LAS VEGAS, Dec. 2, 2013 /PRNewswire/ -- The Ultimate
Fighting Championship® announced a multi-year renewal
with MusclePharm® Corporation (OTCQB: MSLP) a leading
international, award-winning sports nutrition company. In
addition to branding in the hallowed Octagon®,
MusclePharm will be featured in a variety of UFC programming
elements ranging from national television broadcasts to
Pay-Per-Views and across UFC's digital platforms. The sponsorship
also involves special events and the use of official marks and
logos for consumer retail promotions including a special
Octagon-shaped Fight Pack.
(Photo:
http://photos.prnewswire.com/prnh/20131202/LA25094)
(Logo:
http://photos.prnewswire.com/prnh/20130715/LA46954LOGO)
"MusclePharm has a long history with us and we're excited to
continue our partnership," said Dana
White, president, UFC. "It represents our commitment to
growing MMA around the world."
"MusclePharm's cutting-edge products are scientifically
formulated to measure up to the needs of UFC athletes so it's the
ideal collaboration," said Jeremy
DeLuca, president of Sales and Marketing, MusclePharm. "MMA
is an area that fits our brand and partnering with the UFC allows
us to reach a demographic that shares our passion for fitness and
performance."
MusclePharm has sponsored more than 100 of UFC's top fighters
including Anderson Silva,
Jon Jones, Clay Guida, Donald
Cerone, Jose Aldo,
Travis Browne, Jake Shields, Lyoto Machida, Patrick Barry and Rashad
Evans. Many of these fighters have trained at MusclePharm's
30,000 square foot Sports Science Center in Denver, Colorado. MusclePharm also
sponsors 49ers quarterback Colin
Kaepernick and Arnold
Schwarzenegger among other prominent athletes.
About the Ultimate Fighting Championship®
Universally
recognized for its action-packed, can't-miss events that have sold
out some of the biggest arenas and stadiums across the globe, the
UFC® is the world's premier mixed martial arts
(MMA) organization. Owned and operated by Zuffa, LLC, headquartered
in Las Vegas and with offices
in London, Toronto, Beijing and Sao
Paulo, UFC produces more than 35 live events
annually. The UFC is the largest pay-per-view event provider
in the world with events distributed residentially through North
American cable and satellite providers including iN DEMAND,
DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications,
Sasktel, and Viewer's Choice. In 2012, the UFC burst into the
mainstream with a landmark seven-year broadcast agreement with FOX
Sports Media Group for live events and thousands of hours of
programming including the longest-running sports reality show on
television, The Ultimate Fighter®, on
FOX Sports 1.
In addition to its reach on FOX, UFC programming is broadcast in
over 145 countries, to 882 million TV households worldwide, in 28
different languages. UFC content is also distributed commercially
in the United States to bars and
restaurants through Joe Hand Promotions, in English throughout
Canada via Premium Sports
Broadcasting Inc. and Australia
via Main Event and in French throughout Quebec via Interbox. The UFC also connects
with tens of millions of fans through its website, UFC.com, as
well as social media sites Facebook and Twitter. UFC President
Dana White is considered one of the
most accessible and followed executives in sports, with nearly 2.5
million followers on Twitter. UFC businesses also include over 90
UFC GYM® locations in 28 US states, UFC
FIT™, an in-home fitness and nutrition program, UFC 360,
the internationally distributed magazine, UFC.TV offering live
event broadcasts and video on demand around the world, a new
videogame franchise in development with EA, best-selling DVDs, UFC
Fight Club®, UFC Fan Expo®, branded apparel
and Topps Trading Cards. For more information visit
UFC.com.
ABOUT MUSCLEPHARM CORPORATION:
MusclePharm® is a leading international, award-winning sports
nutrition company offering vitamins and nutritional supplements
which are available in more than 110 countries and available in
15,000+ U.S. retail outlets, including Costco, Dick's Sporting
Goods, 24 Hour Fitness, Bally's, GNC, Vitamin Shoppe and Vitamin
World. The company's brands are MusclePharm®, Arnold
Schwarzenegger Series™, and FitMiss™. The comprehensive lines of
clinically-proven, safe and effective nutritional supplements are
developed through a six-stage research process that utilizes the
expertise of leading nutritional scientists, doctors and
universities. For more information, visit www.musclepharm.com.
Follow the company at http://www.facebook.com/MusclePharm and
www.Twitter.com/MusclePharm.
Forward Looking Statements
The information contained
herein includes forward-looking statements. These statements relate
to future events or to our future financial performance, and
involve known and unknown risks, uncertainties and other factors
that may cause our actual results, levels of activity, performance,
or achievements to be materially different from any future results,
levels of activity, performance or achievements expressed or
implied by these forward-looking statements. You should not place
undue reliance on forward-looking statements since they involve
known and unknown risks, uncertainties and other factors which are,
in some cases, beyond our control and which could, and likely will,
materially affect actual results, levels of activity, performance
or achievements. Any forward-looking statement reflects our current
views with respect to future events and is subject to these and
other risks, uncertainties and assumptions relating to our
operations, results of operations, growth strategy and liquidity.
We assume no obligation to publicly update or revise these
forward-looking statements for any reason, or to update the reasons
actual results could differ materially from those anticipated in
these forward-looking statements, even if new information becomes
available in the future.
MusclePharm PR Contacts:
Ivy Mollenkamp/Amy Pandya
Rogers & Cowan
310-854-8131/310-854-8262
imollenkamp@rogersandcowan.com
apandya@rogersandcowan.com
SOURCE MusclePharm Corporation