World Wildlife Fund Launches New PSA to Combat Plastic Pollution featuring U2 song ‘Beautiful Day’
April 19 2024 - 9:15AM
Today, World Wildlife Fund (WWF), the global conservation
nonprofit, released a new Public Service Announcement (PSA) ahead
of Earth Day (April 22nd), and ahead of the upcoming global plastic
treaty negotiations (April 23-29). The PSA, geared towards
addressing the global plastic pollution crisis, features ‘Beautiful
Day’ the iconic song by U2, and pairs with a child’s voiceover
bringing an unfiltered and hopeful and powerful message to this
critical issue.
In an historic move in 2022, 175 nations voted to adopt a United
Nations-led global treaty to end plastic pollution. The goal is to
hold all countries to a high common standard on plastic consumption
and create a legally binding and equitable treaty that delivers a
clear path toward a future free from plastic pollution. WWF stands
at the forefront of advocating for the swift finalization and
implementation of this treaty. Harnessing the power of music, the
PSA aims to galvanize people in support of this treaty and raise
awareness about the urgent need to change the way we make, use, and
recycle plastic.
The Edge, guitarist of U2, stated: We have to wake up to
the fact that single use plastic is a biohazard. Today no human or
animal is safe from its impacts. It’s a convenience that we cannot
afford.”
Erin Simon, WWF’s vice president and head of plastic waste +
business, added: “It will take everyone - businesses,
governments, individuals and even the biggest bands in the world to
finally solve the plastic pollution crisis that is crushing our
planet. If we truly want more beautiful days ahead – the time to
act is now.”
The PSA will air nationally across various platforms,
encouraging individuals and communities to learn more and take
action against plastic pollution. The spot is available in both
English and Spanish.
For more information on WWF's efforts to combat plastic
pollution and how people can get involved in supporting the global
plastic treaty, please visit wwf.earth/plastics.
PSA spots for media use can be found
here.
Media
contactsJenna.Bonello@wwfus.orgSusan.McCarthy@wwfus.org
About World Wildlife Fund (WWF)WWF is one of the world’s
leading conservation organizations, working for 60 years in nearly
100 countries to help people and nature thrive. With the support of
more than 5 million supporters worldwide, WWF is dedicated to
delivering science-based solutions to preserve the diversity and
abundance of life on Earth, halt the degradation of the
environment, and combat the climate crisis. Visit worldwildlife.org
to learn more; follow @WWFNews on Twitter to keep up with the
latest conservation news; and sign up for our newsletter and news
alerts here.
Jenna Bonello
World Wildlife Fund
202-495-4541
jenna.bonello@wwfus.org