ThriftBooks® Wins Platinum at Loyalty360 Awards 2024
June 21 2024 - 10:00AM
ThriftBooks Global, LLC, the world’s largest online independent
used bookseller, has won Platinum in the Creative Campaign and
Communications category at the Loyalty360 Awards. The award was
presented to ThriftBooks at the annual Loyalty360's Loyalty Expo in
Orlando, Florida earlier this month.
The Loyalty360 Awards celebrate outstanding achievements in
customer loyalty and engagement, recognizing organizations that go
above and beyond in delivering exceptional customer experiences.
With a rigorous evaluation process conducted by industry experts
and esteemed judges, the awards honor companies that demonstrate
excellence in understanding their customers, leveraging data
insights effectively, and driving measurable results.
This award recognizes ThriftBooks’ 20th anniversary campaign,
celebrating 20 years of excellence. This first-of-its-kind campaign
was designed to enhance customer engagement and celebrate two
decades of literary contributions, featuring MoodMarks –
limited-edition bookmarks – that were included in customer orders
monthly. When all six bookmarks were collected, it revealed a
picture of a surprise image on the back. ThriftBooks also
introduced the Teal Ticket Giveaway, a special promotion giving
customers the chance to find the coveted Teal Ticket in their book
orders, which gave them the opportunity to win a fully-paid trip to
Phoenix, Arizona to visit ThriftBooks’ largest processing center.
Winners experienced an exclusive behind-the-scenes tour, immersing
themselves in many book-themed games and discussions, as well as
getting a first-hand look at how ThriftBooks sorts, packages, and
sends off books to customers globally. The campaign wrapped up with
a Cyber Monday event giving customers the opportunity to receive
one of several unique, collectible posters with their purchase.
“Receiving the Platinum Award at the Loyalty360 Awards is a
tremendous honor and a testament to the creative spirit and
dedication of our team and our customers,” said Barbara Hagen, Vice
President, Sales and Marketing at ThriftBooks. “Our 20th
anniversary campaign was all about celebrating our loyal community
of readers and enhancing their experience with us. We’re thrilled
that this initiative not only delighted our customers but also set
a new standard for creativity in our industry.”
“Congratulations to ThriftBooks for winning the Loyalty360
Platinum Award for Creative Campaign and Communications at this
year's Loyalty Expo,” said Mark Johnson, CEO, Loyalty360. “As
brands look for ways to differentiate their loyalty offerings,
ThriftBooks has demonstrated exceptional creativity and innovation.
This award highlights ThriftBooks' ability to think outside the box
and engage customers in new and meaningful ways, setting a standard
in the industry. We are excited to see how ThriftBooks will
continue to drive customer loyalty in the future.”
To learn more about ThriftBooks or shop our assortment of used
and new books, please visit ThriftBooks.com, and to keep up with
ThriftBooks latest updates, follow the company on Instagram at
@thriftbooks and Facebook, X (formerly Twitter), and TikTok.
About ThriftBooksThriftBooks
Global LLC is the world’s largest independent online seller of used
books, having sold more than 250 million used books since its
inception. Founded in Seattle in 2003, ThriftBooks operates
multiple processing centers throughout the US that purchase, grade,
and distribute used and rare/collectible books. ThriftBooks sells
across a variety of online platforms, including ThriftBooks.com,
Amazon, eBay, Walmart, Etsy, and others. ThriftBooks.com provides a
best-in-class e-commerce shopping experience, as evidenced by its
2024 Best Online Shops recognition, its Best Customer Service award
six years in a row, and its 5-star Trustpilot score with more than
1.7 million customer reviews. Customers who shop at ThriftBooks.com
enjoy everyday low prices and can earn free books through the
company’s much loved loyalty program, ReadingRewards.
Media Contact:
Colleen O’Connor for ThriftBooks
colleen@crenshawcomm.com