NEW YORK, Nov. 12, 2018 /PRNewswire/ -- Every morning,
23 million Americans living with diabetes must make careful
decisions to manage their daily living: what to eat, what to drink,
how to exercise – and even what toothpaste to use. During the month
of November, American Diabetes Month®, the American Diabetes
Association® is conducting a new "Everyday Reality" campaign to
bring greater awareness to these daily challenges and build support
for those living with the disease.
Colgate Total®, a long-standing partner of the American Diabetes
Association®, is sponsoring this new campaign to also draw
attention to the important connection between diabetes and gum
disease; this year partnering with the award winning producer
Randy Jackson to help spread the
word.
"Living with type-2 diabetes for almost two decades has changed
my everyday reality both on and off stage," says Randy Jackson. "Like everyone else, the health
of my teeth and the rest of my mouth is critical, so the link
between my diabetes and an increased risk for gum disease requires
me to pay extra attention to keeping it healthy."
According to the Centers for Disease Control and Prevention,
people with diabetes are twice as likely to develop gum
disease1, which can begin with the more common swelling
and bleeding of the gums – the telltale signs of gingivitis.
While living with diabetes often means changes in almost every
routine, which adds to some daily challenges, when it comes to oral
care a simple switch can have meaningful benefits. According
to dental experts, active oral care routines, such as brushing with
an anti-gingivitis toothpaste, are among the best ways to protect
against the development of gum disease. The unique formula of
Colgate Total® toothpaste is unsurpassed in its ability to prevent
and reverse gingivitis, making it a helpful ally for those at
greater risk for gum disease, such as people with
diabetes.
"Especially because I know I'm at a higher risk for gum disease,
I use Colgate Total every day because it can prevent or reverse
gingivitis, making it an easy choice for me in managing one of the
everyday challenges of my diabetes," said Jackson.
For more information about the "Everyday Reality" of living with
diabetes, and to learn how you can help raise awareness and support
the diabetes community, visit diabetes.org/everydayreality or
www.Colgate.com. And follow the #EverydayReality conversation on
@Colgate, @AmDiabetesAssn and @RandyJackson.
About Colgate-Palmolive
Colgate-Palmolive (CL) is a leading global consumer products
company, tightly focused on Oral Care, Personal Care, Home Care and
Pet Nutrition. Colgate-Palmolive sells its products in over 200
countries and territories around the world under such
internationally recognized brand names as Colgate, Palmolive,
Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex,
Tom's of Maine, Ajax, Axion,
Soupline, and Suavitel, as well as Hill's Science Diet and Hill's
Prescription Diet. For more information about Colgate-Palmolive's
global business, visit the Company's web site at www.Colgate.com.
To learn more about Colgate's global oral health education program,
Bright Smiles, Bright FuturesTM, please visit
http://www.colgatebsbf.com.
About the American Diabetes
Association
Approximately every 21 seconds, someone
in the United States is diagnosed
with diabetes. Nearly half of the American adult population has
diabetes or prediabetes, and more than 30 million adults and
children are living with the disease. The American Diabetes
Association (ADA) is the nation's leading voluntary health
organization on a mission to prevent and cure diabetes, as well as
improve the lives of all people affected by the disease. For nearly
80 years, the ADA has driven discovery by funding research to
treat, manage and prevent all types of diabetes, while working
relentlessly for a cure. Magnifying the urgency of this epidemic,
the ADA works to safeguard policies and programs that protect
people with the illness, those at risk of developing diabetes and
the health care professionals who serve them by initiating
programs, advocacy and education efforts that can lead to improved
health outcomes and quality of life. To learn more or to get
involved, call 1-800-DIABETES (1-800-342-2383) or visit us at
diabetes.org. Information is available in English and Spanish. Join
the conversation with us on Facebook (American Diabetes
Association), Twitter (@AmDiabetesAssn) and Instagram
(@AmDiabetesAssn).
1 Centers for Disease Control:
http://www.cdc.gov/diabetes/pubs/pdf/ndfs_2011.pdf
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SOURCE Colgate-Palmolive