SharkNinja® Introduces Ninja Luxe™ Café: The Only 3-in-1 Espresso, Drip Coffee and Cold Brew Maker
July 25 2024 - 8:30AM
Business Wire
Create effortless café-quality beverages at
home with Barista Assist Technology™ and a Dual Froth System that
eliminates the guesswork of other semi-automatic espresso
machines
SharkNinja®, Inc. (NYSE: SN), a global product design and
technology company, is set to shake-up the at-home espresso and
coffee market as it launches the Ninja Luxe™ Café. As the only
all-in-one no-guesswork espresso, well-balanced drip coffee, and
rapid cold brew maker, consumers can say goodbye to the frustrating
trial-and-error that’s common with other complex semi-automatic
espresso machines and hello to espresso and coffee without
limits.
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SharkNinja Introduces Ninja Luxe™ Café:
The Only 3-in-1 Espresso, Drip Coffee and Cold Brew Maker (Photo:
SharkNinja, Inc.)
With its Barista Assist Technology™, the Ninja Luxe™ Café offers
the ultimate guided experience, from customized grind size
recommendations to weight-based dosing and active brew adjustments
for temperature and pressure. Every brew is monitored, and the
machine automatically adapts to create the perfect cup for every
vibe.
To top it off, the unique Dual Froth System combines steaming
and whisking to unlock hands-free frothing and effortlessly craft
perfectly textured hot or cold microfoam, whether using dairy or
plant-based milk. Four preset programs allow users to select their
desired froth styles, including steamed milk, thin froth, thick
froth and cold foam to further customize their favorite
beverage.
“Our new Ninja Luxe Café is an easy-to-use 3-in-1 espresso, drip
coffee and cold brew maker that solves consumers’ biggest pain
points with espresso machines,” said Neil Shah, Chief Commercial
Officer at SharkNinja. “The tailored grind-size recommendations,
built-in scale and hands-free frothing system remove complicated
processes to eliminate sour, bitter brews and manual frothing
hassles for café-quality drinks at home. At SharkNinja, we believe
that consumers deserve exceptional performance and versatility at
an accessible price point, and we’re excited to bring that to
coffee lovers with the launch of the Ninja Luxe Café.”
Whether you’re starting your day on a high note, hitting an
afternoon slump, or looking to reenergize your evening, keep the
good vibes brewing with the Ninja Luxe™ Café. The machine makes it
easy to craft café-quality favorites from double and quad shots to
classic, rich or over-ice drip coffee and cold brew in a range of
sizes from six ounces up to 18 ounces. Cold-pressed espresso is
brewed at a lower temperature and pressure and at a slower pace to
extract a more flavorful, smooth brew – perfect for espresso
martinis.
The Ninja Luxe™ Café is now available on NinjaKitchen.com and at
Best Buy for $499.99. It will be soon available at other major
retailers including Amazon, Crate & Barrel, Kohl’s and
Target.
To learn more about the insights and innovation behind the Ninja
Luxe™ Café, visit www.SharkNinja.com/Innovation.
About SharkNinja, Inc.
SharkNinja (NYSE: SN) is a global product design and technology
company with a diversified portfolio of 5-star products that
positively impact people’s lives in homes around the world. Powered
by two trusted, global brands, Shark and Ninja, the company has a
proven track record of bringing disruptive innovation to market,
and developing one consumer product after another has allowed
SharkNinja to enter multiple product categories, driving
significant growth and market share gains. Headquartered in
Needham, Massachusetts with more than 3,000 associates, the
company’s products are sold at over 150 retailers, online and
offline, and through distributors around the world. For more
information, please visit www.sharkninja.com.
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