Viggle Challenges Viewers to Tune-in To Live TV with Socially-Driven #FinallyFall Campaign
September 22 2014 - 9:00AM
Business Wire
Campaign Will Drive Tune-in to Fall Shows
Leveraging the Entire Viggle Platform While Rewarding Users
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment
marketing and rewards platform, today announced the launch of the
#FinallyFall Quest for the Best, a marketing and promotional
campaign across its Wetpaint, Viggle app and NextGuide properties.
The campaign will drive tune-in to this season’s buzzworthy new
shows and returning favorites. At the end of the season, Viggle
will crown the #FinallyFall winning show based on Viggle app
check-in data.
Anchored in Viggle’s signature tune-in marketing tool — The TV
Quest, where viewers earn bonus points for checking into shows over
a fixed period of time – Viggle creates a fully integrated and
interactive marketing campaign around live TV. There will be
multiple TV Quests during the season and participants will receive
bonus points for checking into any of the shows included in the
Quests, with extra bonus points awarded for completing each Quest.
All points can be redeemed for digital entertainment downloads,
gift cards, electronics and more. Viggle’s show reminders will now
also include the ability to send reminders via text, in addition to
standard email reminders, so users never miss a bonus point
opportunity.
This multi-platform campaign combines the Viggle app’s
best-in-class ability to drive tune-in, set show reminders, and
Wetpaint’s wide reach and trusted voice in TV. #FinallyFall
positions Viggle Inc. as a leader in promoting live TV viewing and
helps consumers decide what to watch. Check-ins from Viggle users
will also be used to signify votes for the top TV show of the fall
season. Once the campaign is completed, Viggle will announce the
new or returning series that was the show of the season.
“Viggle is bringing back the urgency to watching Fall TV live by
creating a fun, social and rewarding TV viewing experience for
entertainment fans with original content, Quests, live trivia,
celebrity tie-ins, prizes and rewards,” said Rosie Amodio, SVP of
Content & Programming. “This program shows how content can
drive deep engagement and verified tune-in by leveraging the Viggle
Platform.”
Celebrity participants including former The Voice contestants
The Shield Brothers, Real Housewives of New Jersey stars Nicole
Napolitano and Teresa Aprea, Fan-grammers (fans on Instagram), and
other social influencers are already starting to take notice and
will be checking into #FinallyFall programming. The Shield Brothers
tweeted “The Voice and Viggle #FinallyFall… into place! We’re on
it! Can’t wait to check in on premiere night.” #FinallyFall Quest
for the Best starts Monday, September 22 with the season premiere
of The Voice.
Learn more at Wetpaint.com:
About #FinallyFall:
http://www.wetpaint.com/viggle/articles/2014-09-22-finally-fall-must-see-premieres
Watch the video:
http://www.wetpaint.com/viggle/video/2014-09-19-get-rewarded-with-viggles-biggest-quest
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. Viggle Platform had total reach of 22.5 million in July
2014, including over 6.2 million Viggle registered users. Since its
launch, Viggle members have redeemed nearly $19 million in rewards
for watching their favorite TV programs and listening to music.
Members can also use Viggle Store, a rewards destination where they
can redeem their Viggle Points for music downloads. In addition,
Viggle operates Wetpaint, which offers entertainment and celebrity
news online; NextGuide, maker of technology that helps consumers
search for, find, and set reminders for TV shows and movies; and
Choose Digital, a digital marketplace platform that allows
companies to incorporate digital content into existing rewards and
loyalty programs in support of marketing and sales initiatives. For
more information, visit www.viggle.com or follow us on Twitter
@Viggle.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
Media Contact for Viggle:DKC Public RelationsParis Tyler,
212-981-5162paris_tyler@dkcnews.comorViggle Investor
Relations:Viggle Inc.John C. Small,
646-738-3220CFOjohn@viggle.comorIRTH CommunicationsRobert
Haag, 1-866-976-4784Managing PartnerVGGL@irthcommunications.com