CANTON, Mass., Oct. 28, 2014 /PRNewswire/ -- Dunkin' Donuts
is bringing together two bakery favorites into one tasty treat,
today announcing plans to launch the Croissant Donut at
participating Dunkin' Donuts restaurants nationwide beginning on
Monday, November 3. Dunkin' Donuts'
Croissant Donut features a delicate and flaky croissant ring that
is glazed like a donut. The Croissant Donut will be made in limited
quantities and served each day while supplies last for a limited
time only at participating restaurants nationwide. The suggested
retail price is $2.49.
"Dunkin' Donuts' baking heritage goes back nearly 65 years and
we are proud to extend our bakery lineup with the addition of our
new Croissant Donut," said Jeff
Miller, Dunkin' Brands Executive Chef and Vice President of
Culinary Innovation. "The Croissant Donut has 24 layers of buttery
dough and is covered with the same sweet distinctive glaze used on
our Glazed Donuts, creating the ultimate pastry that is crisp on
the outside and soft and flaky on the inside. We look forward
to bringing this new, unique bakery item to our guests
nationwide."
Dunkin' Donuts has developed a white branded gift box with a
clear window specially designed to hold one individual Croissant
Donut. Available at participating Dunkin' Donuts restaurants,
the window box is the perfect way to showcase the Croissant Donut
and present it in a beautiful way to any donut lover.
As part of the launch, Dunkin' Donuts selected 12 lucky members
of its DD Perks® loyalty program to be honored with a special
Croissant Donut tasting at a Dunkin' Donuts restaurant in his or
her market during the first week of November. At each tasting, the
DD Perks member will have the chance to be among the first to try
the new treat, and Croissant Donuts will be offered free to the
first 500 guests while supplies last. As another way to say thank
you, each of the selected DD Perks members will also receive
$500 in Dunkin' Donuts Cards, so he
or she can keep running with Croissant Donuts and their favorite
Dunkin' Donuts food and beverages into the New Year.
Additionally, anyone who registers for DD Perks today through
November 19 using the special
promotional code "DONUTS" is eligible to receive a year's supply of
donuts from Dunkin' Donuts. Dunkin' Donuts will randomly select a
total of five lucky winners. No purchase necessary. Void where
prohibited. 13+ to enter. For sweepstakes rules and the
alternative means of entry, please
visit http://dun.kn/12Szqi6. To enroll in DD Perks and for
complete details about the program, visit www.DDPerks.com. The
DD Perks Rewards program offers guests a coupon to receive a free
beverage upon registering, and points toward free Dunkin' Donuts
beverages with every qualifying purchase.
Finally, this month Dunkin' Donuts will kick-off a Croissant
Donut sampling vehicle tour in select cities
throughout the Northeast to give people the opportunity to try the
Croissant Donut, as well as the brand's new Rainforest Alliance
Certified™ Dark Roast Coffee. For specific times and locations for
the sampling
vehicle tour, follow the brand on Facebook
(www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
Dunkin' Donuts has been a leader in the donut category for
nearly 65 years, selling 2.5 billion donuts and MUNCHKINS® donut
hole treats annually worldwide. Within the United States, Dunkin' Donuts offers more
than 70 varieties of donuts, including beloved flavors such as
Boston Kreme, Glazed, Chocolate Glazed Cake and Chocolate
Frosted.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for eight
years running. The company has more than 11,000 restaurants in 33
countries worldwide. Based in Canton,
Mass., Dunkin' Donuts is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Contact:
Lindsay
Harrington
Dunkin' Brands
781-737-5200
Lindsay.Harrington@dunkinbrands.com
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Logo -
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SOURCE Dunkin' Donuts