NEW
YORK, June 20, 2024 /PRNewswire/ -- The
global hair styling products market size is estimated to grow
by USD 5.36 billion from
2024-2028, according to Technavio. The market is estimated to grow
at a CAGR of 5.39% during the forecast period. Innovation and
portfolio extension leading to product premiumization is
driving market growth, with a trend towards growing
demand for natural and organic hair styling products.
However, availability of counterfeit products poses a
challenge. Key market players include Amorepacific Corp., Amway
Corp., Flora and Curl Ltd., Godrej Consumer Products Ltd.,
Henkel AG and Co. KGaA, Hoyu Co. Ltd., Kao Corp., LOreal SA, Mandom
Corp., NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame Cosmetics
S.A., Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., The Avon Co.,
The Estee Lauder Companies Inc., The Procter and
Gamble Co., Unilever PLC, and Wella International
Operations Switzerland Sarl.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Type (HCGP, Hair
styling spray, and Dry shampoo), Distribution Channel (Offline and
Online), and Geography (Europe, North America, APAC, South America,
and Middle East and Africa)
|
Region
Covered
|
Europe, North America,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
Amorepacific Corp.,
Amway Corp., Flora and Curl Ltd., Godrej Consumer Products
Ltd., Henkel AG and Co. KGaA, Hoyu Co. Ltd., Kao Corp., LOreal SA,
Mandom Corp., NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame
Cosmetics S.A., Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., The
Avon Co., The Estee Lauder Companies Inc., The Procter and Gamble
Co., Unilever PLC, and Wella International Operations Switzerland
Sarl
|
Key Market Trends Fueling Growth
The demand for natural and organic hair styling products is on
the rise due to health concerns associated with synthetic
alternatives. These products can lead to skin irritation,
allergies, nerve damage, and hair breakage, among other issues.
Organic hair styling products, made from natural and organic
ingredients like aloe vera, sea salt, and coconut oil, offer a
safer alternative. Manufacturers are expanding their product lines
to meet this demand and differentiate their offerings. Popular
organic hair styling products include hairspray, hair cream, and
dry shampoo from Revlon and The Procter and Gamble
Co.'s Royal Oils Scalp Elixir Treatment. With strict adherence to
purity standards, these products are free from harmful ingredients
like petrochemicals, sulfates, and ammonia. The growing preference
for organic hair styling products is expected to fuel market growth
during the forecast period.
The hair styling products market is experiencing significant
growth, with an array of offerings from various brands. Fragrance
and curly hair care are popular trends. Hair care lines include
shampoos, conditioners, and hair sprays. Hair sprays provide hold
and flexibility, while fragrance-infused shampoos and conditioners
add a pleasant scent. Colors and dyes are also in demand, offering
a wide range of hues. Hair dyes come in various forms, including
permanent and semi-permanent. Hair relaxers and straighteners are
popular for those seeking to change their hair texture. Makeup and
beauty brands also offer styling tools, such as brushes and combs,
to help create desired looks. Overall, the hair styling products
market is diverse and continually evolving to meet consumer
needs.
Research report provides comprehensive data on
impact of trend. For more details- Download a Sample
Report
Market Challenges
- The hair styling products market faces a significant challenge
from counterfeit items, which are made from subpar materials and
contain harmful chemicals. These chemicals, such as ammonia,
peroxide, and p-phenylenediamine, can lead to hair damage and
various health issues. E-commerce's expansion contributes to the
sales of counterfeit products, making it difficult for consumers to
distinguish them from genuine items. Counterfeits are popular due
to their lower prices, forcing legitimate vendors to reduce their
prices and profits. Despite promotional efforts, the cost of these
campaigns further decreases profit margins. Counterfeit producers
save on production and transportation costs, allowing them to offer
lower prices, posing a significant challenge for branded hair
styling product vendors.
- The Hair Styling Products market faces several challenges.
Producers strive to create high-quality, long-lasting products for
consumers. Colors, hairsprays, and styling mousse are popular
choices. However, ensuring consistency in color production and
maintaining product freshness are significant hurdles. Consumers
also demand natural and organic ingredients, adding complexity to
formulation development. Additionally, the trend towards
personalized hair care requires customized solutions, increasing
the need for versatile and adaptable products. Producers must
balance these demands with cost-effectiveness and efficiency in
production. Overall, the Hair Styling Products market requires
innovative solutions to meet the evolving needs of consumers while
maintaining profitability.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This hair styling products market report extensively covers
market segmentation by
- Type
- 1.1 HCGP
- 1.2 Hair styling spray
- 1.3 Dry shampoo
- Distribution Channel
- Geography
- 3.1 Europe
- 3.2 North America
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 HCGP- The Hair Styling Products market is thriving,
with numerous businesses offering a wide range of items. Shampoos,
conditioners, styling gels, and hair sprays are popular choices.
Consumers prioritize brands that cater to their specific hair types
and concerns. Marketing strategies focus on product innovation,
affordability, and customer satisfaction. Competition is fierce,
necessitating continuous improvement and adaptation to consumer
preferences. Businesses invest in research and development to
launch new products and maintain market share. The market's growth
is driven by increasing awareness of personal grooming and the
desire for attractive appearances.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Research Analysis
The Hair Styling Products market is experiencing a significant
shift towards plant-based ingredients, aligning with consumer
preferences for natural and sustainable options. Bulldog SkinCare
and other brands are leading this trend, incorporating Natural Hero
Ingredients such as Argan oil, Shea butter, and Mediterranean sea
salt into their hair styling product ranges. The market encompasses
a variety of offerings, including pomades, creams, sprays, gels,
hair oils, and powders. Those with thin hair seek thickening hair
lotions and volume enhancer sprays, while those with frizzy hair
turn to sulfate-free shampoos and anti-frizz conditioners. The
premiumization trend is also evident, with an increasing demand for
vegan certification, post-consumer recycled packaging, and
plant-based plastic packaging. E-commerce platforms facilitate the
convenient purchase of these products, catering to diverse hair
types and styles, such as natural curls, and offering solutions
like hair serums, dry shampoo, hair crème, mousse, and more.
Market Research Overview
The Hair Styling Products market encompasses a wide range of
offerings designed to enhance and maintain the appearance of hair.
These products include but are not limited to shampoos,
conditioners, hair sprays, gels, mousses, serums, and hair oils.
The market caters to various hair types and concerns, such as dry,
oily, damaged, colored, and curly hair. The demand for hair styling
products is driven by factors like increasing awareness of personal
grooming, changing fashion trends, and the availability of
innovative and effective solutions. Consumers seek products that
provide benefits like volumizing, smoothing, strengthening, and
protecting their hair. The market is also influenced by factors
like pricing, packaging, and distribution channels.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- HCGP
- Hair Styling Spray
- Dry Shampoo
- Distribution Channel
-
- Geography
-
- Europe
- North America
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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