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National Beverage Corporation

National Beverage Corporation (FIZZ)

48.23
0.13
( 0.27% )
Updated: 12:15:16

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Key stats and details

Current Price
48.23
Bid
48.19
Ask
48.25
Volume
112,656
47.52 Day's Range 48.59
43.1401 52 Week Range 55.12
Market Cap
Previous Close
48.10
Open
48.13
Last Trade
2
@
48.27
Last Trade Time
12:16:36
Financial Volume
$ 5,425,345
VWAP
48.1585
Average Volume (3m)
142,143
Shares Outstanding
93,541,346
Dividend Yield
-
PE Ratio
31.71
Earnings Per Share (EPS)
1.52
Revenue
1.17B
Net Profit
142.16M

About National Beverage Corporation

National Beverage Corp is one of the top 10 non-alcoholic beverage companies in the U.S. Its portfolio skews toward functional drinks (that is those purporting to offer health benefits) and is anchored by the popular LaCroix sparkling water trademark. Other offerings include Rip It energy drinks, Ev... National Beverage Corp is one of the top 10 non-alcoholic beverage companies in the U.S. Its portfolio skews toward functional drinks (that is those purporting to offer health benefits) and is anchored by the popular LaCroix sparkling water trademark. Other offerings include Rip It energy drinks, Everfresh juices, and soda brands like Shasta and Faygo. The firm controls most of its production and distribution apparatus, with very little outsourcing. In terms of go-to-market, it uses warehouse distribution for big-box retailers, direct-store-delivery for convenience stores and other small outlets, and food-service distributors for the food-service channel (schools, hospitals, restaurants). It is controlled by chairman and CEO Nick Caporella, who owns over 73% of the common stock. Show more

Sector
Btld & Can Soft Drinks,water
Industry
Btld & Can Soft Drinks,water
Headquarters
Wilmington, Delaware, USA
Founded
1970
National Beverage Corporation is listed in the Btld & Can Soft Drinks,water sector of the NASDAQ with ticker FIZZ. The last closing price for National Beverage was $48.10. Over the last year, National Beverage shares have traded in a share price range of $ 43.1401 to $ 55.12.

National Beverage currently has 93,541,346 shares outstanding. The market capitalization of National Beverage is $4.51 billion. National Beverage has a price to earnings ratio (PE ratio) of 31.71.

FIZZ Latest News

National Beverage Corp. Announces LaCroix Partnership with Inter Miami CF

National Beverage Corp. (NASDAQ: FIZZ) today announced its LaCroix brand has been named the official sparkling water of Inter Miami CF, the top-ranked Major League Soccer (MLS) team. This...

LaCroix Kicks Off Partnership With San Diego Wave FC

LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) is proud to announce its exciting new multi-year partnership with San Diego Wave FC. LaCroix, the premium domestic sparkling...

National Beverage Corp. Makes High Goals . . . Higher! Declares Special Cash Dividend

National Beverage Corp. (NASDAQ: FIZZ), honoring its committed goal to shareholders, today announced that its Board of Directors has declared a special cash dividend of $3.25 per share to...

National Beverage Corp. Reports Exceptional Winter Quarter

National Beverage Corp. (NASDAQ: FIZZ) today announced results for its third quarter ended January 27, 2024. Compared to the prior year: Net sales increased to a record $270 million; Gross profit...

PeriodChangeChange %OpenHighLowAvg. Daily VolVWAP
10.330.68893528183747.950.1347.3527897248.66071646CS
42.525.5130168453345.7150.1344.5414952447.45883178CS
120.81.6866961838547.4350.5843.140114214346.94875244CS
26-2.14-4.2485606511850.3753.5843.140114913948.19502948CS
52-2.22-4.4003964321150.4555.1243.140115173148.56907001CS
1562.094.5296922410146.1464.6738.100118554248.17866799CS
2605.2512.214983713442.98196.4335.7128893357.44724191CS

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FIZZ Discussion

View Posts
Monksdream Monksdream 4 months ago
FIZZ 10Q due March 7
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OldAIMGuy OldAIMGuy 3 years ago
Ugh, another 5% off the share price today. The short % is huge at 26% of outstanding shares.

OAG
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CatBirdSeat CatBirdSeat 3 years ago
Two New Rockships Taking Off After FIZZ.

