructure to
begin executing programmatic audience campaigns for our advertisers
as well as syndicate our first-party data.”
Local Corporation also hopes to achieve higher performance for
its programmatic initiatives by filtering and removing non-human
traffic, using third-party tools and its own nTegrity™
solution.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading local search
and advertising technology company that aggregates and curates the
most relevant and rich personalized content and presents it to
millions of consumers wherever and however they search for
information, while providing significant reach and value to the
company’s advertisers and partners. For more information,
visit: http://www.localcorporation.com or visit the
company’s flagship site: http://www.local.com.
About Rocket Fuel
Rocket Fuel combines the science of artificial intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns®
platform to achieve brand, direct-response and revenue objectives
in diverse industries across North America, Latin America, Europe,
and APAC. With the acquisition of marketing technology firm [x+1]
in September 2014, Rocket Fuel now offers a complete digital
marketing hub for the world's most innovative, always-on marketers
and ad sellers. The hub includes data management, programmatic
media-buying, site optimization, and predictive analytics
capabilities that extend across paid and owned channels, and
personalize customer interactions. Rocket Fuel operates in more
than 20 offices worldwide and trades on the NASDAQ Global Select
Market under the ticker symbol "FUEL." For more information, please
visit http://www.rocketfuel.com or call 1-888-717-8873.
Forward Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements. Key risks are described in the
filings we make with the U.S. Securities and Exchange Commission.
The forward-looking statements in this release speak only as of the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless
otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company. Traffic and
our monetization of that traffic combine to determine our revenues
for any given period. Our traffic volume alone for a period should
not be viewed as demonstrative of our financial results for such
period.
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Media Contacts:Local CorporationCameron Triebwasser,
949-789-5223ctriebwasser@local.comorRocket FuelKenya Hayes,
650-481-6178pr@rocketfuel.comorLocal Corporation Investor
Relations Contact:LHAKirsten Chapman,
415-433-3777local@lhai.com
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