Jones Soda Co. Announces Winner of “Jonesin’ for a Fiat 500e” Photo Contest
December 10 2013 - 5:03PM
Business Wire
Prize Includes a Fiat 500e, surf lessons with
Brianna Cope and photo on Natural Jones Soda bottles
Jones Soda Co. (OTCQB:JSDA), a leading premium beverage company
known for its customer-designed packaging, today announced the
Grand Prize Winner of its “Jonesin’ for a Fiat 500e” summer photo
contest as Jamie Moore from San Francisco, California. Mr. Moore
won a brand new all-electric Fiat 500e, surf lessons with
Jones-sponsored professional surfer Brianna Cope and will also have
his winning photo featured on bottles of Natural Jones Soda in
2014.
Picked from over 10,000 entries, Jamie
Moore's winning photo for the "Jonesin' For A Fiat 500e" scores him
a new Fiat 500e! (Photo: Business Wire)
The contest was part of a larger integrated marketing campaign
for Jones Soda and the FIAT brand to celebrate the companies’ new
products, Natural Jones Soda and the all-electric Fiat 500e, which
both launched exclusively in California this summer (2013).
The 21-week photo contest required contestants to submit photos
of the Fiat 500 model with the goal to raise awareness of each of
FIAT’s and Jones’ new product lines. During the course of the
contest, over 10,000 entries were submitted from throughout the
United States and Canada. The winner was chosen by a panel of
judges at Jones Soda and the FIAT brand.
“Not only were we overwhelmed at the number of entries and buzz
the photo contest generated,” stated Jones Soda CEO Jennifer Cue,
“but also with the way the two brands connected with our fan bases.
Whether we were working together to do corporate test drives
throughout California, appearing at the Vans US Open of Surf or
being able to provide new Fiat 500e owners a Limited Edition case
of FIAT-branded Natural Jones Soda, we could not have been more
thrilled at the response that we’ve received from this
collaboration.”
“The response to our “Jonesin’ for a Fiat 500e” exceeded our
expectations,” said Jason Stoicevich, Head of FIAT Brand North
America. “Partnering with Natural Jones Soda allowed us to connect
with our fans through a unique social platform and through events
such as the Vans US Open of Surfing. The success of the Fiat 500e
continues to promote FIAT’s growth in California, which is our
number one market in North America.”
In addition to the Grand Prize Winner, winners were chosen
weekly to receive Prize Packs featuring Jones Soda and FIAT brand
gear and products.
Jones Soda and the FIAT brand partnered with event activations
throughout California, a dealer campaign during which FIAT studios
featured Natural Jones Sodas and purchasers of Fiat
500e received FIAT-branded Natural Jones Soda.
About Natural Jones Soda
Natural Jones Soda is sweetened with a proprietary blend of
natural sweeteners including pure cane sugar, organic agave syrup
and stevia, and each 12-ounce bottle contains 30 calories and five
grams of sugar.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB:
JSDA) markets and distributes premium beverages under the Jones®
Soda, Jones Zilch®, Natural Jones™ Soda and WhoopAss™ Energy Drink
brands. A leader in the premium soda category, Jones Soda is known
for its variety of flavors, high quality ingredients (including
pure cane sugar), and innovative labeling technique that
incorporates always-changing photos sent in from its consumers.
Jones Soda is sold through traditional beverage retailers in
markets primarily across North America. For more information, visit
www.jonessoda.com or www.myjones.com.
About the Fiat 500e
This summer the FIAT brand launched its all-new, all-electric
vehicle into the California market. With its iconic Italian style,
world-class dynamics and environmentally responsible zero-emissions
design, the all-new 2013 Fiat 500e builds on the Cinquecento
legacy, while offering customers a no-compromise electric vehicle
(EV) that embodies the FIAT brand’s simple, purposeful and
fun-to-drive values. The Fiat 500e electrifies the Cinquecento
lineup with even more innovation and style, an EPA tested 87 miles
driving range and 108 per gallon equivalent (MPGe) highway rating
of pure battery-electric power.
About FIAT Brand
The FIAT brand stands for discovery through passionate
self-expression. It encourages people to be in charge of their
lives, live confidently and celebrate the smallest of things with
infectious excitement. That philosophy is embodied by the North
American introduction of the iconic Fiat 500 or Cinquecento — a
small car that lives big. Italian at heart and rooted in a rich
heritage, the Fiat 500 is synonymous with modern, simple design
blending form, function and a pride of ownership that is
genuine.
Reminiscent of the original Cinquecento, the Fiat 500 and Fiat
500c (Cabrio) build on the vehicle’s global popularity. Since its
initial launch in 2007, more than 1,000,000 Fiat 500 vehicles have
been sold in more than 100 countries around the world. In addition
to success on the sales front, the Fiat 500 has earned more than 80
international awards, including being named the 2008 European Car
of the Year, 2009 World Car Design of the Year and Best New Engine
of 2010 (Fiat MultiAir® Turbo). In the U.S., the 2012 Fiat 500 was
named “Best Buy” in the subcompact category by Consumers Digest and
was deemed a “Top Safety Pick” by the influential Insurance
Institute for Highway Safety (IIHS). This year, the 2013 Fiat 500
was named to the “10 Coolest New Cars Under $18,000” list by Kelley
Blue Book’s KBB.com and the new 2014 Fiat 500L was recognized as a
“Top Safety Pick” by IIHS.
The FIAT brand portfolio in North America continues to expand.
In 2013, the FIAT brand launched the high-performance Fiat 500
Abarth Cabrio, the fully-electric Fiat 500e and the Fiat 500L, an
all-new five-passenger model that expands FIAT’s brand style and
efficiency into the growing B-segment.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131210006648/en/
Jones Soda Co.Andrew Baumann,
206-436-8711abaumann@jonessoda.comorThe FIAT BrandDiane Morgan,
248-512-0023Diane.Morgan@chrysler.com
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