Behold! FNMA & FMCC

Ka Ching ! Baby! $$$$
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OldAIMGuy OldAIMGuy 3 years ago
My oh my!



OAG
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OldAIMGuy OldAIMGuy 3 years ago
FIZZ is on fire. Up a bunch today and well beyond my next sell target at the end of the day. I set another Limit Order to reduce my inventory of FIZZ shares by 10%. We'll see if the price/share holds up in the AM.

Best wishes,
OAG Tom
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OldAIMGuy OldAIMGuy 3 years ago
I let another 10% of the remaining shares of FIZZ to this AM. $117.87 was the Limit price.

It's nice to have this holding back in triple digits.

Best wishes,
OAG
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OldAIMGuy OldAIMGuy 4 years ago
Re: Managing Inventory and Expctations...................

As investors we're many times considered to be speculators or gamblers. If we treat investing as a business then we move beyond the normal considerations. Inventory control is a part of a warehouse business and necessary. As investors if we treat our precious shares of stock as "inventory" and manage it we can reduce the BETA of ownership rather dramatically. In this fashion, we're managing expectations as much as we are inventory. This portfolio is now again at an all time high value even though the price/share is 25% lower than it was at the peak in 2018.



Best wishes,
OAG Tom
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OldAIMGuy OldAIMGuy 4 years ago
Sometimes one must understand that stocks are just 'inventory' in one's personal Equity Warehouse. It's up to us to manage that inventory to our benefit.



It also helps to keep almost all Cap Gains in the Long Term category.

Price/Share is now closing in on my next "inventory adjustment" target.

Best wishes,
OAG Tom
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TFMG TFMG 4 years ago

$FIZZ | #NationalBeverageCorp Trade Setup



National Beverage Corp . engages in the development, manufacture, market, and sale of flavored beverage products. Its brands include Big Shot, Clear Fruit, Crystal Bay, Everfresh, Everfresh Premier Varietals, Faygo, LaCroix, LaCroix Cúrate, Mr.Pure, Nicola, Ohana, Ritz, Rip It, Rip It 2oz Shot, Ritz and Shasta. The company was founded by Nick A. Caporella in 1985 and is headquartered in Fort Lauderdale, FL .





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Porgie Tirebiter Porgie Tirebiter 5 years ago
Wow, up 2.25% today. Weird.
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VERITAS77 VERITAS77 5 years ago
Hey . Ya well put.
Hope you are well.
I'm looking forward to better things going forward.
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OldAIMGuy OldAIMGuy 5 years ago
Hi V,
Value Line still shows FIZZ with a $100 - $150 potential price target for 3-5 years hence (report as of 1/18/19).

I added a large percentage of new shares to inventory this AM at under $59. It's still a profitable holding for me but not as generous as it had been. This price is a large discount to the 52 week high (bubbly) water mark.
👍️0
VERITAS77 VERITAS77 5 years ago
Fizz is a good large swing stock.
15-20% drop but the same Reversal off the bottom.
Easily made back and have Gains from an option play.
I've done reasonably well with the small float/nice dollar movements.
PS.
FIZZ water is addicting.
Only thing I can drink a case of in about 2 days and feal Good about doing it.
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Porgie Tirebiter Porgie Tirebiter 5 years ago
The CEO comes across as nearly incoherent in that 10-Q.
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Seeing eyes Seeing eyes 5 years ago
R you kidding me? Have watched and owned this company for a while........ ups and downs......bad press and lack of promo and name conversion ..fizz is cool French is not....why do you think bubly is slamming it.....think millennials ..hate them but they buy ..... need company to man up.... big dividend is a bait distraction ... sink or swim.. good luck
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VERITAS77 VERITAS77 5 years ago
Back to $70-75
Short squeeze cover
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Love3 Love3 6 years ago
National Beverage Warmly Embraces the Kids of St. Jude
Business Wire Business Wire•December 17, 2018
National Beverage Warmly Embraces the Kids of St. Jude
Ad placed by National Beverage in USA Today. (Photo: Business Wire) Multimedia Gallery URL
More
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--

Commemorating a quarter century as a continuing partner of St. Jude Children’s Research Hospital®, National Beverage Corp. (FIZZ), implores all to join its mission to provide miracles for children stricken with life-threatening illnesses.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181217005696/en/

The mission of St. Jude Children's Research Hospital is to advance cures and means of prevention for pediatric catastrophic diseases through research and treatment. Consistent with the vision of its founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.

