Bionest(TM) Recommends Winning Brands Products for New Housing Development
March 19 2009 - 1:09PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) announces that its products were officially
recommended for use in the striking new housing development "The
Meadows of Aberfoyle" in Ontario yesterday by that real estate
development's exclusive waste water treatment supplier Bionest
(www.Bionest.ca). A video of The Meadows of Aberfoyle's
eco-sensitive setting is available at www.meadowsofaberfoyle.com.
Eco-integrated housing is an emerging trend in North America and
Europe. The Meadows of Aberfoyle chose Bionest, which is NSF
International certified, in order to provide the entire
neighbourhood with optimal septic installations and top quality for
its residents. Winning Brands' products are in turn Bionest's
preferred eco-responsible cleaning solutions for their
compatibility with the new neighbourhood's septic systems -- which
includes all homes in the new subdivision. The recommended products
include Winning Colours Stain Remover, KIND Laundry Products and
CLEAN1 All Purpose. The endorsement is significant for Winning
Brands because of the momentum that it contributes to these
emerging brands. Leading retailers make new product choices with an
eye to the future. Winning Brands has been winning acclaim in
various parts of North America for the company's ability to
generate "favourite in class" stature amongst many consumers who
discover these products for the first time.
Bionest announced its endorsement of Winning Brands'
eco-responsible cleaning solutions in 2008 and has recently begun
joint "Meet & Greet" events for new customers to learn about
their installations and the recommended products. Yesterday's event
at The Meadows of Aberfoyle is part of this new initiative. Septic
system compatibility of Winning Brands products has been tested by
Bionest and is valuable to owners of such systems because not all
cleaning products are compatible with wastewater and recycling
systems. Approximately 1/4 of residential addresses in North
America still process some waste water on-site, rather than by the
municipality. In addition to some new housing developments, many
hotels and motels, campgrounds, service stations and resorts and
schools also have on-site septic.
Winning Brands' mission is to replace hazardous chemicals in
widespread use with safer alternatives with an initial focus on
cleaning products. Winning Brands manufactures Winning Colours�
Stain Remover for consumer and commercial use as an eco-responsible
alternative to traditional solvents, KIND(TM) Laundry Detergent and
Fabric Softener and CLEAN1(TM) Outdoor/Indoor All Purpose Cleaner
amongst other products for home and industry. For the dry cleaning
industry, Winning Brands manufactures SMART(TM) Wet Cleaning
Solution alternative to Perchloroethylene. SMART(TM) is used in
conjunction with Professional Wet Cleaning and finishing equipment
for results that make virtually all "Dry Clean Only" garments
processable with water instead of solvents. The effluent from this
process is recycled by the cruise ships that are increasingly using
the SMART(TM) Wet Cleaning System for professional on-board garment
cleaning. Large scale production for Winning Brands takes place at
the Grand Rapids, Michigan facility of Surefil LLC, with some sizes
being produced at Winning Brands' St. Catharine's, Ontario
facility.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors�, Winning Colours� is a Registered Trademark of
Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks
of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent
Free Solutions Inc.
Winning Corporate Contact Information: Winning Brands
Corporation Office Direct (705) 737-4062 11 Victoria Street Suite
220A Barrie, Ontario, Canada L4N 6T3 News@WinningBrands.ca
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