In partnership with Mel Robbins, Ulta Beauty is
on a mission to spread joy and meaningfully shape how we all see
beauty
Ulta Beauty, the nation’s largest beauty retailer, today
announced the launch of The Joy Project, a long-term initiative
created to help beauty enthusiasts and consumers at large find,
embrace and experience joy. In partnership with best-selling
author, motivational speaker, and award-winning podcast host Mel
Robbins, Ulta Beauty is on a critical mission to combat what
research found to be the number one obstacle to experiencing joy,
our inner critic. Through The Joy Study, third-party research
commissioned by Ulta Beauty, the retailer aims to spark a national
conversation about the barriers to joy we all face and how to
overcome them. Starting with a bespoke associate training
curriculum, crafted by Robbins, to positively transform the way
Ulta Beauty’s 53,000 associates think about themselves and
ultimately empower guests to do the same.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230925298587/en/
Mel Robbins and Ulta Beauty associates
gear up for The Joy Project (Photo: Business Wire)
“At Ulta Beauty, we strive every day to use the power of beauty
to bring to life the possibilities that lie within each of us, and
joy is a feeling we want everyone to experience when walking
through our stores,” said Michelle Crossan-Matos, chief marketing
officer, Ulta Beauty. “The reality is, there’s a joy deficit in our
country, which if left untreated, will only continue to hold people
back from living the lives they’ve always wanted. As industry
leaders, who care deeply about how people experience beauty and
show up in the world, we believe it’s our responsibility to help
change this. By taking an inside out approach, in helping our
associates unlock their own barriers to joy, and using our
platforms to positively influence the communities we serve, we know
we can ignite a movement that will help people everywhere live more
authentic, and joyful lives.”
Ulta Beauty has always championed authentic self-expression and
through its purpose-driven work is redefining how the world sees
beauty. The Joy Project is a continuation of these long-term
efforts and builds on its commitment to make beauty a force for
good for all.
After listening to feedback from associates who regularly
witness guests struggle with negative self-talk, Ulta Beauty was
inspired to understand how the inner critic could be affecting
people’s ability to experience joy and overall wellbeing. The Joy
Study examined a sample of how 5,000 national adults and teens
experience joy and the common barriers to experiencing it on a
daily basis. The research found that 73 percent of those surveyed
experience negative self-talk, 70 percent experiencing it don’t
recognize negative self-talk when they’re actively doing it, and 91
percent identify negative self-talk as a primary obstacle in their
ability to experience joy. Understanding this work starts from
within, Ulta Beauty is partnering with Mel Robbins, to rewrite the
narrative and help the beauty community at large experience more
joy, starting with its vast network of associates.
“It’s stunning that the research shows that negative self-talk
is the biggest obstacle to experiencing joy, yet the majority of us
don’t even realize how much we engage in it. I’m proud to work with
Ulta Beauty and The Joy Project to address this head on. Knowing
Ulta Beauty’s associates hear this self-criticism from their guests
every day, Ulta Beauty and I are giving them the tools to help
their guests silence the inner critic and experience more joy,”
said Robbins. “There are so many brands and companies publicly
discussing well-being, but few are activating in such a meaningful
way. I’m honored to work with Ulta Beauty, creating custom
trainings that will empower those associates to silence that inner
critic and coach guests to do the same all with a mission to
inspire a national conversation to spread more joy.”
Sparking A Movement in Stores
As one of the world’s foremost experts on change and motivation,
Robbins’ deep expertise in recognizing and flipping negative
mindsets is the cornerstone of Ulta Beauty’s new training
curriculum for store associates. Dubbed ‘A Toolkit for Joy,’ the
series of mini courses taught by Robbins will provide all 53,000
associates nationwide the strategies and tangible tools needed to
identify their inner critic, interrupt the negative patterns, and
inspire themselves and others in the process. Once armed with this
roadmap to joy, associates are encouraged to share those same
practices with guests, ultimately sparking a movement with the
potential to reach far beyond Ulta Beauty stores. In addition to
mobilizing its fleet of associates across the country, Ulta Beauty
will ignite a social movement inviting influencer and creator
communities to join the conversation by posting about their own
journey to joy through inspiring content encouraging others to do
the same and #joyforward.
“Tackling the inner critic is only the beginning, but an
important step to bringing attention to an issue that has long been
a source of people’s inability to experience the joy they deserve,”
adds Crossan-Matos. “It’s our hope that by addressing this now and
working together we can positively shape how future generations see
themselves and ultimately create a better future for all.”
Key The Joy Study
Findings
- Many people feel there is a gap between their current vs.
desired level of joy. 85% of people wish they felt a high level of
joy in their lives, but only 58% of people report feeling that
way.
- A majority of people report negative self-talk as a key
obstacle that hinders their access to joy. 91% of people (93% of
teens) rate the effect of negative self-talk on their ability to
experience joy to be impactful.
- Despite how prevalent negative self-talk is, many don’t even
recognize they’re actively doing it. 67% of people say that their
negative self-talk is so common and natural, they don’t even
recognize when they’re actively doing it. Young people are the most
unaware, with 74% of Gen Z not realizing when they’re engaging in
negative self-talk.
- The areas individuals say negative self-talk tends to arise
from include physical wellbeing and appearance (82%), body image
(79%), and questioning their own worthiness of success, achievement
or personal validation (76%).
- Gen Z is the least equipped to overcome their negative
self-talk. 65% report feeling they lack the tools, relationships,
or resources to recover from challenges and maintain joy, compared
to 54% of the general population.
Survey Methodology
The Joy Study was conducted using the YouGov Panel that surveyed
5,007 U.S. teens and adults, ages 13 and up. The online survey was
implemented between the dates of August 2, 2023, through August 11,
2023.
About Ulta Beauty
At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is
the largest U.S. beauty retailer and the premier beauty destination
for cosmetics, fragrance, skin care products, hair care products
and salon services. In 1990, the Company reinvented the beauty
retail experience by offering a new way to shop for beauty –
bringing together All Things Beauty, All in One Place®. Today, Ulta
Beauty operates more than 1,350 retail stores across 50 states and
also distributes its products through its website, which includes a
collection of tips, tutorials, and social content. For more
information, visit https://www.ulta.com.
About YouGov
Our suite of proprietary data products includes: BrandIndex, the
daily brand perception tracker; YouGov Omnibus, the fastest, most
cost-effective way to obtain answers from both national and
selected samples; Pulse, that tracks actual online consumer
behavior across laptops, smartphones and tablets; and YouGov
Profiles, a new tool for media planning, segmentation and
forecasting. We publish a number of syndicated reports, such as the
annual Global Survey of Wealth & Affluence, which provide
comprehensive market intelligence on a range of industry sectors.
Our custom research specialists also conduct a full spectrum of
quantitative and qualitative research tailored to meet our clients’
specific needs.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230925298587/en/
Ulta Beauty Media Contact: Crystal Carroll Director,
Public Relations ccarroll@ulta.com
Zeno Media Contact: Laura Doerffler VP, Integrated
Communications laura.doerffler@zenogroup.com
Ulta Beauty (NASDAQ:ULTA)
Historical Stock Chart
From Oct 2024 to Nov 2024
Ulta Beauty (NASDAQ:ULTA)
Historical Stock Chart
From Nov 2023 to Nov 2024