“I believe it is our profound obligation to share our blessings by supporting the deserving children of St. Jude. I have been honored to personally witness the remarkable strides in research and treatment St. Jude Children’s Research Hospital has made over the past 25 years . . . and I can attest there is no more gratifying holiday gift possible,” stated Nick A. Caporella, Chairman and Chief Executive Officer.

“If I could conjure up some holiday magic, I would give each precious child under the care of St. Jude a ‘little bear hug’. Since that is not possible, I ask everyone to open your hearts and generously support St. Jude. Let us share the abundant joy we receive . . . through giving to our children!” Caporella urged.

To further support St. Jude Children’s Research Hospital in its lifesaving mission and to promote donations, National Beverage has placed a full-page ad in USA Today. We encourage all who read this ad to contribute generously to the miraculous work of St. Jude Children’s Research Hospital. Donations may be made online at www.stnicks4stjude.com or by calling 1-800-4STJUDE.

Our Way is Tastefully . . .

Sparkling !!

Innovation should be new – but ours has the ‘essence’ to refresh and captivate with FIZZ + Fun

“Patriotism” – If Only We Could Bottle It!


View source version on businesswire.com: https://www.businesswire.com/news/home/20181217005696/en/

MULTIMEDIA AVAILABLE:https://www.businesswire.com/news/home/20181217005696/en/

Contact:
Office of the Chairman, Grace Keene, 877-NBC-FIZZ
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Love3 Love3 6 years ago
Jones Soda Appoints Vanessa Walker to its Board of Directors
GlobeNewswire•November 27, 2018
- Senior Executive Joins with Nearly 25 Years of Experience in Developing Consumer & Beverage Brands -

SEATTLE, Nov. 27, 2018 (GLOBE NEWSWIRE) -- Jones Soda Co. (the “Company”) (JSDA), a leader in the craft soda category and known for its unique branding and innovative marketing, has appointed Vanessa Walker to its board of directors, effective November 21st. The addition expands the board to seven members, of which six members are independent under applicable standards.

Walker was most recently the executive vice president of marketing and innovations at Celsius Holdings (CELH), a maker of clinically proven performance drinks. She was instrumental in developing winning strategies to drive brand growth, including serving as the transitional leader to redefine the brand’s identity, repositioning the supplemental facts panel brand, CELSIUS, for sale on the beverage aisle, and further defining its position as a proven functional, healthy energy beverage. Walker also helped relaunch the brand in January 2017 with a new brandmark, package design and seven new flavors.

“Vanessa is a highly-seasoned executive who brings a wealth of experience in driving dynamic brand growth in various categories within the beverage industry,” said Jennifer Cue, the Company’s president and CEO. “She will be a valuable asset to Jones Soda and Lemoncocco as we leverage our strong brand identities in the craft beverage market to a broader target audience.”

From 2008 to 2016, Walker served as senior vice president of sales and marketing at La Croix Sparkling Water, a division of National Beverage Corp. (FIZZ). During her time with La Croix, she helped grow the brand’s sales from $34 million to over $200 million. Before La Croix, she served in various marketing and managerial roles at other beverage brands and retailers.

Walker commented: “Jones has positioned its product portfolio for broad demographic appeal through initiatives like Jones fountain and Lemoncocco. I plan to utilize my beverage industry expertise to help Jones shape an expansion plan for its robust target market.”

Walker received her MBA in International Business from Mercer University, and a BA in Arts, English and Business from Florida State University.

About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (JSDA) markets and distributes premium beverages under the Jones® Soda and Lemoncocco® brands. A leader in the premium soda category, Jones Soda is made with pure cane sugar and other high-quality ingredients, and is known for packaging that incorporates ever-changing photos sent in from its consumers. Jones’ diverse product line offers something for everyone – pure cane sugar soda, zero-calorie soda and Lemoncocco non-carbonated premium refreshment. Jones is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit www.jonessoda.com or www.myjones.com or www.drinklemoncocco.com.

