TORONTO, Jan. 14, 2013 /CNW/ - EPM Mining Ventures Inc. (TSXV: EPK - OTCQX: EPMMF) ("EPM" or the "Company") today announced the signing of a contract with Parthenon Group LLC ("Parthenon") to produce a Market Assessment and Strategy Study ("Study") for use in the feasibility studies currently being prepared by CH2M HILL ("CH2") and Agapito Associates, Inc. ("AAI"), for production of sulfate of potash ("SOP") from the Company's Sevier Dry Lake Potash project located in southwestern Utah. Parthenon has consulted many leading companies in a variety of sectors including the chemicals, aggregates, sulfate of potash, and salt markets.

Lance D'Ambrosio, Chief Executive Officer of EPM, said; "We are very pleased to add Parthenon to our feasibility study team and know they will contribute greatly to the studies. They have done terrific work in the global soda ash market and come highly recommended to us by Tata Chemicals. Parthenon's knowledge and expertise in fertilizer and chemicals' distribution and marketing will provide the Company with an even greater level of research and understanding as we progress into the development and operational stages."

The Parthenon Group is a leading advisory firm focused on strategy consulting with offices in Boston, London, Mumbai, San Francisco, and Shanghai. Since its inception in 1991, the firm has embraced a unique approach to strategic advisory services built on long-term client relationships, a willingness to share risk, an entrepreneurial spirit, and customized insights. This unique approach has established the firm as the strategic advisor of choice for CEOs and business leaders of Global 1000 corporations, high-potential growth companies, private equity firms, educational institutions, and healthcare organizations.

Through both primary and secondary research, Parthenon will focus on market structure analysis, supply and demand capacity and pricing trends, economic forecasting and modeling, and developing a framework for domestic and international distribution strategies for sulfate of potash and potential ancillary minerals. Parthenon has vast experience evaluating the competitive landscape of the minerals and industrials markets having completed numerous engagements in these areas.

About EPM Mining Ventures
EPM, through its wholly owned subsidiary Peak Minerals Inc., controls directly or through agreement, mineral leases on more than 124,000 acres on the Sevier Dry Lake property in Millard County, Utah. EPM is targeting the future development and production of Sulfate of Potash (SOP), a premium priced fertilizer used with special crops and soil types, through a cost-effective solar evaporation methodology.

For more information on the Company, please visit our web site at www.epmmining.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE EPM Mining Ventures Inc.