Official Launch of $100,000 Sweepstakes for Winning Colours Stain Remover
March 23 2009 - 1:36PM
Marketwired
"T minus Zero and Lift-off" as Winning Brands Corporation's
first-ever continental Sweepstakes launched on-schedule and
on-budget this weekend. The company www.WinningBrands.ca
(PINKSHEETS: WNBD) (FRANKFURT: WMU) enters a new era of marketing
sophistication for its Winning Colours Stain Remover brand as
Winning Brands deploys an array of field resources to grow its
store presence and consumer awareness in 2009. All persons of the
age of majority (18 in most jurisdictions) amongst a population of
approximately 300 Million in most U.S. states and Canadian
provinces became eligible to enter the 2009 $100,000 Winning
Colours Stain Remover Sweepstakes on Friday at midnight -- and the
launch seems to have gone without a hitch. Official sweepstakes
rules are posted on the company's website, running to November 22,
2009 to coincide with the conclusion of the NASCAR racing season.
The intention of Winning Brands to launch a two-country sweepstakes
was revealed on the company's website in February to coincide with
introduction of Winning Colours Stain Remover in the 2009 Official
NASCAR Annual, "RacingOne," in which motorsports fans are treated
to a special promotional code on page 3. That code remains valid to
November 22nd as well. The 2009 "RacingOne" Annual and Winning
Brands' double-page-spread was first distributed at the Daytona 500
and is available at every NASCAR race weekend until the end of the
season -- as well as at bookstores and other retailers across the
USA. Winning Brands' production subsidiary, Niagara Mist Marketing
Ltd, is the sweepstakes sponsor in 2009.
Winning Brands' CEO, Eric Lehner, explains the sweepstakes
implementation plans. "Counter cards and special information have
been developed for distribution to thousands of retailers, whether
or not they have acquired inventory of Winning Colours Stain
Remover yet so that the stores can participate quickly and easily
in this terrific initiative. People love sweepstakes. They will
have the fun of participating in a chance to win $100,000 while
also discovering more about a brand that is on a trajectory to
become North America's favourite stain removing product."
The program has been designed for ease of implementation by
distributors and retailers alike. Winning Brands Key Account
Manager, C.E. Norman, gives one example of several. "I'm really
proud of our business partners. They grasped the win-win nature of
this approach to team building immediately. A distributor, House
Hasson Hardware in Tennessee, is just one case in point. Official
sweepstakes material is being distributed throughout that company's
account base, numbering over 1,000 store doors. Product advertising
will be distributed to about 300,000 consumers in key states; HHH's
own trade publication will feature both editorial and advertising
coverage; special training of field representatives has been
organized and more. You gotta hand it to those guys -- they know
what they are doing. I guess they feel that we do too, so it's a
good match. But I have to add that the best of the large retail
chains recognize a good thing for their customers also -- so I
think that the American business community in general is going to
come together and really embrace Winning Colours Stain Remover and
run with it."
In Canada -- where Winning Colours Stain Remover is already
carried by some of the country's most significant retailers,
including Walmart, The Home Depot, Canadian Tire and Home Hardware
-- materials will be placed in stores in nine provinces and two
territories. Winning Brands' National Sales Manager, Patricia
Miles, reports that Winning Brands' key Canadian distributor to the
paint sector, Dynamic Paint Products Inc, will be an important ally
too. "It's all good. What a breath of fresh air at a time when so
many situations are going negative that Winning Colours Stain
Remover just keeps on working and gaining fans."
When asked what it would mean to become North America's
favourite stain removing product, Winning Brands' Senior VP, Lorne
Kelly, put it this way, "You can have a favourite product in the
sense that people like it best for certain uses, but we're going
after the numbers, too. In order to be a $100 Million brand at the
wholesale level, Winning Colours Stain Remover just needs to be
purchased once in a year, by 2 out of 10 households. But Winning
Colours is rare amongst consumer products by being so useful to
virtually every household. Our stain removing performance
versatility cuts across age, language, lifestyle and other typical
filters that prevent a product from becoming a household name. You
look at any group of adults and any normal consumer will have some
unpleasant spills to deal with eventually, including their kids'
messes. In fact, even income level is not an issue. Winning Colours
Stain Remover is a concentrated product -- so it can be diluted for
general cleaning too. The $9.95 cost of a bottle comes down to an
incredible $1.00 per bottle when diluted 10 parts water to one part
Winning Colours. Any person can afford that. It's obvious. But
we're not a 'discount' brand. We just offer superb value -- and
that's great for everyone."
Lehner summarizes the company's competitive position at this
point. "Our shareholders own an emerging success story. This
company is focused. We have developed an excellent business model
and are reliable in carrying out its implementation. The Winning
Colours Stain Remover brand was a start-up not so long ago. We had
nobody and nothing. The Winning Colours brand was just a concept --
but it was a great product with dedicated people behind it. There
are always other companies with bigger dollar projections, but time
also reveals how realistic they are. By comparison, our company
personality is down-to-earth. We don't hype. We don't exaggerate.
We just fixate on the goal. The simple phrase 'Got Stains? Try
This!' sums it up. We are just going to hammer away at this day-in
and day-out, month after month and year after year -- and one day
someone is going to come into my office and say -- 'Guess what,
it's official -- we ARE now North America's favourite stain
removing product.' When that happens, it's the shareholders who
will actually deserve the credit. They made it possible. America is
still the land of opportunity because its investment capital market
lets gutsy visionaries take risks on emerging ideas and lets
investors with sharp instincts pick a potential winner early when
the risks are higher. Even the shareholders have their challenges
as bashers and short sellers come out of the woodwork. The
successful speculative investors are the ones with the best
instincts and the self-confidence to trust their own judgment.
Winning Brands must serve our consumers and retail partners
faithfully on behalf of those shareholders. When the day comes that
we are demonstrably North America's favourite stain removing
product, those investors will benefit enormously in my opinion, as
the stores will have and consumers will have -- it's my job to make
that happen and I take that very seriously."
Winning Brands manufactures Winning Colours Stain Remover in the
Grand Rapids, Michigan facilities of Surefil, LLC as well as the
Niagara Mist Marketing Ltd facilities in Ontario, Canada. Consumers
and commercial users alike have consistently reported that Winning
Colours Stain Remover is remarkably gentle on skin, yet able to
remove paint, grease, grime and goo that used to require harsher
chemicals to remove. Even fabrics that are usually off-limits for
ordinary stain removing products respond well to Winning Colours
Stain Remover. Early stage testing in foreign markets is also
underway. Winning Brands' product line includes additional advanced
cleaners such as KIND Laundry Products, CLEAN1 All Purpose, SMART
Wet Cleaning Solutions to replace dry cleaning solvents and
more.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
"Company") to be materially different from those expressed or
implied by such forward-looking statements. The Company's future
operating results are dependent upon many factors, including, but
not limited to, the Company's ability to: (i) obtain sufficient
capital or a strategic business arrangement to fund its expansion
plans; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business; and
(iii) competitive factors and developments beyond the Company's
control. SMART(TM) Wet Cleaning Solutions is trademark of Solvent
Free Solutions Inc. Winning Colours, Winning Colors, CLEAN1 and
KIND are trademarks of Niagara Mist Marketing Ltd.
NASCAR� is a registered trademark of the National Association
for Stock Car Auto Racing, Inc; "RacingOne" Annual(TM) is published
by ISC Marketing Services, in association with Professional Sports
Publications.
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=944923
Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From May 2024 to Jun 2024
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From Jun 2023 to Jun 2024