Investor Relations Contact:
Cody Slach
Liolios
1-949-574-3860
JSDA@liolios.com

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Love3 Love3 6 years ago
National Beverage Corp. Declares Dividend with Thanks and Gratitude This Joyful Holiday
Business Wire Business Wire•November 20, 2018
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--

National Beverage Corp. (FIZZ) continues industry-leading growth and earnings momentum, announcing in its last quarterly release its fifteenth consecutive quarter of revenue and earnings growth. The Board of Directors today announced a special cash dividend of $2.90 per share to shareholders of record on November 30, 2018. FIZZ will trade ex-dividend on November 29, 2018 and the payment date for this distribution shall be on or before January 29, 2019.

“This cash dividend reflects the Board’s confidence in the sparkling future of National Beverage and is a vote of confidence for the outstanding job that Team National has done,” stated Lead Board Member, Samuel Hathorn, Jr. “I have known our founder and Chairman, Mr. Nick A. Caporella, for many years and the masterful transformative job he has done with the National Beverage Corp. assets to transform healthy hydration in America is not being given appropriate recognition. Nick has always put the interests of all shareholders ahead of any personal considerations. While the management of many other companies use corporate funds to repurchase shares to enrich their personal holdings, Nick has always encouraged the Board to favor cash dividends over stock repurchases. If National Beverage had used the cash paid in dividends to purchase stock, the Company would today be 100% owned by Nick and the last seven plus years of shareholder appreciation would have gone to Nick. His acts of compassion set him apart from most humans I am aware of,” concluded Mr. Hathorn.

“This payment represents the ninth cash dividend paid over the last fourteen years while significantly growing our business to over $1 billion in revenues and maintaining an enviable balance sheet. Cumulatively, FIZZ holders will have received cash dividends of $14.56 per share, or $675 million,” stated Chairman and Chief Executive Officer, Nick A. Caporella.

Our Way is Tastefully

Sparkling !!


Innovation should be new – but ours has the ‘essence’ to refresh and captivate with FIZZ + Fun


“Patriotism” – If Only We Could Bottle It!

This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks, uncertainties and other factors described in the Company's SEC filings which may cause actual results or achievements to differ from the results or achievements expressed or implied by such statements. The Company disclaims an obligation to update or announce revisions to any forward-looking statements.


View source version on businesswire.com: https://www.businesswire.com/news/home/20181120005784/en/
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Love3 Love3 6 years ago
FIZZ Brightens, Continues Category Leading Growth
•November 14, 2018
National Beverage Corp. today stated that revenues for its second quarter ended October 27, 2018 will again set a record with earnings to remain strong. The Company has previously reported 15 consecutive quarters of increased sales and believes growth opportunities for the healthy hydration of LaCroix to remain vibrant and vigorous.
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Nikko8243 Nikko8243 6 years ago
Definitely!
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whatdoesthatmean13 whatdoesthatmean13 6 years ago
Will be a huge boost to both companies if the deal goes through! Can’t wait!
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cnote420 cnote420 6 years ago
Wow, HIPH partnering with FIZZ?? Could be huge! This is from a Market Watch article today...

American Premium Water CorporationHIPH, +51.52% the marketer and distributor of the first hydro-nano CBD infused beverage on the market, is another company in the CBD space that has been linked to a larger, established beverage company. It was reported that American Premium Water's CEO had met with National Beverage CorporationFIZZ, -1.28% the manufacturer and distributer of various beverage brands, including the premium carbonated brand LaCroix, to discuss a potential partnership or minority investment. This would make a lot of sense for National Beverage, whom has also been besieged by its own scandal involving arsenic with its signature brand LaCroix. American Premium Water announced that it acquired proprietary CBD hydro-nano formulations which National Beverage could utilize for its line of beverages, including LaCroix. An entry into the burgeoning CBD space would re-invigorate the company, and they would be able to scale very quickly their wide distribution network a CBD infused beverage where there is a lot of thirst for product.

Check it out here...

https://www.marketwatch.com/press-release/breaking-news-passage-of-2018-farm-bill-could-lead-to-a-flurry-of-ma-activity-in-cbd-sector-with-established-players-2018-12-17
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Nikko8243 Nikko8243 6 years ago
Yes if this deal goes thru it could be huge for both companies!
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jedclampit jedclampit 6 years ago
American Premium Water Corporation Is On The Move!

Look Us Up.

HIPH
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OldAIMGuy OldAIMGuy 6 years ago
Value Line gives a 3-5 Year forecast of $100 to $155. That was back in April and a new report is due around the 20th of July.

