AEG Live and NCM Bring the Most Popular Recording Artists and the Biggest Concert Tours to the Big Screen
August 21 2014 - 12:00PM
Business Wire
NCM’s FirstLook Pre-show Will Connect Cinema
Patronsto AEG Live Artists and Music Through Shazam App
AEG Live will be bringing music to NCM’s FirstLook pre-show in
movie theaters nationwide in a new multi-year deal with National
CineMedia (NCM), America's #1 weekend video network, reaching
moviegoers on-screen, on-site, online and on mobile devices.
Through the new strategic relationship, AEG Live will be the
premiere music supplier to NCM.
The deal kicked off in August with :10 and :20 second features
starring international superstars Enrique Iglesias & Pitbull
promoting their upcoming 24-city AEG Live-promoted North American
concert tour, launching on September 12 at the Prudential Center in
Newark, NJ. Each month, a new AEG Live-affiliated artist will be
featured on nearly 20,000 cinema screens periodically throughout
the year in music segments interspersed throughout NCM’s FirstLook
pre-show that will not only highlight upcoming concerts, but also
new music releases, charitable initiatives, and other activities
that the artists want to promote to NCM’s targeted audiences.
Cinema patrons will also be able to engage with all of the AEG
Live music segments through their Shazam app. One of the
world’s most popular apps, Shazam has more than 100 million users
in the US and gives users the ability to discover and share more
about the artist and their music with their friends after the
movie.
“We’re always looking for ways to make FirstLook more
entertaining for cinema patrons, and bringing music into the cinema
is such a natural entertainment extension. It is something that
audiences will love and really look forward to,” said Cliff Marks,
president of sales & marketing with National CineMedia (NCM).
“With the plethora of Millennials in our theaters and the crossover
between movie fans and music fans, this is the perfect addition to
the moviegoing experience.”
“National CineMedia’s FirstLook is an outstanding platform for
AEG Live to promote ticket sales and other high-priority
initiatives supported by our affiliated artists,” said Amy
Morrison, Senior Vice President, Marketing AEG Live. “The Shazam
connection means that fans can purchase concert tickets or music
right from their seats. Having the ability to market directly to a
captive audience of fans through this extensive in-theater
video network is another example of the leading-edge services that
AEG Live provides to its artists.”
About AEG Live
AEG Live, the live-entertainment division of Los Angeles-based
AEG, is dedicated to all aspects of live contemporary music
performance. AEG Live is comprised of touring, festival, broadcast
and special event divisions, fifteen regional offices and owns,
operates or exclusively books thirty-five state-of-the-art venues.
The current and recent concert tour roster includes artists such as
Alicia Keys, Bruno Mars, Bon Jovi, Carrie Underwood, Cher,
Daughtry, Enrique Iglesias, J Cole, Jennifer Lopez, Justin Bieber,
Kanye West, Kenny Chesney, Leonard Cohen, Paul McCartney, Taylor
Swift, The WHO, Trey Songz and Juanes. The company is also
currently producing residency shows at The Colosseum at Caesars
Palace in Las Vegas including Celine Dion, Elton John and Shania
Twain and is the exclusive promoter at The Joint at Hard Rock Hotel
& Casino Las Vegas. AEG Live is also the largest producer of
music festivals in North America from the critically acclaimed
Coachella Valley Music & Arts Festival to Stagecoach Country
Music Festival and New Orleans Jazz & Heritage Festival.
www.aeglive.com
About National CineMedia
(NCM)
National CineMedia operates NCM Media Networks, the #1 weekend
network in America and the largest cinema advertising network
reaching moviegoers on-screen, on-site, online and on mobile
devices. NCM offers captivating entertainment content, national
reach and unparalleled audience engagement across its digital
in-theater network of over 19,800 screens (100% percent
digital) in over 1,500 theaters in 183 Designated Market Areas® (49
of the top 50). During 2013, over 710 million moviegoers
attended theaters that exclusively present
NCM’s FirstLook pre-show program, including AMC
Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE:
CNK), Regal Entertainment Group (NYSE: RGC), and 40 other leading
regional theater circuit affiliates. National CineMedia, Inc.
(NASDAQ: NCMI) owns a 45.8% interest in and is the managing member
of National CineMedia LLC. For more information,
visit www.ncm.com.
NCM Media NetworksAmy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.comorAEG LiveMichael Roth,
213-742-7155mroth@aegworldwide.com
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