CCT Partners with Broker to Bring EEASY Lid to Customers in Spain and Latin America
July 01 2024 - 9:00AM
CCT Partners with Broker to Bring EEASY Lid to Customers in Spain
and Latin America
Consumer Convenience Technologies (CCT),
maker of the EEASY Lid, the first jar lid innovation in nearly 80
years, today announces it has partnered with broker Ur Bofill to
expand EEASY Lid availability to consumers in Spain and Latin
America.
CCT’s patented EEASY Lid is designed to help brands provide an
unprecedented level of accessibility to their jarred food products.
The EEASY Lid allows consumers to vent a vacuum-sealed jar by
simply pressing a button on the lid, reducing the amount of torque
needed to twist off the lid by up to 50%.
Bofill is a fifth generation packaging expert and founding
partner Vemsa 1857 Packaging Solutions, S.L.
Vemsa 1857 Packaging Solutions, S.L. was founded in 2019 to
provide packaging goods and services to top companies around the
world. With a long-standing history in the food and beverage
industry, it holds the same knowledge and traditions as parent
company Vemsa Group, which was founded in 1857. More than 150
years in the packaging and food business and a broad international
portfolio gives the company the experience and expertise to assess
and provide valuable solutions in the industry.
After holding several roles in the international divisions of
Vemsa 1857 Packaging Solutions, S.L., Bofill started the
independent role of trading and advising to provide a wider view to
partners. Bofill will work to connect CCT with partners throughout
Spain and across Latin America to expand the EEASY Lid availability
to new customers.
“The vision of Vemsa 1857 Packaging Solutions, S.L. is to
connect producers with the latest innovations to consumers and to
ensure top quality no matter the requirements,” Bofill said. “The
innovative EEASY Lid is a design not yet seen by companies in Spain
or Latin America. CCT has a strong vision and a strong product to
match. I have no doubt the EEASY Lid will find success in these new
markets.”
The EEASY Lid is currently being used on products in over 250
Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets
stores in addition to select specialty grocers in the Northeast
United States. The EEASY Lid is also being used on products in
EDEKA Kempken stores in Krefeld, Germany. It will be sold on
products in more than 250 additional stores across the U.S. in the
coming weeks.
“I say this all the time – nobody should have to struggle with
what should be a simple task: opening jarred food products,” said
Brandon Bach, president of CCT. “The EEASY Lid has a strong
presence in stores across the U.S. and Europe, and now more than
ever, we feel ready to expand to customers in Spain and Latin
America. With decades of industry experience and a strong
understanding of the packaging landscape in this market, there is
nobody better suited for the task than Ur.”
Traditional jarred products on a store shelf require more than
40 in-lb of torque to open – with some requiring more than 50 in-lb
of torque. With the EEASY Lid, it only takes an average of 9 in-lb
of torque to open a jar.
CCT produces the 63 mm lug EEASY Lid at its 16,000 square foot,
state-of-the-art technology center at the company’s headquarters in
Dayton, Ohio. CCT has the capability to produce roughly 800
aluminum lug EEASY Lids per minute – more than 250 million
annually.
Click here to download the press kit, which includes images,
research, videos and labels.
For more information on CCT, please visit eeasylid.com.
EEASY Lids and demo products are available by
request.
About Consumer Convenience
Technologies Consumer Convenience Technologies
(CCT) is the maker of the EEASYTM Lid, the first major jar lid
innovation in over 75 years and an honoree of Fast Company’s
Innovation by Design awards. CCT’s patented technology makes
opening a vacuum-sealed jar up to 50% easier, with just the push of
a button. The EEASY Lid opens up the market to 49% of people who do
not have the physical ability or who struggle to open a
vacuum-sealed jar. The EEASY Lid is the world’s first aluminum lug
jar lid – more sustainable than traditional steel lids, but just as
durable. CCT is partnered with Germany-based Trade Consult – a
sales and marketing firm focusing on the grocery industry and food
manufacturers – to coordinate overall execution of the
EEASY Lid into the European marketplace. The EEASY Lid is
manufactured at the company's 16,000 square foot, state-of-the-art
technology center at the company’s headquarters in Dayton,
Ohio. The EEASY Lid is being used on products in more than 250
Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets
stores as well as select EDEKA Kempken stores in Krefeld,
Germany. For more information on the EEASY Lid, visit
https://eeasylid.com/.
Media ContactBrianna EdwardsUproar PR for
CCTbedwards@uproarpr.com 321-236-0102