Price/Book Value is rather steep at around 11X. I don't know how that compares to other beverage companies, however.

I added 12% more shares at around $90 back in March. So far those shares are looking pretty good. I started this investment holding in late 2014 at around $24.50, so it's been a valuable part of a group of stocks I have in water and beverages.
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OldAIMGuy OldAIMGuy 6 years ago
Re: CEO accused of "inappropriate touching" of private jet pilots......

https://www.cnbc.com/2018/07/03/lacroix-ceo-reportedly-accused-of-inappropriately-touching-two-pilots.html

This begs the question, "What is appropriate touching?"
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VERITAS77 VERITAS77 6 years ago
$115-130 Target in.
Already hit 1st Target @$115
Heavy action today.
Holding KO and FIZZ.
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Fred31 Fred31 6 years ago
Try Mojo organics coconut water. New company shining like a star. already Amazon choice. Sells in over 12,000 stores. Very reasonable price. Follow this one

Symbol MOJO
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VERITAS77 VERITAS77 6 years ago
Looking to add as I can.
Made excellent gains so far.
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OldAIMGuy OldAIMGuy 6 years ago
Hi V77, Re: Projected price of FIZZ..............

Value Line gives FIZZ a 3-5 year price horizon of $100 to $150. Trailing P/E is about 29, essentially zero debt, no dividend, BETA of 0.80, Stock Price Stability of 30 (out of 100) and Price Growth Persistence of 75 (out of 100).

It's tightly controlled with over 70% of the shares owned by officers and directors. So, we're betting with them when owning shares. No stock option activity at all in recent times.

Up from its $83 low point it has a lot of room between here and its 52 week High. I picked up an additional 12% more shares at $90.63 back in March after selling a smaller amount at $120 in September of 2017. These were adjustments around the core position.
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VERITAS77 VERITAS77 6 years ago
$115-130 Target.
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OldAIMGuy OldAIMGuy 6 years ago
Hi NJM, Re: long term holding in FIZZ...........

After a year long selling spree that went through September of last year the price/share finally dropped enough to trigger my first buy-back of shares. I added 12% to the FIZZ position today at $90+.

P/E is still lofty as is the Price/Book, but at least they're better than they were. Value Line gives FIZZ a B++ financial strength rank, their 3-5 year price target is $110 to $160. The target range is better than it had been relative to current price/share.

I'll add more shares if the price falls to the low $80s/share.
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NewJerichoMan NewJerichoMan 7 years ago
I sold most (had to buy a house) so I'm just letting rest ride. They'll be up and down but I think La Croix is here to stay.
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OldAIMGuy OldAIMGuy 7 years ago
It's hard to know what to expect from FIZZ any more. It's currently priced +26% above their highest 3-5 year share price in Value Line's estimation. I'm carrying a bundle of cash in case it decides to travel down the steep hill it's been climbing.

For now it is doing great.
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NewJerichoMan NewJerichoMan 7 years ago
Even as the stock market deals with Trump's "on many sides" comment, $FIZZ's frothiness appears immune to sustained selloffs. Gotta hand it to Nick, he pivoted his company faster than Coke, Pepsi, or Dr Pepper.
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NewJerichoMan NewJerichoMan 7 years ago
Credit Suisse downgraded today. Probably a good thing. Getting a bit frothy.
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OldAIMGuy OldAIMGuy 7 years ago
Thanks NJM.............
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NewJerichoMan NewJerichoMan 7 years ago
May Nielsen Numbers Out = $31.35M.

58% increase YoY. Assumes May of 2017 = May of 2016.
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NewJerichoMan NewJerichoMan 7 years ago
Sounds like you are taking a disciplined approach and doing well. Kudos. I could learn a thing or two from that. Lol.

Last week's indecisiveness prompted me to put that account under "broker control" until I figure out my exit strategy.
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OldAIMGuy OldAIMGuy 7 years ago
Hi NJM,

Sold 10% of the position at $93.75 this AM. That puts my first repurchase at around $77/share. I'll add a similar number of shares at that price.

Right now the cash level is a comfortable percentage so I probably won't be selling any more shares unless there's a substantial rise in price/share. If it rises enough to dilute the cash percentage then I'll have an excuse to sell again.
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NewJerichoMan NewJerichoMan 7 years ago
I bought back in yesterday afternoon. I'm skittish from the last time it ran away. While growth may be slowing, I'm still pretty convinced the stock price is going higher.

