Jo Malone London Enters China; Doors open April 16th at Mitsukoshi Beijing
April 16 2014 - 9:19AM
Business Wire
The Estée Lauder Companies Inc. (NYSE:EL) today launched the Jo
Malone London brand in Mainland China, at the Mitsukoshi store in
Beijing. The brand expects to open two further doors in Shanghai
and Beijing in 2014.
Jo Malone London was launched in 1994 and acquired by The Estée
Lauder Companies, Inc. in 1999. It is widely regarded as the
epitome of understated luxury when it comes to fragrance and is one
of The Estée Lauder Companies’ ultra-prestige brands. Each Jo
Malone London fragrance is created by the world’s Master Perfumers
using only the finest ingredients and is designed to be worn alone
or layered using Fragrance Combining to create a truly bespoke
scent.
Today the brand is available in 34 countries worldwide following
the launch in China and continues to inspire a loyal following. Jo
Malone London first launched in Asia Pacific in Japan in 2008 and
is one of the fastest growing Estée Lauder Companies’ brands across
the region.
“We are thrilled to be launching Jo Malone London in China. We
believe that the understated luxury of Jo Malone London along with
the brand’s use of high quality and rare ingredients will appeal to
the very discerning Chinese consumer,” said Fabrice Weber,
President, Asia Pacific for the The Estée Lauder Companies. “China
and our Chinese consumers continue to play a key role in the
strategy of our company, and the launch of the Jo Malone London
brand reinforces our commitment to this dynamic market.”
“Jo Malone London is the epitome of British luxury. We are
thrilled to be opening in China, a country bursting with history,
energy, and promise. The dynamic cities of Shanghai and Beijing,
where we will open our highly anticipated new boutiques, perfectly
reflect the innovative spirit of Jo Malone London. We are excited
to introduce the World of Jo Malone London™ to such a vibrant new
audience,” said Maureen Case, Global Brand President, Jo Malone
London and Bobbi Brown Cosmetics.
"Another star in The Estée Lauder Companies’ portfolio, Jo
Malone London was extremely well-received by consumers when it was
launched in Hong Kong several years ago and since that time, we
have seen an increasing number of loyal consumers from China,” said
Joy Fan, General Manager of The Estée Lauder Companies in China.
“As a result, we felt it was time to launch the brand to Chinese
consumers. It’s the primary role of the China team to understand
local consumer needs and bring the most appropriate brands to the
China market.”
The Estée Lauder Companies first entered China in 1993 with two
of its brands, Estée Lauder and Clinique. Jo Malone London is the
Company’s 15th brand to be sold there. China remains one of The
Estée Lauder Companies’ fastest growing markets as the Company
continues to expand distribution in smaller cities and the
portfolio of its brands.
The forward-looking statements in this press release, including
those in the individuals’ remarks, involve risks and uncertainties.
Factors that could cause actual results to differ materially from
those forward-looking statements include competition, changes in
regulation, risks of doing business abroad and the other risks
described in the Company’s filings with the U.S. Securities and
Exchange Commission, including the most recent quarterly report on
Form 10-Q.
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers and marketers of quality skin care, makeup, fragrance
and hair care products. The Company’s products are sold in over 150
countries and territories under the following brand names: Estée
Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins,
M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan,
Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors,
American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs,
Tom Ford, Coach, Ojon, Smashbox, Ermenegildo Zegna, Aerin Beauty,
Osiao, Marni and Tory Burch.
U.S. Media Relations:Jill Marvin, +1-212-572-4438Asia
Media Relations:Fiona Morgan, +852 3420 5550Jo Malone London
Media Relations:Claire Goodwin, +44 870 034 3762
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