Shipments of Winning Colours Stain Remover to Italy Begin
April 09 2009 - 2:41PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) reports that the first of its European
product Ambassadors who arrived in Venice 3rd Qtr 2008 is
proceeding with Italian in-store trial sales of "1000+" -- the name
used for Winning Colours Stain Remover in non-English markets
internationally. The name 1000+ is used in non-English markets
because of the product's 1000+ stain removing and multi-cleaning
uses. Production of the Italian labelled goods has been completed
today with the first shipment of 2,352 bottles of various sizes
departing North America immediately.
Assisi, Italy is the chosen starting point for in-store
placements in a variety of commercial settings for the purpose of
gauging response by Italian consumers to the breakthrough cleaning
solution from North America. Pricing and signage strategies will be
monitored and adjusted actively during the test period.
Although the target applications for 1000+ business development
in Europe will be paint messes, grease and grime (applications for
which Winning Colours Stain Remover is gaining fans in North
America due to its gentleness on skin and versatility) -- a wider
assortment of Italian test sites will be engaged in the process
than in North America, where the initial focus has been in the
hardware sector. The participating service station shown in the
attached wire photo illustrates the expansion of Italian test
locations beyond the North American model -- as service station
convenience counters have not yet been part of the Winning Colours
Stain Remover roll-out in North America. In North America, a
revised counter-top display box for the 4 ounce 12-pack is targeted
for release 2nd Qtr 2009 for such broader point-of-sale
opportunities, including the convenience store sector. This will be
coordinated to include point-of-sale material describing the
inaugural Winning Colours Stain Remover $100,000 Sweepstakes which
runs to November 22, 2009.
Winning Brands Product Ambassador Lisa Smith speaks and writes
Italian fluently, although Canadian by birth. She is based in the
Italian test area specifically for this purpose and will monitor
events on the ground first hand. Winning Brands CEO Eric Lehner
puts the developments today in context. "Every step forward in the
exposure of Winning Colours Stain Remover (1000+) to a wider
audience has resulted in enthusiasm by new consumers. We have been
clear in our goal that this breakthrough product become a favourite
here at home and around the world. It is a source of pride and
accomplishment for the Winning Brands team to progress from mere
market research, to in-market test sales with initial partners in
Europe -- a complex yet rewarding business environment. 490 million
sophisticated consumers within an area smaller than the US -- and
we have taken the first step from theory to reality in reaching
them. Proper attention to detail and appropriate adjustments in
strategy as we move forward will no doubt be of tremendous value to
the company over time. European consumers value quality above any
other market. This can only be good for us," Lehner remarks.
Winning Brands manufacturers Winning Colours Stain Remover
(1000+) and other advanced cleaning solutions including KIND(TM)
brand laundry detergent and CLEAN1(TM) brand outdoor cleaner. The
consumer products are gradually making their way to retail stores
across North America, luxury cruise ships and some test markets
internationally, recently including Winning Brands' first grocery
store listings in Australia.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; (iii) successfully
market its products; and (iv) competitive factors and developments
beyond the Company's control. Winning Colors�, Winning Colours� is
a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and
CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM)
is a trademark of Solvent Free Solutions Inc.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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