LONDON, July 1, 2024 /PRNewswire/
-- Jo Malone London is delighted to
announce a collaboration with a figure widely associated with
kindness. The little bear with a big heart: Paddington™. The
epitome of seeing the best in everyone and giving "just because,"
the beloved bear has inspired a series of limited-edition scented
gifts from the British fragrance and lifestyle house.
At the heart of this collection is a cologne that celebrates
Paddington's favourite snack, the marmalade sandwiches he hides
beneath his famous red hat. A refined take on the most British
preserve, Orange Marmalade blends warm woods with orange zest to
create a marvellous, golden fragrance.
In addition to the cologne, there are four limited-edition gift
collections—including one presented in a special trunk design,
inspired by Paddington's suitcase—featuring Jo Malone London favourites across cologne, home
and bath & body categories. Each ready to be gifted to loved
ones, just because they're marvellous.
"A childhood favourite and now our latest collaborator,
Paddington conjures up cherished memories of fun-filled summer
trips by train, exploring the British countryside and
coastline—always with a picnic in tow. And when it comes to our
Orange Marmalade Cologne, really there was no other choice of
partner we'd rather share our scent with—or marmalade sandwich,
come to that."
– Jo Dancey, Global Brand
President
"We are delighted to be partnering with Jo Malone London to celebrate the marvellous
Orange Marmalade scent inspired by Paddington's favourite food. It
is exciting to see both brands coming together to celebrate British
heritage, as well as the shared values of kindness and generosity,
in a campaign that captures Paddington's essence so
beautifully."
– Françoise Guyonnet, EVP Kids Brands STUDIOCANAL & CEO The
Copyrights Group (a STUDIOCANAL company)
Whatever the occasion—whether a thank you, a meaningful date or
just because—Jo Malone London approaches it with generosity.
However big or small the moment or reason for gifting, we want to
make it a special one. Just because.
The full limited-edition collection includes:
Orange Marmalade Cologne 100ml
A Marvellous Treat
Contains English Pear & Freesia Hand Cream [30ml/50ml] in a
decorated pouch
Marvellous Miniatures Set
Contains Orange Marmalade Cologne 30ml, Wood Sage & Sea Salt
Body & Hand Wash 100ml, Lime Basil & Mandarin Travel Candle
and English Pear & Freesia Hand Cream 30ml
Marvellous Scented Trio
Contains Orange Marmalade Cologne 100ml, Wood Sage & Sea Salt
Body & Hand Wash 250ml and Lime Basil & Mandarin Home
Candle
Marvellous Luxuries Collection
Contains Orange Marmalade Cologne 30ml, Orange Marmalade Cologne
100ml, Wood Sage & Sea Salt Body & Hand Wash 250ml, English
Pear & Freesia Body & Hand Lotion 250ml, Lime Basil &
Mandarin Home Candle and English Pear & Freesia Diffuser
Explore the limited-edition collection in-store and online at
jomalone.co.uk from 1 July 2024.
Follow Jo Malone London on TikTok,
Instagram, Facebook, X, YouTube, LinkedIn and Pinterest
@JoMaloneLondon #JustBecause.
About Paddington
For 65 years, British-born writer Michael Bond has delighted readers all over the
world with his stories about Paddington, the bear from Peru, famous for his love of marmalade. The
kindness and humour in the stories appeal to children and adults
alike, ensuring Paddington's enduring popularity from one
generation to the next.
HarperCollins Children's Books has published Paddington's
adventures continuously since 13 October
1958 when, as William
Collins, it first introduced A Bear Called Paddington to the
world.
Since then, Paddington's adventures have been adapted several
times for television and at the end of 2014 Paddington made his
debut on the big screen. A further film Paddington 2 followed in
2017 with a third in the works. The movies were produced by
STUDIOCANAL, European leader in production, distribution and
international sales of feature films and series, part of CANAL+
Group, a major player in the creation and distribution of content
worldwide. In 2020, a brand-new Paddington TV series designed for a
pre-school audience, The Adventures of Paddington, launched on
Nickelodeon, introducing him to a whole new set of fans.
You can catch-up with Paddington's many adventures on: X and
Instagram @paddingtonbear | Facebook.com/PaddingtonBear |
dailymotion.com/Paddington | YouTube.com/Paddington.
About Jo Malone London: Since
1994 Jo Malone London has created a palette of exquisitely simple,
elegant scents and curated a world where every sense is indulged.
Acquired by The Estée Lauder Companies Inc. in 1999, today the
brand is internationally known for its unexpected fragrances and
distinctly British character.
About The Copyrights Group (a STUDIOCANAL company) The
Copyrights Group, part of the European leader in film and series
production and distribution STUDIOCANAL (a CANAL+ company), owns
and manages the Paddington™ IP and official stores. It is a
full-service international IP development agency and consultancy
offering strategic worldwide brand development, licensing, and
retail expertise.
The company develops a 360-brand strategy for Paddington based
on raising awareness for the character worldwide. Alongside
reaching millions on social media, Paddington's global reach has
also helped UNICEF raise millions for children in need through
branded fundraising products since 2020. The Copyrights Group keeps
expanding Paddington's licensing program in all key categories
including experiential.
Please find campaign and hero images below:
Campaign Images:
https://spaces.hightail.com/space/7Dnveixibv
Campaign
Video:
https://www.youtube.com/watch?v=CDTY1XDyNCw&feature=youtu.be
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