BEIJING, April 9, 2014 /PRNewswire/ -- Youku Tudou Inc.,
China's leading Internet
television company, recently launched the beta version of an
interactive entertainment platform, "Xingmen (www.xingmeng.com)",
that will enable millions of fans to directly connect with their
favorite celebrities, musicians, and grassroots talents. The
interactive product, available for use on PC and later on mobile,
enables viewers to watch live broadcasts of concerts, performances,
and other entertainment while simultaneously engaging in online
chat, comments, and the gifting of virtual goods. Other
crowd-rewarding features and live video chat will soon be
available.
One key mission of the platform is for it to serve as a
launchpad for stars and grassroots talents who can open their own
channels on the platform, enabling them to cultivate broader fan
bases, generate shared revenues from the sale of virtual goods and,
depending on their popularity, have the chance to be a part of
Youku Tudou's in-house produced microfilms, web serials, variety
shows, and other entertainment, which normally attract millions of
views. Since inception, Youku and Tudou have enabled numerous
undiscovered actors, musicians, and other talents to gain
widespread fame in China. Many
have made it to TV stations, including CCTV's famous Chinese New Year Gala.
Cultivating undiscovered talent as well as experimenting with
interactive online platforms are a part of Youku Tudou's DNA. In
2009, the Internet television company held a live webcast of a
music concert sponsored by Nokia. Later in 2013 and 2014, Youku
Tudou live broadcast concerts from Psy and
Lincoln Park. Youku Tudou has also been incorporating
interactive features, including the sale of virtual goods and
voting, into its online content as part of an effort to elevate
viewer experience and monetize the gigantic traffic.
"The interactive entertainment platform is an extension of Youku
Tudou's ongoing efforts to innovate entertainment with interactive
features," said Yang Weidong,
President of Tudou. "It also reaffirms our commitment to supporting
talents at the grassroots level and to building a sustainable
direct-to-consumer revenue source, leveraging our existing
community of more than 450 million users."
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view, and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
among the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
Jean Shao
Director of International Communications
Phone: +86.21.3325.3575
Email: shaodan@youku.com
Ryan Cheung
Corporate Finance Director
Youku Tudou Inc.
Tel: (+8610) 5885-1881 x6090
Email: ryan.cheung@youku.com
SOURCE Youku Tudou Inc.