Launch Date is Set for World's Most Versatile Cleaning Solution(TM) at Duane Reade in New York - Winning Colours(R) Stain Remove
February 25 2011 - 5:44AM
The launch date has been set for the arrival of the World's Most
Versatile Cleaning Solution™, Winning Colours® Stain Remover, to
New York's popular Duane Reade pharmacy outlets. Winning Brands
Corporation (Pink Sheets:WNBD) (Frankfurt:WMU) announces that
50,000 Winning Colours sample pocket packs will be handed to New
Yorkers in person at high profile public locations in Manhattan for
three days during the week of March 14, 2011 to fast-track consumer
awareness of Winning Colours in the New York City
market. Winning Colours is targeted to be on the shelves of
approximately 100 participating Duane Reade stores by that time.
This development is a milestone in the young life of the Winning
Colours brand as it advances from being relatively unknown in the
USA to gaining a presence in large retailers.
A photo accompanying this release can be found at:
https://www.issuerdirect.com/corporate/mediaroom/69110
"We are seeing the emergence of a terrific brand in the model of
the classic success story. Early adopters of Winning Colours
have discovered its convenience and versatility – and they have
become strong fans," remarks Winning Brands CEO, Eric
Lehner. "Our goal is that Winning Colours Stain Remover
becomes the favourite product in its category. Positive feedback
from an exceptionally wide range of consumer lifestyles proves that
this is possible. All that's required now is shelf space in
America's leading retailers. That's why we are deeply grateful
to Duane Reade as a leading retailer. It takes moxie to introduce
consumers to an unknown product based on its merits, before people
even know about it. That's leadership," Lehner concludes.
Sampling locations may include Times Square, Grand Central
Station or the Port Authority depending upon weather and
circumstances. Corresponding to the event, Duane Reade will place
shelf tags in the participating Manhattan stores highlighting the
product. The single-use samples will be contained in a Duane Reade
bag that includes product literature. The program will be executed
by a professionally trained event team.
ABOUT WINNING BRANDS CORPORATION: Winning Brands
Corporation is a manufacturer of advanced cleaning solutions,
including Winning Colours Stain Remover – an alternative to
conventional solvents. The innovative stain remover has
unusual characteristics that are much discussed in social media
such as YouTube. Winning Colours Stain Remover is intended by
Winning Brands to become the world's favourite stain removing
solution because of its remarkable skin-friendliness, versatility
and economy when diluted with water. Winning Colours Stain
Remover also uses 90% less packaging than conventional cleaners by
being super-concentrated, enabling consumers to throw away 1/10 the
quantity of cleaning solution packages into the waste
stream.
ABOUT DUANE READE: Duane Reade has grown to become the most
recognized drugstore chain in metropolitan New York. Today, the
Company operates over 253 stores in commercial and residential
neighborhoods throughout New York. Duane Reade's conveniently
located stores carry an extensive assortment of items, including
those from the pharmacy as well as vitamins, nutritional products,
cosmetics, greeting cards and photo processing. Duane Reade is
a business unit of Walgreens. Walgreens is the nation's largest
drugstore chain operating approximately 7,670 drugstores in all 50
states, the District of Columbia and Puerto Rico.
Winning Colors/Winning Colours is a registered trademark, and
the phrase "World's Most Versatile Cleaning Solution!" is a
trademark of Niagara Mist Marketing Ltd., subsidiary of Winning
Brands Corporation.
CONTACT: PRODUCT INFORMATION and INTERVIEWS:
Winning Brands Corporation
www.WinningBrands.com
www.WinningColours.com
11 Victoria Street, Suite 220A
Barrie, Ontario, Canada L4N 6T3
Tel: (866) 722-3542
Fax: (705) 737-9793
Executive Assistant to the CEO: Maggie Jarvis
maggie@winningbrands.ca
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