The Makers of the World's No. 1 Vodka and its
New Ambassador Invite You to Baila to the Taste of Smirnoff in
Celebration of All Things Sweet, Tangy and Spicy
NEW
YORK, April 30, 2024 /PRNewswire/ -- In time for
Cinco de Mayo, Spicy Tam, the
emoji formerly known as "Woman Dancing," will salsa her way into
real-life, uniting spicy enthusiasts everywhere to come together
and celebrate with Smirnoff Spicy Tamarind. Donning her iconic red
dress and signature pose, Spicy Tam moves to her own bold rhythm
and flavor, inviting the world to Baila con
Smirnoff and embrace all of life's proudly sweet yet
shamelessly spicy moments.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9264551-meet-spicy-tam-ambassador-for-smirnoff-spicy-tamarind-in-time-for-cinco-de-mayo/
After getting its start in Mexico, Smirnoff Spicy Tamarind has quickly
become a global sensation with Baila con
Smirnoff as its latest spicy chapter. Today, Spicy Tam
dances onto the scene and through the vibrant streets of
New York City for the first time
in new digital content from Smirnoff all while mixing up sweet,
tangy, spicy cocktails to be enjoyed by fans 21+. Baila
con Smirnoff and the two new spots embody the brand's
unapologetic passion for redefining celebration and self-expression
through the power of community, now available to view on YouTube
and @smirnoff on Instagram and Facebook.
"When our digital lives intersect our real lives, magical and
memorable moments happen," says Jennifer
Holiday Hudson, North
America brand leader, Smirnoff. "By bringing the 'Woman
Dancing' emoji to life, we're inviting you to 'Baila to the Taste
of Smirnoff' as you bring your own sweet and spicy flavor to
everyday celebrations."
Smirnoff's real-life salsa-dancing emoji brings main character
energy to the masses. Whether you're looking for delicious cocktail
recipes, a fresh new playlist or OOTD inspo, Spicy Tam is your
queen of celebrations and making the most of every moment.
Celebrated as the 2024 Flavor of the Year, Tamarind, much like
Spicy Tam, brings the bold to every occasion. With tangy citrus
notes balanced with sweet caramel and authentic Mexican flavor,
Smirnoff Spicy Tamarind delivers unexpected cocktail combinations –
like our favorite Piña Picante – your bar cart is craving.
"Cinco de Mayo is just the
first stop on this flavorful journey together," said Spicy Tam,
Smirnoff's First-Ever Baila Ambassador. "Smirnoff Spicy Tamarind
and I are turning up the heat all summer long – bringing the spicy
vibes to celebrations everywhere with delicious cocktails, great
music and more, so be sure to stay tuned for all the fun we have
planned!"
Smirnoff Spicy Tamarind first rolled out in US markets in 2020,
quickly becoming a go-to for spicy enthusiasts everywhere. The
debut of Spicy Tam comes on the heels of Smirnoff Spicy Tamarind
winning Double Gold at this year's San Francisco World Spirits
Competition with a score of 96. At a suggested retail price of
$12.99 for a 750ml bottle, it's
available nationwide. Visit Smirnoff.com to find out where to buy
and delicious cocktail recipes like the signature Piña
Picante.
- 1.5 oz Smirnoff spicy tamarind
- 1.0 oz pineapple juice
- 0.25 oz simple syrup
- Top with club soda
- Garnish with a Chili lime seasoning quarter rim and pineapple
slice (optional)
Instructions:
Combine all ingredients (except club soda) in a shaker with ice.
Shake and strain over fresh ice. Top with club soda, garnish and
serve.
No matter how you decide to celebrate life's sweet, tangy and
spicy moments, remember to always drink responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864,
revolutionizing drinking culture across generations: from inventing
the Mule and reimagining the vodka martini to creating a cultural
mainstay that defines the flavored malt beverage category with the
launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff