LOS ANGELES, Nov. 15, 2017 /PRNewswire/ -- An exciting
new children's publishing venture is launching exclusively today at
Walmart that will combine the tradition of illustrated printed
books with the dynamic, self-directed action of virtual reality.
The Quantum Storey Company, publisher of the disruptive, new book
series, Operation YOU®, which insightfully
addresses the highs and lows of growing up today, is hitting the
shelves exclusively at Walmart, reaching millions of families in
time for the holiday season.
Blending "old school" and new, Quantum Storey's new category of
Virtual Reality Books, have the potential to transform both the
publishing and nascent augmented reality (AR) and virtual reality
(VR) content markets.
The Operation YOU series is written in the first person and
supported by virtual reality, making it the perfect medium for the
reader to emotionally connect with the characters and storyline in
an impactful way. The first Operation YOU title, "Morning
Nightmare," depicts the pitfalls and pressures experienced boarding
the school bus.
As middle readers turn the pages of the printed book, Ray, a
major character in the series, invites them to download the free
app., and use the included VR goggle to "Take the Quantum
Leap™" and portal INSIDE the story. Once in the book,
readers experience what happens in the first person, as the primary
character is YOU, the reader. Dodge a snowball, will yourself on
the bus, seek out courage as you learn how to build trust - all
through the wonders of VR and Operation YOU.
Each Quantum Storey enables the reader to strengthen and build
essential skills in a safe virtual world - so they will be more
prepared to make better life decisions under the demands and social
pressures of the real world.
"We created a completely new and exciting way to experience
traditional books by enabling readers the unprecedented ability to
connect emotionally to the text and illustrations by transporting
inside a virtual representation of the pages of a story, producing
a visceral interaction," says J. M
Haines, founder and CEO of The Quantum Storey Company and
author of the Operation YOU series. "Debuting with Walmart for the
launch of Operation YOU, provides an incredible opportunity to
introduce this next level of storytelling and consumer technology
to children from all walks of life, bringing families of the new
generation, together."
Each Operation YOU title comes with access to a companion
Android and iOS augmented and virtual reality smartphone app for
the Google Cardboard platform along with a pair of virtual reality
goggles. The flexi-bound books, printed on durable heavy stock and
lavishly illustrated by the Visser Bros., are perfect for middle
readers and are offered at a $17.49
MSRP with a $12.24 Walmart exclusive
sell price.
Why Just
Read a Book, When You Can Step
Inside!™
About The Quantum Storey Company, Inc.
The Quantum Storey Company is a woman-owned business
transforming the publishing industry. The Company has
patent-pending technology that blends traditional publishing with
augmented and virtual reality to create a new category: Virtual
Reality Books. The Quantum Storey Company is headquartered at
historic Raleigh Studios in Hollywood, with offices in Amsterdam, Mumbai, and Seoul.
Additional information about Quantum Storey and Operation
YOU® can be found by visiting
www.operationyouvr.com and www.quantumstorey.com on Facebook at
Operation YOU and on Twitter @operationyouvr.
Contact:
Andy Abramson
Comunicano, Inc.
+1.858.777.9777
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SOURCE The Quantum Storey Company, Inc.