Partnership Merges the Media Trailblazer
Together with an Iconic Sports Tradition
LOUISVILLE, Ky., April 24,
2024 /PRNewswire/ -- Churchill Downs Racetrack
("Churchill Downs") announced today a partnership with The
Unwell Network (UNWELL) that will add a fresh and unique thrill
to the 150th running of the Kentucky Derby. The home of
the longest continually held sporting event in the U.S. is
collaborating with the Gen Z media network founded by the #1 female
podcaster in the world and creator, host, and executive producer of
Call Her Daddy, Alex
Cooper, to bring fans and pop culture enthusiasts an
enhanced race day experience. Fusing a storied sports tradition
with a modern entertainment platform, the partnership will bring an
engaging activation to this year's milestone "The Run for the
Roses™'' on Saturday, May 4.
Cooper will bring her captivating personality and brand to the
heart of Churchill Downs as she takes the stage in the illustrious
Infield along with her mega-viral UNWELL friend and host of the
popular Hot Mess podcast, Alix
Earle. From 10:30 a.m. to 11:00
a.m., the hosts will participate in an intimate discussion
and special Q&A about their Derby experience, offering fans a
one-of-a-kind opportunity to engage with the two dynamic and
successful pioneers of modern media against the backdrop of the
legendary Twin Spires. The dynamic duo will share personal
anecdotes about their Derby fashion choices, discuss their thoughts
on classic Kentucky food and
beverage offerings, and give an inside look into how they prepared
for one of the country's most enduring bucket-list experiences.
Additional Infield activations by The Unwell Network will treat
fans to exclusive giveaways and a fan photo opportunity.
"Since the Kentucky Derby is one of the only American sporting
events that captures majority female viewership and attendance, it
is incredibly fitting to partner with the most trailblazing women
in modern media today to celebrate the historic
150th Kentucky Derby," said Casey Ramage, Vice President of Marketing and
Partnerships. "We're thrilled for our fans to meet Alex and Alix,
along with their other UNWELL friends, who embody the energetic and
unbridled spirit of the Derby. We're always excited to introduce a
new generation of fans to our rich Derby traditions, and The Unwell
Network is the ideal partner to capture an emerging audience and
illustrate the cultural spectacle of food, fashion, and
entertainment, which is the Kentucky Derby."
"I'm so excited to be part of the Kentucky Derby's milestone
anniversary and bring this incredible and exciting tradition to The
Unwell Network's audience," said Cooper. "It's been on my
bucket-list for years and I'm counting down the days until I can
experience the Derby fashion up close, drink all the mint juleps,
and see which horse takes home the trophy. I can't wait to meet
everyone in the infield as we experience this together!"
Additional brand activations for Infield fans to enjoy at this
year's Kentucky Derby include an Old Forester bar with DJ
entertainment, White Claw Derby-inspired art installation and photo
opportunity, Red Bull kombi bar
experience, Q Mixers cocktail club with exclusive cocktail
offerings, Army, Aviator Nation boutique and Boot Barn will
distribute cowboy hats with branding for select Infield seating
areas.
Guests interested in viewing The Unwell Network fan experience
must purchase an Infield GA ticket. A limited quantity of Infield
tickets are still available while supplies last. To purchase
Infield tickets for the 150th Kentucky Derby,
please visit KentuckyDerby.com.
About The Unwell Network
The Unwell Network is a
platform for this generation's unique voices that embrace social
challenges and personal insecurities through honest conversation.
The Unwell Network produces experiences for the most sought-after
creators and talent across pop culture, beauty, fashion, lifestyle,
and more. Talent includes Alex
Cooper, Alix Earle,
Madeline Argy, and Harry Jowsey, to name a few.
The Unwell Network, launched in August 2023, is a subsidiary of Trending (a Gen Z
media venture and production company founded by
Alex Cooper, creator, host, and
executive producer of Call Her
Daddy, and Matt Kaplan of ACE Entertainment). The network
produces a variety of multi-platform concepts,
projects, and experiences with some of the most sought-after
creators and talent across pop culture, beauty,
fashion, lifestyle, and more. Unwell is a destination for Gen Z's
unique voices that embrace social challenges and
personal insecurities through honest conversation. The network's
initial marquee talent signings were US top
creator Alix Earle and
the popular UK social media personality Madeline Argy. Both Earle and
Argy have been working with Cooper and the Unwell team to develop
projects, including chart-topping podcasts
Hot Mess with Alix
Earle and Pretty
Lonesome with Madeline
Argy. Most recently, the
network announced the signing of TV personality and Internet
sensation Harry Jowsey,
plus his upcoming podcast,
Boyfriend Material with Harry
Jowsey, launching this year.
About the Kentucky Derby
The $5
million Kentucky Derby takes place on the first Saturday in
May at historic Churchill Downs in Louisville, Ky. Inaugurated in 1875, the
legendary 1 1/4-mile race for three-year-olds is the longest
continually-held major sporting event in North America and the first leg of horse
racing's Triple Crown series. Also known as "The Run for the
Roses® '' and "The Most Exciting Two Minutes in
Sports®," the Kentucky Derby is the most attended horse
race in the nation. This year, the Kentucky Derby will take place
on May 4, 2024. For more information,
please visit www.KentuckyDerby.com.
About Churchill Downs Racetrack
Churchill Downs
Racetrack ("CDRT"), the world's most legendary racetrack, has been
the home of The Kentucky Derby, the longest continually held annual
sporting event in the United
States since 1875. Located in Louisville, CDRT features a series of themed
race days during Derby Week, including the Kentucky Oaks, and
conducts Thoroughbred horse racing during three race meets in the
Spring, September, and the Fall. CDRT is located on 175 acres and
has a one-mile dirt track, a 7/8-mile turf track, a stabling area,
and provides seating for approximately 60,000 guests. The stable
area has barns sufficient to accommodate 1,400 horses and a
114-room dormitory for backstretch personnel. CDRT also has a
year-round simulcast wagering facility. www.ChurchillDowns.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/churchill-downs-partners-with-alex-coopers-the-unwell-network-to-host-exclusive-infield-activation-for-150th-kentucky-derby-302126763.html
SOURCE Churchill Downs Racetrack