RESTON, Va. and EMERYVILLE, Calif., Oct. 20, 2014 /PRNewswire/ -- comScore, Inc.
(NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a
partnership that will deliver brand advertisers with TV-comparable
metrics from comScore validated Campaign Essentials® (vCE™) for
digital video campaigns on TubeMogul's enterprise software for
digital branding.
The partnership brings vCE directly into the TubeMogul platform
to give advertisers and their agencies campaign reporting metrics,
such as demographics, reach/frequency and human gross rating points
(GRPs), for their video campaigns. These metrics help advertisers
determine which ads are delivered to actual people – rather than
bots or spiders – and which are within their target audience
segments.
The partnership comes a year after the launch of BrandPoint,
TubeMogul's solution for accurately buying digital video on a GRP
basis. Under the integration, clients of BrandPoint will have
access to comScore's human GRP metrics to verify accuracy and make
direct comparisons to TV campaigns.
"Programmatic video is a huge trend for marketers right now
because it combines high-impact inventory with the ability to reach
targeted audiences in an automated fashion," said Anne Hunter, comScore SVP of Global Marketing
Strategy. "Through our partnership with TubeMogul, we look forward
to giving brands the metrics they need to ensure their ads are
being delivered to humans and within the right target segments.
Human GRP metrics can bring programmatic video into tighter
alignment with TV and help it better fulfill its incredible
potential for delivering engaging branded content to precise
audiences."
"To brand advertisers, making direct comparisons between TV and
online video in terms of cost and accuracy is critical," said
Keith Eadie, Chief Marketing Officer
at TubeMogul. "Many of our clients rely on comScore vCE to do just
that, which is why we are excited to add it directly into our
platform. Ultimately, we share comScore's vision for driving
greater accountability in advertising through better
measurement."
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital
measurement and analytics, delivering insights on web, mobile and
TV consumer behavior that enable clients to maximize the value of
their digital investments. For more information, please visit
www.comscore.com/companyinfo.
About TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for
digital branding. By reducing complexity, improving transparency
and leveraging real-time data, our platform enables advertisers to
gain greater control of their digital video advertising spend and
to achieve their brand advertising objectives. TubeMogul was
incorporated in 2007 and is based in Emeryville, California with operations in
Detroit, Chicago, Los
Angeles, New York,
London, Singapore, Sydney, Tokyo
and Toronto.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934, including, but not
limited to, expectations regarding the impact and benefits to
comScore from the TubeMogul strategic partnership, financial or
otherwise. These statements involve risks and uncertainties that
could cause our actual results to differ materially, including, but
not limited to: the features and characteristics of the products,
the rate of development of the digital marketing intelligence,
Internet advertising and e-Commerce markets; the growth of the
Internet as a medium for commerce, content, advertising and
communications; and the acceptance of new products and
methodologies by the industry, including existing and prospective
clients.
For a detailed discussion of these and other risk factors,
please refer to comScore's most recent respective Quarterly Reports
on Form 10-Q, Annual Reports on Form 10-K and from time to time
other filings with the Securities and Exchange Commission (the
"SEC"), which are available on the SEC's Web site
(http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue
reliance on forward-looking statements, which speak only as of the
date such statements are made. comScore does not undertake any
obligation to publicly update any forward-looking statements to
reflect events, circumstances or new information after the date of
this press release, or to reflect the occurrence of unanticipated
events.
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SOURCE comScore, Inc.