Combined Entity Will Offer Market Leading
Analyst & Media Services Commencing with Upcoming RSA
Conference and Six Five Summit
- Techstrong is a leading tech sector media platform for
professionals and companies, known for highly effective curated
tech audiences by views and visited channels
- Integrated as a business unit of The Futurum Group, the
combined media platform will create the broadest tech content
offering and distribution available, with live and virtual event
coverage, podcasts, learning webinars, and leading
category-specific destinations
- Techstrong’s executive team will continue to lead its
distribution channels, marketing solutions and popular ‘pulsemeter’
for live audience polling, bolstering The Futurum Group’s
market-leading offerings
The Futurum Group, a leading global tech advisory, intelligence,
and research firm, has agreed to acquire media company Techstrong
Group, the power source for people and technology. Founded in 2013,
MediaOps dba “Techstrong Group” is the publisher of tech community
sites such as DevOps.com, Security Boulevard, Cloud Native Now,
Techstrong.ai, and more. Techstrong services include buyer intent
analytics, demand generation, IT buyer journey development, and
overall B2B buyer insights.
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the full release here:
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Techstrong CEO Alan Shimel with The
Futurum Group CEO Daniel Newman (Photo: Business Wire)
Covering the sector’s most sought-after areas of interest,
Techstrong serves professionals with rich content encompassing
DevOps, cloud, cloud-native, cybersecurity, IT service management,
digital transformation, and AI. With leading market segmentation
and audience targeting strategies, brands featured in its programs
reach millions of unique monthly views and more than 15M views
worldwide annually.
The announced acquisition will include distribution
infrastructure, marketing channels, programs, IP, and proprietary
lead generation engines. Techstrong’s most in-demand solutions
include Live onsite and event broadcasts, virtual interviews,
learning webinars, and custom content.
Some of the industry’s strongest tailwinds and growth catalysts,
such as careers and salary topics, AI in the workforce, and
productivity, have all empowered brands like DevOps.com to grow 32%
YoY in traffic, surpassing 3M unique views. The sector’s most
visited brands within Techstrong Group’s network include
DevOps.com, Digital CxO, Security Boulevard, Cloud Native Now, and,
most recently, Techstrong.TV.
“The state of the tech media and analyst industry has continued
to evolve over these last few years. To succeed in today’s
environment, it is imperative to have critical mass in terms of
coverage and presence. The combination of Techstrong’s brands and
offerings with The Futurum Group’s stable of analysts, media, and
intelligence creates a market-leading organization that can
dominate in these changing times,” said Alan Shimel, founder and
CEO of Techstrong Group. “My experience is that when market
conditions change, they create the opportunity to do great things,
building the next generation of successful companies. Together,
we’re positioned to be part of that next wave of great
companies.”
The Futurum Group’s media arm ‘Six Five Media’ will begin
distributing content over Techstrong’s channels starting June 2024
as part of its annual Six Five Summit, a virtual 3-day event. The
Futurum Group will also be featured in Techstrong’s existing
distribution network, which includes analyst opinion and thought
leadership segments, market research, Tech Field Day programs,
Signal65 lab and product insights, and special events. The two
companies are set to create the broadest offering of tech content
for in-depth innovation, technology, and thought leadership.
“The Futurum Group is deeply committed to providing measurable
value to our clients. Adding Techstrong Group will immediately
expand our scope in distributing research, media, and analysis and
support a better understanding of the IT Buyers’ Journey matching
vendors and IT leaders,” said Daniel Newman, CEO of The Futurum
Group. I couldn’t be more excited about the deep synergies that
exist between Futurum and Techstrong, and I am thrilled to bring
additional value to our mission to deliver to our customers,” he
added.
“Our collective efforts will better serve the interests of the
IT community in an era where the pace of innovation is outpacing
the ability to make truly informed decisions,” says Mike Vizard,
Chief Content Officer of Techstrong Group. “The news, analysis, and
technology advice distributed via our combined media sites will
ensure IT professionals have the insights and perspective required
to consistently make the best tactical and strategic decisions
possible.”
The Futurum Group: Home - The Futurum Group Techstrong:
Techstrong Group The Six Five Summit: About - The Six Five
Summit
Client quotes:
Dan O’Brien VP, Analyst Relations, IBM In recent years,
we've seen a significant shift in analyst and technology media
landscape as business model changes and M&A has reshaped the
industry. This has prompted vendors to look for solutions that
bring together research and executive advisory, data & market
intelligence, product validation, and IT buyer insights into an
integrated value proposition.
Having a partner that can identify market opportunities, help
shape a winning message, align product-market fit, and target/reach
buyers creates the basis for a strategic relationship and value
multiplier. Having had successful engagements with both The Futurum
Group and Techstrong, I can see how the combined entity will create
an end to end value proposition and address the biggest challenges
facing analyst relations, communications, and marketing teams
across the brand to demand spectrum.
Shlomi Ben Haim, CEO JFrog Organizations that drive
innovation and foster value creation must constantly push the
boundaries of technological advancement and relevance. They need
the courage to disrupt norms and embrace a bold mindset. That’s
what originally brought JFrog to engage with Techstrong in
creative, timely, and audience-drawing. In today's dynamic and
digital environment, thought leaders must be omnipresent and offer
accessible insights.
With the credibility of The Futurum Group and Techstrong’s
presence at the center of tech, I envision a world stage over which
companies can continue to reach their audiences, enable them to
consistently explore new market segments, and make a tangible
impact that can be measured.
About The Futurum Group
The Futurum Group is the fastest- growing independent tech
research, intelligence, media, and advisory firm. Its organic
growth is driven by emerging technologies and innovation across its
clientele of more than 260 global companies. Futurum covers twelve
major technology sectors: AI & data analytics, cloud, telecom,
policy, consumer electronics, enterprise applications, security,
semiconductors, workplace collaboration, sustainability, and CX. In
2023 it has acquired half a dozen companies in areas of research,
intelligence, media, and performance testing and validation.
About Techstrong
Techstrong Group is the power source for people and technology.
Techstrong Group accelerates understanding of technologies that
drive business. With a broad set of IT-related communities and
offerings, Techstrong Group is the only media company serving the
needs of IT leaders and practitioners with news, research,
analysis, events, education, certifications and professional
development. Our focus is DevOps, cybersecurity, AI, digital
transformation, cloud and cloud native. Techstrong Group business
units include: Techstrong Media (DevOps.com, Security Boulevard,
Cloud Native Now, Techstrong.ai, DigitalCxO, Techstrong ITSM,
Techstrong TV and Techstrong Group Podcasts), Techstrong Research
and Techstrong Learning. For technology providers, Techstrong
business units offer many ways to share their stories, expand their
audience and grow their business.
Techstrong Group is based in Boca Raton, Florida. For more
information, visit us on the web and follow us on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240417269296/en/
Nati Katz nkatz@futurumgroup.com