Good luck getting hit today.
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OldAIMGuy OldAIMGuy 7 years ago
Hi NJM, Re: FIZZ sale............

Congratulations on the trade. I had an order in right above your price for most of the day, but it didn't fill. In it goes again this AM. Wish me luck. My trade will be for selling 10% of the current holding.
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NewJerichoMan NewJerichoMan 7 years ago
HOW U.S. CONVENIENCE STORES CAN STAY AHEAD OF THE RETAIL PACK

http://www.nielsen.com/us/en/insights/news/2017/how-us-convenience-stores-can-stay-ahead-of-the-retail-pack.html


In 2016, convenience stores captured 85% of all sales through sales from just six categories: Cigarettes, packaged beverages, candy, beer, salty snacks and other tobacco. Digging deeper, Nielsen data shows that subcategories like enhanced water, import, super premium and craft beer, ready-to-eat (RTE) meals, e-cigarettes, tools and housewares and sparkling wine all delivered mid-to-high double-digit sales growth for convenience stores last year.

The growth in subcategories like RTE meals and enhanced water align with broader consumer health and wellness trends. RTE options are also amplified by deli sales, which grew 8.3% to $1.2 billion last year, while fresh produce sales slipped about half a percent to $425 million. Overall, recent sales trends magnify the degree to which consumers seek fast, economical and increasingly healthy options from their convenience stores. That said, convenience stores are also more likely to attract people for meal-time trips rather than “fill-in” and “routine shopping” ventures. And that means being well stocked is now a consumer expectation rather than a desire.
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NewJerichoMan NewJerichoMan 7 years ago
Sold this morning at $93.50. Gonna try and buy back in at a lower price. Last time I did this, the price was $73.xx and I bought back in at $85. I'm hoping for better results this time.
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NewJerichoMan NewJerichoMan 7 years ago
It wasn't $27M but it wasn't $30M either.



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NewJerichoMan NewJerichoMan 7 years ago
Comparing 2016 YE vs 2016 Q1 results.





If one's run-rate increases ~14.2% thru ~20% of the year (74 of 365 days), that implies a ~70%+ increase YoY, if annualized.


But the relative "easy beats" in terms of both months and quarters have passed. To keep increasing at a consistent or increasing rate gets harder in April and May, then June is gonna require monumental absolute gains.








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NewJerichoMan NewJerichoMan 7 years ago
Latest.

So much will depend on Spring's numbers. They expanded distribution in the NE recently. It's only higher from here but the trajectory will be key.

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NewJerichoMan NewJerichoMan 7 years ago
La Croix is $FIZZ-ing with the tide.


Beverage consumption is increasing year-over-year.



The Big Brands are losing traction and market share.



Functional Water and Still / Sparkling Water are 2 of the top 3 fastest growing sectors.
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NewJerichoMan NewJerichoMan 7 years ago
April is the cruelest month...

The correlation between La Croix revenues and $FIZZ overall revenues is strong (0.62).
The correlation between La Croix revenues and $FIZZ overall earnings is even stronger (0.72).

In 2016, La Croix sales were $16.4M in March and $19.2M in April, a 17% increase month-over-month. It's a typical seasonal spike.

If we get the same in 2017, that would mean over $30M+ in La Croix sales for April (doesn't include Curate in my opinion). Note: In 2016, Easter was in March; 2017 it was in April - favorable sign.

I think since the Glaucus report, Nick has been pushing as much La Croix out the door as humanly possible, to stick it up shorts' a$$e$. It's spiked the revenues but it's really spiked the bottom line. Said another way, the product mix features more high margin product (La Croix). The top line (round illustrative numbers) is growing at 15% but the bottom line is growing at 45%.

It's one thing to push product out the door. It's another for the public to absorb it. April LAC sales will be the DEW (distant early warning) for the late July 10K. If the April LAC sales figure starts with a "3" (i.e., $30M+), $100 per share will be in play.

The opposite side of that coin, say monthly revenues come in at ~$27M, will be a less seasonal revenue stream for La Croix in 2017, or a revenue stream with about ~$25M per month, whether it is summer or winter. This might suggest its time to take some money off the table.

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